Donation Page Checklist for Small Nonprofits
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The document outlines a checklist for small nonprofits to optimize their donation pages. It includes 20 best practices such as making the page mobile friendly, including a compelling story and clear call-to-action, using images to show impact, optimizing the page for search, keeping the donation form simple, offering suggested donation amounts, redirecting to a thank you page, including social sharing on the thank you page, tracking the page in analytics, and following up with donors via email. The document also provides brief biographies of the author, John Haydon, who is a consultant for nonprofit digital marketing and fundraising.
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Donation Page Checklist for Small Nonprofits
- 1. by John Haydon DONATION PAGE forsmall nonprofits CHECKLIST
- 2. by John Haydon Donation Page Checklist for Small Nonprofits Donation page is easy to view and use on smart phones A compelling story A clear call-to-action Story communicates urgency Images show the impact Our donation page has no jargon or big words Makes use of arrows to direct attention Donation page is optimized for search Donation form includes only necessary fields Donation form offers suggested donation amounts Donation page has no distracting sidebar Donation page has no competing CTAs Donation button is a contrasting color Donation page includes phone number New donors are redirected to a Thank You page Thank you page includes social sharing for Facebook, Twitter, etc. Thank you page is being tracked in Google Analytics New donors receive an email autoresponder thanking them for their gift Email autoresponder asks new donors to share campaign
- 3. by John Haydon Our donation page is mobile-friendly
- 4. by John Haydon Our donation page features a compelling story
- 5. by John Haydon Our donation page has a clear call-to-action
- 6. by John Haydon Our donation page communicates a sense of urgency
- 7. by John Haydon Images show the impact
- 8. by John Haydon Our donation page has no jargon or big words
- 9. by John Haydon Makes use of arrows to direct attention
- 10. by John Haydon Donation page is optimized for search
- 11. by John Haydon Donation form includes only necessary fields
- 12. by John Haydon Donation form offers suggested donation amounts
- 13. by John Haydon Donation page has no distracting sidebar
- 14. by John Haydon Donation page has no competing CTAs
- 15. by John Haydon Donation button is a contrasting color
- 16. by John Haydon Donation page includes phone number
- 17. by John Haydon New donors are redirected to a Thank You page
- 18. by John Haydon Thank you page includes social sharing.
- 19. by John Haydon Thank you page is being tracked in Google Analytics
- 20. by John Haydon New donors immediately receive a thank you email
- 21. by John Haydon Email asks new donors to share campaign on social
- 22. by John Haydon Donation Page Checklist for Small Nonprofits Donation page is easy to view and use on smart phones A compelling story A clear call-to-action Story communicates urgency Images show the impact Our donation page has no jargon or big words Makes use of arrows to direct attention Donation page is optimized for search Donation form includes only necessary fields Donation form offers suggested donation amounts Donation page has no distracting sidebar Donation page has no competing CTAs Donation button is a contrasting color Donation page includes phone number New donors are redirected to a Thank You page Thank you page includes social sharing for Facebook, Twitter, etc. Thank you page is being tracked in Google Analytics New donors receive an email autoresponder thanking them for their gift Email autoresponder asks new donors to share campaign
- 23. by John Haydon Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, Facebook Marketing All-In-One Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation. About John About John Haydon