Geofilters are a fun way for users to share where they are, by adding a fun sticker or overlay to your Snap. Nonprofits can use geofilters to promote an event, create awareness around an issue, and raise money via cause marketing. *Register for weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb *Access to the training archive: http://members.johnhaydon.com/course/smart-marketing-lessons/

1. How to Create Snapchat
Geofilters forYour Nonprofit

2. Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.digitalmarketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Let’s learn from
each other!
How to Create Snapchat Geofilters forYour Nonprofit

3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
This is Snapchat

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Is Snapchat really a thing?

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Creative self-expression
Be here now
Forget the everlasting persona
Fun and entertaining
Private - between friends
Why people love Snapchat

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
A fun way for users to share where they are,
by adding a sticker to their Snap.
What’s a geofilter?

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Why do they matter?
Nonprofits can use geofilters to promote
an event, create awareness around an issue,
and raise money via cause marketing.

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Why do they matter?
Bill and Melinda Gates
Foundation raised
over $3 million on
“World AIDS Day”with
a Snapchat geofilter.

9. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat

10. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand

11. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template

12. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines

13. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset

14. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date

15. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address

16. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address
8. Draw fence
9. Confirm and place order

17. How to Create Snapchat Geofilters forYour Nonprofit
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
This is the first screen you seen
when you open snapchat
How to create a geofilter
1. Login to Snapchat
2. Visit snapchat.com/on-demand
3. Download Photoshop Template
4. Read submission guidelines
5. Upload asset
6. Pick start date and end date
7. Enter event address
8. Draw fence
9. Confirm and place order

18. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Q&A

19. Get all HDCB training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit

20. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How to Create Snapchat Geofilters forYour Nonprofit
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.