Whether caused by technology glitches, poor planning, or other unforeseen causes, social media mistakes are bound to happen. The important question is this: How will your nonprofit respond when things go wrong? Janet Fouts, (author of Mindful Social Media) shows you three steps for dealing with any social media mishap. * Breath - Everyone makes mistakes. Your will be supportive and forgiving. * Be Honest - Fess up to your mistake, respond quickly, make things right. * Get Back On Track - Learn from your mistakes, keep moving forward. From my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

1. WhenYour Social
Media Goes
HorriblyWrong

2. Format:
• 15 minute presentation
• 15 of live Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want)
Take notes
• Use class worksheet on next slide
• Or make your own
Trouble with the audio?
Select telephone and dial in. The number
will be displayed when selected.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong

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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
Breathe
• Everyone makes mistakes
• Be human
• Let your community help

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
Be Honest
• Fess up
• Answer questions
• Make it right

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
• Keep moving forward
• Check your messaging
• Remember your mission
• Keep listening
Get back on track

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
• @JFouts
• Janet@JanetFouts.com
• JanetFouts.com
• MindfulSocialMarketing.com/book
Janet Fouts

8. Get access to previous training sessions
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/hump-day-coffee-break-archive/

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
WhenYour Social Media Goes HorriblyWrong
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John: