Presented at CampIT Conference on April 13th, 2017 ( http://campconferences.com/events/2017/intelligence.htm ) The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, and an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate in the journey. While there are many maturity models and journey maps available, most are not designed to be practical guides to solving common business problems. Because of the explosion in availability in cloud services, the barrier to entry has eroded significantly. During this session, we will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017.

1. © 2017 PSC Group, LLC
CAMPIT®
The Data & Analytics Journey – Why it’s more
attainable for your company than ever before

2. © 2017 PSC Group, LLC
CAMPIT®The Three Things You are Going to Learn
1. Big Data does not mean “Big Costs”
2. How mid-market / market-leading and growth
companies have seen large benefits
3. Broader understanding of what’s possible to
move their company through the journey
4/19/2017 2
Data Analytics
are for
Everyone

3. © 2017 PSC Group, LLC
CAMPIT®What you are not going to learn
• How to be a data scientist
• What products actually exist
• Vendor endorsement
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Data Analytics
are for
Everyone

4. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 4

5. © 2017 PSC Group, LLC
CAMPIT®John Head
• Chief Evangelist & Business Development
• IBM Dual Champion - Collaboration and Cloud
• 25 years experience
• 19 Consulting, 6 sales
• Speaker of 70+ sessions at conferences and
user groups around the world
• Specialize in Application Modernization &
Integration
• 5 year Lumity Exec Board Member
• YWCA of Metropolitan Chicago Board Member

6. © 2017 PSC Group, LLC
CAMPIT®Dr. Mark Roden
• PSC Group LLC. (Chicago USA)
• 20 years working with Web Technologies
• Principal Architect at PSC Group
• Project Leader
• Developer
• Evangelist

7. © 2017 PSC Group, LLC
CAMPIT®
Our Methodology
Modernization, Not Migration
Inventory
Existing
Application
Portfolio
Categorize and
Prioritize
Estimate
Modernization
Costs
Determine
Landing Platform
Network Impact
Analysis
Data Center
Impact Analysis
Define Security
Model on
Landing Platform
Establish
Tools &
Standards
Application
Transformation
Data
Transformation
Sunset
Legacy
Environment
Develop Support
and Staffing Plan
Application
Modernized!
Reduce Licensing
of Legacy
Environment
Define
Governance
Model
Modify
Infrastructure
Establish
Development
Environment
Specify and
Procure
Production
Hardware and
Software
Analysis & Design
Prepare for a more data driven,
mobile, social and dynamic future
Identify opportunities to enhance
processes, workflow and security
Technical
Analysis
Business Value
Analysis
Cultural Change
Analysis
Develop Training
Plan and
Materials
Train End Users
on Modernized
Application
ANALYZE
MODERNIZE

8. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 8

9. © 2017 PSC Group, LLC
CAMPIT®
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10. © 2017 PSC Group, LLC
CAMPIT®Why Now?
• Before 2014, Big Data/BI/Analytics was a game of the big
enterprises
• Infrastructure
• Resources
• Cost
• “Reporting” was the Mid-Market sweet spot
• Excel / Crystal / Tableau
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11. © 2017 PSC Group, LLC
CAMPIT®What Changed
• Since 2014, the following has changed:
1. Acceptance of the cloud
1. Start-ups vs Mid-Market vs. Enterprise
2. Cost of Entry dramatically decreased
3. Need for specialization has decreased
4. Competitive Advantage of using your data is attainable
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12. © 2017 PSC Group, LLC
CAMPIT®“Big” Myths
• “Big” in Big Data/BI/Analytics no longer means
• Big Cost
• Big Infrastructure
• Big Maintenance
• Big Teams
• Big Data/BI Analytics is accessible to companies of any size
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13. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 13

14. © 2017 PSC Group, LLC
CAMPIT®Visualization
• (Data) Visualization is a general term that describes any
effort to help people understand the significance of data by
placing it in a visual context. Patterns, trends and
correlations that might go undetected in text-based data can
be exposed and recognized easier with data visualization
software.
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15. © 2017 PSC Group, LLC
CAMPIT®Visualization
“The source and center of all man's creative power... is his
power of making images, or the power of imagination.”
Robert Collier

16. © 2017 PSC Group, LLC
CAMPIT®Visualization
Traditional On Premises Tools
• Visualization as an IT service
• Excel to enterprise grade
• Reliance on someone else providing
the data service
Cloud Based Tooling
• Visualization as a Platform
• API Architecture
• Consumption of services

17. © 2017 PSC Group, LLC
CAMPIT®The Analytics Story
17
Reporting
• What’s
happening?
BI
• Why is this
happening?
Predictive
analytics
• What is likely to
happen next?

18. © 2017 PSC Group, LLC
CAMPIT®
Everyone
Analysttoenduser
ITtoenduser
2nd wave
Self-service BI
1st wave
Technical BI
3rd wave
End user BI
BI for the Masses

19. © 2017 PSC Group, LLC
CAMPIT®
Common BI challenges include…
Multiple data sources Data residing in SaaS solutions and other external locations
is difficult to access and refresh securely
End-to-end view Data often resides in disparate locations, making it difficult
to see a complete picture of your business
Right data for the right
users at the right time
Different roles have different needs and business users need
the latest operational data
Turning Data into Business Insights is Challenging

20. © 2017 PSC Group, LLC
CAMPIT®Data Sources
• Connect to cloud services you
already use - popular SaaS solutions
• Quickly start with solution-specific
content packs which include
• Explore data with fast data
processing
• Automatic data refresh is built-in

21. © 2017 PSC Group, LLC
CAMPIT®Keep All Your Data Current
• Real-time dashboards
• Live connectivity
• Automatic or scheduled refreshes
Live query
Popular SaaS
Solutions
Live dashboards and
reports
Dynamics
Marketing
BI
SQL Server
Analysis Services
(SSAS)
Secure
Credential
Store

22. © 2017 PSC Group, LLC
CAMPIT®
BI REST APIsBI Desktop
Prepare Explore ShareReport
Data sources
SaaS solutions
e.g. Marketo, Salesforce, GitHub,
Google analytics
On-premises data
e.g. Analysis Services
Custom content packs
Corporate data sources or
external data services
Cloud services
SQL, Stream Analytics…
Excel files
Workbook data / data models
BI Desktop files
Data from files, databases, Cloud,
and other sources
BI service
Data refresh
Visualizations
Live dashboards
Content packs Sharing & collaborationNatural language query
Reports
Datasets01001
10101
Cloud based BI Builder

23. © 2017 PSC Group, LLC
CAMPIT®Self Service Predictive Analytics
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24. © 2017 PSC Group, LLC
CAMPIT®The Value of Data
• With the success of Platform as a Service IBM is moving
quickly to compete with their visualization and analytics
platform.
• Exclusive Access to the complete Twitter and Weather
Channel data streams.
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25. © 2017 PSC Group, LLC
CAMPIT®Case Study: Chicago Children’s Hospital
• Goal: Reduce the readmission rate of patients and increasing the
percentage of provider appointments offered during family-friendly
hours.
• Challenge: Large number of underlying data sources and methods for
accessing data
• Solution: The team was trained to better understand how to proactively
reduce readmission rates by digging into the data to determine if a
patient is being readmitted for the same issue or a different one, if
they’re seeing the same provider, the therapy that is being prescribed,
and more. Likewise, they can evaluate key trends in relationship to
provider appointments during family-friendly hours.
4/19/2017 25

26. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 26

27. © 2017 PSC Group, LLC
CAMPIT®Data Warehousing as a Service
• Data Warehousing as a Service (DWaaS) is an outsourcing
model in which a service provider configures and manages
the hardware and software resources a data warehouse
requires, and the customer provides the data and pays for
the managed service.
4/19/2017 27

28. © 2017 PSC Group, LLC
CAMPIT®Data Warehousing as a Service
"We are using Cloud Data Warehouse’s elasticity and scaling
capabilities to scale up our systems when we need to do
analytics on all the data we are collecting from thousands of
devices, and then scale down, thus optimizing on cost without
compromising performance"
Roger Shih, Senior Technical Product Manager, Toshiba America
Business Solutions
4/19/2017 28

29. © 2017 PSC Group, LLC
CAMPIT®Data Warehouse as a Service
• Amazon RedShift
• Microsoft Azure Data Warehouse
• Google Big Query
• IBM dashDB

30. © 2017 PSC Group, LLC
CAMPIT®A Modern Data Warehouse as a Service
• Amazon RedShift
• Microsoft Azure Data Warehouse
• Google Big Query
• IBM dashDB
BI and analytics
Data management and processing
Data sources Non-relational data
Data enrichment and federated query
OLTP ERP CRM LOB Devices Web Sensors Social
Self-service Corporate Collaboration Mobile Machine learning
Single query model Extract, transform, load Data quality Master data management
Box software Appliances Cloud
SQL Server
Box software Appliances Cloud

31. © 2017 PSC Group, LLC
CAMPIT®Real Time Elasticity
Resize in <1 minute On-demand compute
Expand or reduce
as needed

32. © 2017 PSC Group, LLC
CAMPIT®Cloud flexibility
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App Service
Intelligent App
Hadoop
Machine Learning
BI
DatabaseData
Warehouse

33. © 2017 PSC Group, LLC
CAMPIT®Case Study: UK National Air Traffic Services (NATS)
• Goal: Using ever increasing data volume to address compliance
needs
• Challenge: Providing a flexible on demand platform to handle
more people while reducing pollution and risk.
• Solution: Using a cloud data warehouse solution NATS were able
to analyze a flight plan versus a flight’s actual trajectory and
accurately model fuel usage and CO2 output to understand the
effect of network influences and operational decisions. This
enables the strategic management of the air traffic operation
with more information to hand, and have more confidence in our
decisions.
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34. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 34

35. © 2017 PSC Group, LLC
CAMPIT®Cognitive Services
• Cognitive computing is the simulation of human thought
processes in a computerized model. Cognitive computing
involves self-learning systems that use data mining, pattern
recognition and natural language processing to mimic the
way the human brain works.
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36. © 2017 PSC Group, LLC
CAMPIT®Cognitive Services
• “What I excited about is that these tools will unleash the
creativity necessary to ultimately help us gain market share
in our industry”
• Prashant Bhuyan, Co-Founder, Alpha Modus
4/19/2017 36

37. © 2017 PSC Group, LLC
CAMPIT®Evolution of Business Intelligence
• Next step in BI and analytics is service based
• Cognitive analytics
• Service based intelligence
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38. © 2017 PSC Group, LLC
CAMPIT®What are Cognitive Services?
• Set of core services delivered via API’s and SaaS products
• Core Services:
• Translation
• Discovery
• Image recognition
• Language patterns
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39. © 2017 PSC Group, LLC
CAMPIT®Cognitive API Services
4/19/2017 39
• Vision
• Content Moderator
• Emotion
• Face
• Video
• Text to Speech
• Speaker Recognition
• Linguistic Analysis
• Text Analytics
• Translator
• Knowledge
Exploration Service
• Recommendations
• Search

40. © 2017 PSC Group, LLC
CAMPIT®Building Cognitive Services into your application
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41. © 2017 PSC Group, LLC
CAMPIT®Case Study: Hyperfish
• Goal: Increase collaboration within an organization by
helping to fill holes in personnel directory data.
• Challenge: Users have no picture or can post any image.
• Solution: Using cognitive services as part of their solution
HyperFish are able to determine the number of people in a
picture. If the likelihood of this being not equal to one, the
user is asked to provide as alternative image.
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42. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 42

43. © 2017 PSC Group, LLC
CAMPIT®Machine Learning
• Machine learning is the subfield of computer science that
gives "computers the ability to learn without being explicitly
programmed.“ Evolved from the study of pattern
recognition and computational learning theory in artificial
intelligence,machine learning explores the study and
construction of algorithms that can learn from and make
predictions on data.
4/19/2017 43

44. © 2017 PSC Group, LLC
CAMPIT®Machine Learning
“The trouble is, data scientists rarely sit down and talk to
business people. If a technical book company wants to sell
more books, then the business question it really should ask
itself is: how do people want to learn today?”
Tricia Wang founder Constellate Data
4/19/2017 44

45. © 2017 PSC Group, LLC
CAMPIT®Case Study: Claire
• Retail prediction chat bot
• Surfaced through
Salesforce
infrastructure
• Disrupting retail industry
product testing
• Developed by 2 people

46. © 2017 PSC Group, LLC
CAMPIT®Cloud Predictive Analytics
• Drag and drop Predictive Analysis
• Visual comprehension of the ideas and concepts
• Cloud based
• As complex as you need it to be
• Accessible as a service
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47. © 2017 PSC Group, LLC
CAMPIT®Drag and Drop Predictive Analytics
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48. © 2017 PSC Group, LLC
CAMPIT®Drag and Drop Connectivity
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49. © 2017 PSC Group, LLC
CAMPIT®Accessibility of Knowledge
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50. © 2017 PSC Group, LLC
CAMPIT®Case Study: Tacoma Public Schools
• Goal: Reduce school dropout rates
• Challenge: Significantly improve the “dropout factory” 55%
graduation rates.
• Solution: The Tacoma public school district has delivered a
dramatic turnaround – eight years ago five of the high schools
were described as “dropout factories”, and five years ago just
55% of students graduated on time, compared to 81% nationally.
But last year that had been boosted to 78%, ensuring that the
district is recognized nationally for its educational achievements.
The district is now developing the next level of data-driven
improvement with the help of Machine Learning.
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51. © 2017 PSC Group, LLC
CAMPIT®Agenda
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-
Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
4/19/2017 51

52. © 2017 PSC Group, LLC
CAMPIT®The three things you learned
1. Big Data does not mean “Big Costs”
2. How mid-market / market-leading and growth
companies have seen large benefits
3. Broader understanding of what’s possible to
move their company through the journey
4/19/2017 52
Data Analytics
are for
Everyone

53. © 2017 PSC Group, LLC
CAMPIT®
ThankYou!Questions?
Contact:
JohnHead MarkRoden
312.999.5617 571.213.6618
jhead@psclistens.com mroden@psclistens.com