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3 EMAIL
MAGNETS TO
GROW A
QUALITY
LIST
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
All value is perceived
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
• Has value to the supporter
• Is relevant to the supporter
• Gives a reason to act now
What is a compelling offer?
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Hear insider stories from your
community, get action alerts,
useful news, other value.
1) Sell your newsletter
everytown.org
Offer) Join something bigger than you
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
1) Sell your newsletter
joinonelove.org
Offer) Join something bigger than you
Hear insider stories from your
community, get action alerts,
useful news, other value.
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Invite potential supporters to
attend a free event.
A) Save your seat
B) VIP access
C) Other incentives
2) Sell your events and webinars
Offer) Register early
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Download a PDF copy of this valuable
information. Extras included!
3) Leverage your expertise
Offer) Content upgrade
johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST
Example titles:
10 Quick Recipes for New Breast Cancer Patients
How to Housebreak Your Dog in One Week
Is Your Family Ready to Adopt a Pet?
The Starter Guide to Nonprofit Video Storytelling
The Child Advocacy Tool Kit
3) Leverage your expertise
Offer) Content upgrade
QUESTIONS?

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Email "Magnets" to Grow a Quality Email List [HDCB EPISODE #128]

  • 1. 3 EMAIL MAGNETS TO GROW A QUALITY LIST
  • 2. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST All value is perceived
  • 3. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST • Has value to the supporter • Is relevant to the supporter • Gives a reason to act now What is a compelling offer?
  • 4. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Hear insider stories from your community, get action alerts, useful news, other value. 1) Sell your newsletter everytown.org Offer) Join something bigger than you
  • 5. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST 1) Sell your newsletter joinonelove.org Offer) Join something bigger than you Hear insider stories from your community, get action alerts, useful news, other value.
  • 6. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Invite potential supporters to attend a free event. A) Save your seat B) VIP access C) Other incentives 2) Sell your events and webinars Offer) Register early
  • 7. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Download a PDF copy of this valuable information. Extras included! 3) Leverage your expertise Offer) Content upgrade
  • 8. johnhaydon.com3 EMAIL MAGNETSTO GROW A QUALITY LIST Example titles: 10 Quick Recipes for New Breast Cancer Patients How to Housebreak Your Dog in One Week Is Your Family Ready to Adopt a Pet? The Starter Guide to Nonprofit Video Storytelling The Child Advocacy Tool Kit 3) Leverage your expertise Offer) Content upgrade