Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
1 of 7

Five Powerful Elements of Customer Engagement

39

Share

Download to read offline

Customer engagement is a vast space ranging from anything marketing and business to just a simple interaction between people. Identifying the 5 critical elements in any kind of person or customer engagement provides the overall vision of what is needed to successfully engage people.

Those five critical elements of customer engagement include:

1 - the Human element
2 - the Credibility Element
3 - the Communication Element
4 - the Relevance Element
5 - the Experience Element

Interested in customer engagement or looking for more information? Why don't you connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Five Powerful Elements of Customer Engagement

  1. Five Powerful Elements of Customer Engagement Profile: http://johnmerritt.net Slideshare: http://www.slideshare.net/johneme rritt
  2. Element 1: The Human Element. We are Human. People are real. They don’t want to be a number but they want a relationship that works best for them.
  3. Element 2: The Credibility Element. Credibility Really Matters. People rely on trust. Imposters are not credible nor welcome – people do business with people they trust most.
  4. Element 3: The Communication Element. Communication is Key. People talk. They share quite a bit about themselves and they are looking for the same thing in return.
  5. Element 4: The Relevance Element. Relevance is Vital. People have a life. Don’t waste their time with irrelevant messages – engage with ones that relate to them.
  6. Element 5: The Experience Element. Experience Trumps All. People don’t forget. They want a memorable time they can treasure and share with countless people.
  7. Crowdsourcing the next presentation. Inspired by two people, Godin and Tenno. Godin who said that in the future Amazon will act as a crowd sourced publisher, where if enough people list themselves as buyers of a future novel by a specific writer, Amazon will commission this novel, sell it and distribute it. Tenno, for proving Godin’s vision works through several social channels. I am looking to further this practice through this work. As Tenno did, I am suggesting that if enough people add a comment to this presentation or send a mention/tweet via @JohneEMerritt, I will put together a larger presentation and hopefully create a piece of content that would be valuable to both colleagues and clients, agencies and brands, marketers and executives. I am aiming for about 50 in total, so please comment or tweet if you want it all. John Merritt: http://johnmerritt.net Slideshare: http://www.slideshare.net/johnemerritt Twitter: http://twitter.com/johnemerritt

×