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John Newton, 
Founder and CTO 
@johnnewton #AlfrescoSummit
The Digital Enterprise - Alfresco Summit Keynote 2014
My Theme This Year…
The Digital Enterprise - Alfresco Summit Keynote 2014
The Digital Enterprise - Alfresco Summit Keynote 2014
The Digital Enterprise - Alfresco Summit Keynote 2014
“ 
BUSINESS IS 
OLD AND FAT. 
” 
Total Factor Productivity 
“The business sector appears to be 
getting ‘old and fat.’ … It is getting 
fat because it is old.” 
Brookings Institute – July 2014
OLD IT 
IS THE PROBLEM, 
NOT 
THE SOLUTION 
Industry Total Factor Productivity 
Growth by Subgroup 
Source: Productivity and Potential Output Before, During 
and After the Great Recession 
Federal Reserve Bank of San Francisco, June 2014
Stone Knives and 
Bearskins! 
Not ECM!!!
strategically in every industry, including shifts in technology that make 
previously impossible business designs now possible.” – Gartner, 
Raw 
Reimagining the Value Chain 
“Major changes will soon alter the assumptions used to plan 
March 2014 
Materials Supplier R&D Marketing Sales Retailer Customer
New Scale of Information & Process
20th Century Workplace is No Longer Fit for Purpose 
“Five apps for unfocused minds” by Lucy Kellaway 
Financial Times, February 10, 2014
Hailing 
Frequencies 
Open??!!!
Tough Global Competition 
Company Results in Delivering IT 
Projects by Region 
North America 
Latin America 
Africa 
Europe 
47 39 43 
46 31 29 Asia 
41 23 35 
67 29 78 
76 58 76 
Delivered on Time 
At or Below Budget 
100% of Scope
Gentlemen! 
WE NEED TO SAVE COSTS! 
You are going on the Away 
Team!!!
The Digital Enterprise - Alfresco Summit Keynote 2014
The Digital Enterprise - Alfresco Summit Keynote 2014
Let’s Get Digital
What is the Digital Enterprise? 
“Digital business is not the decade-old concept of e-business in a new wrapper. It is 
a radically different and more disruptive change.” 
Gartner, What the Board of Directors Needs to Know about Digital Business 
New Business Designs Around 
PEOPLE, BUSINESS & THINGS
What is the Digital Enterprise? 
“Digital business is not the decade-old concept of e-business in a new wrapper. It is 
a radically different and more disruptive change.” 
Gartner, What the Board of Directors Needs to Know about Digital Business 
Integrate 
CUSTOMERS, PARTNERS & VALUE CHAIN
What is the Digital Enterprise? 
“Digital business is not the decade-old concept of e-business in a new wrapper. It is 
a radically different and more disruptive change.” 
Gartner, What the Board of Directors Needs to Know about Digital Business 
Blurred lines between 
PHYSICAL & DIGITAL
What is the Digital Enterprise? 
“Digital business is not the decade-old concept of e-business in a new wrapper. It is 
a radically different and more disruptive change.” 
Gartner, What the Board of Directors Needs to Know about Digital Business 
Agility Over 
SPECIALIZATION
What is the Digital Enterprise? 
“Digital business is not the decade-old concept of e-business in a new wrapper. It is 
a radically different and more disruptive change.” 
Gartner, What the Board of Directors Needs to Know about Digital Business 
Impacts 
EVERY 
INDUSTRY
30 
24 
14 
9 
14 
21 
21 
16 
16 
10 
18 
19 
15 
19 
10 
Digital engagement of 
customers 
Digital innovation of 
products or… 
Digital engagement of 
employees or partners 
Digital customer life-cycle 
Automation 
Ranked 1st Ranked 2nd Ranked 3rd 
NOT JUST 
E-BUSINESS 
Strategic Priority of 
Digital Initiatives 
Source: McKinsey Digital Trends, June 2014
WHY IS THIS 
IMPORTANT ? 
Expected share of organizations’ 
overall growth from digital, next 3 
31 
5 
7 
5 
years 
14 
97 
9 
20 
26 
42 
79 
11 
22 
25 
65 
21 
20 
20 
13 
126 
12 
54 
31 
30 
11 
Overall, n=850 
New business or 
profit pool 
Competitive 
advantage 
Keeping pace 
with competitors 
Cutting costs 
Don't know < 4% 5-9% 10-14% > 15%
Re-inventing Business Models and 
a New Value Chain 
CUSTOMER 
Digitize end-to-end 
customer experience 
Digitize products and 
services as part of the 
value ecosystem 
Create trusted machines 
Digital Customer Experience 
ENTERPRISE 
Source enhanced 
operational capabilities 
within a dynamic 
ecosystem 
Drive rapid customer-centric 
innovation 
Digitize for agility over 
efficiency 
Digital Operational Excellence 
Data information 
& Insights 
New digitally 
enhanced products 
and services
Digital Business is Not Bound 
by Four Walls 
In-house Secure 
In-house Apps 
Enterprise Apps 
Operational Systems 
Relevant Customer Information 
Mobile Apps 
Systems of Engagement 
Cloud-based Collaboration 
Process 
Process Process 
Mobile & 
Contract Workers 
Firewall
Content & Process Equilibrium 
Business 
Systems 
Ad Hoc 
Collaboration 
Internet 
Content 
Shared 
File 
Services 
Business 
Critical 
Content 
ECM 
Shared 
Drives
The Digital Enterprise - Alfresco Summit Keynote 2014
Productivity in the Digital Enterprise 
Manufacturing 
Digital 
Integration 
Service 
Processing 
Sourcing 
Products & 
Internet of 
Things 
Archiving 
Design 
Marketing
NO MORE 
MEETINGS!!!
Digital Workers in the Digital Enterprise 
Expectations in the 
Workplace 
Fast 
User Centric 
Supporting Collaboration 
Enhancing Productivity 
Enabling Knowledge Work 
Place Independent 
Network Independent 
Device Independent 
Source: Scania AB – Vehicle Manufacturer
New Digital Government 
Responsiveness to Citizens 
Openness and Transparency 
Support of Commerce 
Shared Services
Mobile 
Access 
Integration 
with Social 
Media 
Customer-centric 
services 
Location 
specific 
services 
Smart Data 
Meaning 
Predictive 
Data 
Paper-less 
Forms 
Scanning 
New Digital Banking
New Digital Manufacturing 
Top 
Employees 
Customer 
Satisfaction 
Value 
Growth 
Profitability 
Production 
& Logistics 
Suppliers 
Purchasing 
Sales & 
Marketing 
Commercial 
Operations 
Network 
Services 
R&D 
Network 
Maintenance 
Internet 
of Things 
Source: Scania AB – Vehicle Manufacturer Coordination
The Digital Enterprise - Alfresco Summit Keynote 2014
Content and Process are at the 
Heart of the Digital Enterprise 
PROCESS 
Data information 
& insights 
New digitally enhanced 
products and services 
ENTERPRISE CUSTOMER 
COLLABORATION 
CONTENT 
CONTENT
Content in the Digital Enterprise 
Pull Business Context 
Push Relevant Content 
9% 
Create/Capture 
Documents 
Scanned Images 
Forms 
Web 
1% 
Manage 
Secure 
Control 
Access 
Index 
90% 
Deliver/Consume
The Digital Enterprise - Alfresco Summit Keynote 2014
A Digital Productivity Stack 
Productivity Apps 
Application Composition Framework 
Productivity Services 
User-centric services 
Context & Intelligence Services 
Core Content & Control Services 
Data Control Architecture
Productivity Applications 
Productivity Apps 
Customer 
Relationship 
Apps 
Product 
Innovation 
Apps 
HR Apps 
Integration Easy Agile 
Marketing 
Apps
Productivity Apps Integrating the New 
Value Chain 
CUSTOMER 
PROCESS 
-DRIVEN 
ENTERPRISE 
AD HOC 
OPERATIONAL 
SYSTEMS 
CUSTOMER 
ENGAGEMEN 
T 
Distribute 
Planning 
Insights 
Case 
Manufacturing 
Sourcing 
Product 
Publishing 
Marketing 
Service 
Contracting 
Design 
Collaborate 
Process
Innovation at the Speed of SaaS 
Agile 
Development 
User Testing 
& Analytics 
Mobile 
First 
Continuous 
Deployment
Agility in Decision Making
Quick Application Composition 
Application Composition Framework 
User Flows Modeling Configuration Views 
Process & Content 
HTML5 
Device-independent 
Role-based 
RESTful APIs
Configuring the Digital Workplace
Simple 
Smart 
Solid 
Productivity Services 
User 
Search 
Content 
Case 
Process 
Control 
Collaboration 
Analytics 
Sync 
Productivity Services
Innovation at the Speed of Open Source 
Search 
Analytics 
User 
Interface 
Process
Fascinating! 
Faceted Search 
on my Tricorder!!!
Active Folders 
Categories 
Virtual Folders Lifecycle Process 
View 
Business 
Entity 
Actions 
Roles 
Inbox 
Conversations 
Analytics 
CASE 
ID 
Context 
Audit 
Team
Automatic Delivery
Captain! 
If we don’t install 
the new Activiti, 
she’s going to 
blow!!!
Analysis and Insight
Google Glasses?! 
Captain, these 
people are quite 
primitive!!!
Processes Extend Beyond the Firewall 
Offshore 
Development 
US Prof 
Services 
EU Division 
Sync 
Sync 
Sync 
Alfresco in 
the Cloud 
CONSULTANT 
Approve 
Annotate 
Workflow 
Workflo 
w 
Workflow 
Workflow 
CUSTOMER
Foundation Systems For Hybrid 
Simple Smart 
Connected Control 
Data Control Architecture 
Distributed Data 
Identity 
Cloud 
On-Premise
Plumbing Content and Process with 
the New Enterprise Apps Landscape 
On-Premise Cloud-based
Next Generation Productivity Architecture 
ENTERPRISE CUSTOMER 
New digitally 
enhanced products 
& services 
Data Information 
& Insights 
Digital operational 
excellence 
Digital customer 
experience 
Productivity Apps 
Application Composition Framework 
Productivity Services 
User-centric services 
Context & Intelligence Services 
Core Content & Control Services 
Data Control 
Architecture
Smarts…Here Today 
ADVANCED SEARCH 
ANALYTICS 
PROCESS 
HYBRID
Simple…Here Today 
INSTANT SEARCH 
OFFICE INTEGRATION 
MOBILE AND INTELLIGENT SYNC 
DIGITAL ASSET MANAGEMENT
Productivity Roadmap 
Simple Mobile First 
Mobile Sync n 
Share 
Mobile 
Apps 
Search 
UX 
Analytics 
UX 
Intelligent, Configurable Apps 
Contracts Extranet 
Collab 
App 
Config 
Records 
Mgmt 
Active 
Folders 
Extend Governance & Control 
HTML5 
Access 
Sync 
Services 
Google 
Drive 
Sales 
force 
Off365 
SPNT 
Smart Platform and Architecture 
Analytics Adv 
Search 
BPM Elastic 
Scale 
AWS & 
VMware 
Lite 
APIs
Uniting People, Processes, 
Information and Systems 
CUSTOMER 
Simple 
The Digital Enterprise 
Responsive 
Customer-centric 
Digital Customer Experience 
ENTERPRISE 
Smart 
Connected 
Agile 
Digital Operational Excellence
The Digital Enterprise - Alfresco Summit Keynote 2014
#AlfrescoSummit @johnnewton

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The Digital Enterprise - Alfresco Summit Keynote 2014

  • 1. John Newton, Founder and CTO @johnnewton #AlfrescoSummit
  • 3. My Theme This Year…
  • 7. “ BUSINESS IS OLD AND FAT. ” Total Factor Productivity “The business sector appears to be getting ‘old and fat.’ … It is getting fat because it is old.” Brookings Institute – July 2014
  • 8. OLD IT IS THE PROBLEM, NOT THE SOLUTION Industry Total Factor Productivity Growth by Subgroup Source: Productivity and Potential Output Before, During and After the Great Recession Federal Reserve Bank of San Francisco, June 2014
  • 9. Stone Knives and Bearskins! Not ECM!!!
  • 10. strategically in every industry, including shifts in technology that make previously impossible business designs now possible.” – Gartner, Raw Reimagining the Value Chain “Major changes will soon alter the assumptions used to plan March 2014 Materials Supplier R&D Marketing Sales Retailer Customer
  • 11. New Scale of Information & Process
  • 12. 20th Century Workplace is No Longer Fit for Purpose “Five apps for unfocused minds” by Lucy Kellaway Financial Times, February 10, 2014
  • 14. Tough Global Competition Company Results in Delivering IT Projects by Region North America Latin America Africa Europe 47 39 43 46 31 29 Asia 41 23 35 67 29 78 76 58 76 Delivered on Time At or Below Budget 100% of Scope
  • 15. Gentlemen! WE NEED TO SAVE COSTS! You are going on the Away Team!!!
  • 19. What is the Digital Enterprise? “Digital business is not the decade-old concept of e-business in a new wrapper. It is a radically different and more disruptive change.” Gartner, What the Board of Directors Needs to Know about Digital Business New Business Designs Around PEOPLE, BUSINESS & THINGS
  • 20. What is the Digital Enterprise? “Digital business is not the decade-old concept of e-business in a new wrapper. It is a radically different and more disruptive change.” Gartner, What the Board of Directors Needs to Know about Digital Business Integrate CUSTOMERS, PARTNERS & VALUE CHAIN
  • 21. What is the Digital Enterprise? “Digital business is not the decade-old concept of e-business in a new wrapper. It is a radically different and more disruptive change.” Gartner, What the Board of Directors Needs to Know about Digital Business Blurred lines between PHYSICAL & DIGITAL
  • 22. What is the Digital Enterprise? “Digital business is not the decade-old concept of e-business in a new wrapper. It is a radically different and more disruptive change.” Gartner, What the Board of Directors Needs to Know about Digital Business Agility Over SPECIALIZATION
  • 23. What is the Digital Enterprise? “Digital business is not the decade-old concept of e-business in a new wrapper. It is a radically different and more disruptive change.” Gartner, What the Board of Directors Needs to Know about Digital Business Impacts EVERY INDUSTRY
  • 24. 30 24 14 9 14 21 21 16 16 10 18 19 15 19 10 Digital engagement of customers Digital innovation of products or… Digital engagement of employees or partners Digital customer life-cycle Automation Ranked 1st Ranked 2nd Ranked 3rd NOT JUST E-BUSINESS Strategic Priority of Digital Initiatives Source: McKinsey Digital Trends, June 2014
  • 25. WHY IS THIS IMPORTANT ? Expected share of organizations’ overall growth from digital, next 3 31 5 7 5 years 14 97 9 20 26 42 79 11 22 25 65 21 20 20 13 126 12 54 31 30 11 Overall, n=850 New business or profit pool Competitive advantage Keeping pace with competitors Cutting costs Don't know < 4% 5-9% 10-14% > 15%
  • 26. Re-inventing Business Models and a New Value Chain CUSTOMER Digitize end-to-end customer experience Digitize products and services as part of the value ecosystem Create trusted machines Digital Customer Experience ENTERPRISE Source enhanced operational capabilities within a dynamic ecosystem Drive rapid customer-centric innovation Digitize for agility over efficiency Digital Operational Excellence Data information & Insights New digitally enhanced products and services
  • 27. Digital Business is Not Bound by Four Walls In-house Secure In-house Apps Enterprise Apps Operational Systems Relevant Customer Information Mobile Apps Systems of Engagement Cloud-based Collaboration Process Process Process Mobile & Contract Workers Firewall
  • 28. Content & Process Equilibrium Business Systems Ad Hoc Collaboration Internet Content Shared File Services Business Critical Content ECM Shared Drives
  • 30. Productivity in the Digital Enterprise Manufacturing Digital Integration Service Processing Sourcing Products & Internet of Things Archiving Design Marketing
  • 32. Digital Workers in the Digital Enterprise Expectations in the Workplace Fast User Centric Supporting Collaboration Enhancing Productivity Enabling Knowledge Work Place Independent Network Independent Device Independent Source: Scania AB – Vehicle Manufacturer
  • 33. New Digital Government Responsiveness to Citizens Openness and Transparency Support of Commerce Shared Services
  • 34. Mobile Access Integration with Social Media Customer-centric services Location specific services Smart Data Meaning Predictive Data Paper-less Forms Scanning New Digital Banking
  • 35. New Digital Manufacturing Top Employees Customer Satisfaction Value Growth Profitability Production & Logistics Suppliers Purchasing Sales & Marketing Commercial Operations Network Services R&D Network Maintenance Internet of Things Source: Scania AB – Vehicle Manufacturer Coordination
  • 37. Content and Process are at the Heart of the Digital Enterprise PROCESS Data information & insights New digitally enhanced products and services ENTERPRISE CUSTOMER COLLABORATION CONTENT CONTENT
  • 38. Content in the Digital Enterprise Pull Business Context Push Relevant Content 9% Create/Capture Documents Scanned Images Forms Web 1% Manage Secure Control Access Index 90% Deliver/Consume
  • 40. A Digital Productivity Stack Productivity Apps Application Composition Framework Productivity Services User-centric services Context & Intelligence Services Core Content & Control Services Data Control Architecture
  • 41. Productivity Applications Productivity Apps Customer Relationship Apps Product Innovation Apps HR Apps Integration Easy Agile Marketing Apps
  • 42. Productivity Apps Integrating the New Value Chain CUSTOMER PROCESS -DRIVEN ENTERPRISE AD HOC OPERATIONAL SYSTEMS CUSTOMER ENGAGEMEN T Distribute Planning Insights Case Manufacturing Sourcing Product Publishing Marketing Service Contracting Design Collaborate Process
  • 43. Innovation at the Speed of SaaS Agile Development User Testing & Analytics Mobile First Continuous Deployment
  • 45. Quick Application Composition Application Composition Framework User Flows Modeling Configuration Views Process & Content HTML5 Device-independent Role-based RESTful APIs
  • 47. Simple Smart Solid Productivity Services User Search Content Case Process Control Collaboration Analytics Sync Productivity Services
  • 48. Innovation at the Speed of Open Source Search Analytics User Interface Process
  • 49. Fascinating! Faceted Search on my Tricorder!!!
  • 50. Active Folders Categories Virtual Folders Lifecycle Process View Business Entity Actions Roles Inbox Conversations Analytics CASE ID Context Audit Team
  • 52. Captain! If we don’t install the new Activiti, she’s going to blow!!!
  • 54. Google Glasses?! Captain, these people are quite primitive!!!
  • 55. Processes Extend Beyond the Firewall Offshore Development US Prof Services EU Division Sync Sync Sync Alfresco in the Cloud CONSULTANT Approve Annotate Workflow Workflo w Workflow Workflow CUSTOMER
  • 56. Foundation Systems For Hybrid Simple Smart Connected Control Data Control Architecture Distributed Data Identity Cloud On-Premise
  • 57. Plumbing Content and Process with the New Enterprise Apps Landscape On-Premise Cloud-based
  • 58. Next Generation Productivity Architecture ENTERPRISE CUSTOMER New digitally enhanced products & services Data Information & Insights Digital operational excellence Digital customer experience Productivity Apps Application Composition Framework Productivity Services User-centric services Context & Intelligence Services Core Content & Control Services Data Control Architecture
  • 59. Smarts…Here Today ADVANCED SEARCH ANALYTICS PROCESS HYBRID
  • 60. Simple…Here Today INSTANT SEARCH OFFICE INTEGRATION MOBILE AND INTELLIGENT SYNC DIGITAL ASSET MANAGEMENT
  • 61. Productivity Roadmap Simple Mobile First Mobile Sync n Share Mobile Apps Search UX Analytics UX Intelligent, Configurable Apps Contracts Extranet Collab App Config Records Mgmt Active Folders Extend Governance & Control HTML5 Access Sync Services Google Drive Sales force Off365 SPNT Smart Platform and Architecture Analytics Adv Search BPM Elastic Scale AWS & VMware Lite APIs
  • 62. Uniting People, Processes, Information and Systems CUSTOMER Simple The Digital Enterprise Responsive Customer-centric Digital Customer Experience ENTERPRISE Smart Connected Agile Digital Operational Excellence

Editor's Notes

  1. Waiting on answer
  2. Waiting on answer
  3. Value-Chain Enhancing Applications Integrated through common models Process- and Content-centric Configuration over Customization Integrated to important systems SaaS-based Innovation
  4. Waiting on answer
  5. Compose applications from process and content components HTML5-driven User Experience Federated access to Productivity Services Model and Declaration application definition Role-based views RESTful access to Productivity APIs
  6. User-Centric Services User-first for personalization and role User Experience objects based upon person and device Contextual presentation of Content and Process with Case-based containers Next-generation Collaboration that transcends the Enterprise Understands identity in the Hybrid Environment
  7. Innovation at the Speed of Open Source Peer services to Content Discovery and Exploration thru Advanced Search techniques with Solr/ElasticSearch Best of Breed Process to drive results Domain-specific Analysis to gain insight Federated and SaaS-ready
  8. Intelligent Configurable Apps Configurability Modeling Views and Actions Role-based Application Composition Contract Management Extranet Collaboration Simplicity File Sync and Share Intelligent Resolution Smart Active Folders Case New APIs Embrace and Extend Office365 Salesforce SharePoint New Data Architectures Mobile Experience Search-led Analytics