*Register for weekly live training for nonprofits: http://www.johnhaydon.com/hdcb *Access to the training archive: http://members.johnhaydon.com/course/smart-marketing-lessons/

1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started
with Instagram Ads

2. Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.digitalmarketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
Let’s learn from
each other!

3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
Why Instagram Ads?
Instagram photos generate 58X higher
engagement than Facebook posts, and 120X
higher engagement thanTweets.

4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
1. Have a clear goal
Are you driving awareness or action?
How will you measure success?
Who are you trying to reach?

5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
2. Expand existing Facebook ads campaigns
Instagram ads are integrated with Facebook Ads, which means
you have access to Facebook’s extensive audience options.

6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
3. Run ads directly from your smartphone

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
3. Run ads directly from your smartphone

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
4. Don’t make it look like an ad

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Q&A

10. Get instant access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Get instant access to the Hump Day Coffee Break archive:
Want more? Get access
to over 25 lessons:
• Abridged recordings
• Includes slides
• Every topic!

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Getting Started with Instagram Ads
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.