71. Integrate into Software Development (Atlassian Confluence and Jira) and Project Office Social System (Jive)
72.
73.
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Hinweis der Redaktion
Today, I will be talking about a fundamental shift that is happening in our industry - the ECM industry. And, the enterprise software industry as a whole. I will also give you a quick overview and refresher on Alfresco, how we are growing, etc.
Main point here is that Alfresco is a professional, experienced software company that is safe to do real enterprise business with, etc.
Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
An Apache-licensed Open Source Business Process Management SystemDesigned by Tom Baeyens, the founder of jBPM – the leading open source BPM engine from JBossSupported by Alfresco Software for future integrationSupports the new BPMN 2.0 standard from OMGIncludes BPM Engine, Design Tools, Control Console and Forms IntegrationWill transform the BPM industry
350,000 apps in the iStoreOver 10 billion downloads
The implications of this for Enterprise IT are profound. We grew up with letters, phones, telexes, and faxes, and grew into email, shared text databases like Lotus Notes, portals, web sites, and mobile phones. Now we are going through a massive transformation based on 1) connecting people in real time; 2) smart and geographically-aware mobile devices; and 3) ubiquitous and cheap bandwidth.
This is the “obligatory” Facebook slide. But don’t mistake me showing this slide as saying that Alfresco wants to be the Facebook for the enterprise. No – there are plenty of other players out there who are taking that on (Jive, Lotus, etc.). Instead, the striking statistic on this slide is the 30 Billion pieces of content that are shared on Facebook each month. Clearly, CONTENT IS THE CONVERSATION. So – the question is – if people are used to sharing photos and videos this way, and discussing them with their friends, and getting used to the ease-of-use of Facebook, etc. – what impact is there on Enterprise Content Management? That is the compelling question, and the catalyst behind needed changes in the ECM market.
The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
The rise of social software applications will create a brand new MASS OF UNMANAGED corporate data. Remember the MSFT Exchange problem? Some people would say that Exchange is the most popular content management system out there – as evidenced by the shear amount of unstructured corporate content assets that are stored inside. Stored untagged, uncategorized, in duplicate, inefficiently.I believe that, if we don’t think about content management up-front, we will find ourselves in a situation next year or the year after where we are looking for content that could be housed in a social system – and instead incur the cost of recreating the wheel. Worse, we are subpoenaed for content that we know exists in our system – but is difficult to get out or find.This doesn’t have to be the case. With Alfresco, you will see how we are tackling this problem NOW – before it gets out of hand.
Here is another, simpler way to look at – Social Content Management is at the intersection of where typical ECM functionality meets the functionality of social software, in general. Or, as John Newton mentioned in the video: Go on and discuss content – then capture the results of that discussion inside your ECM solution in order to retain it and make it findable, or to kick-off workflows, etc.Now – all of this strategy is great. But I want to bring it down to earth a bit and make it real. The fact is – Alfresco was BUILT for a time such as this, and the work that we have been doing around CMIS (Content Management Interoperability Standard), our huge set of RESTful APIs, Portal Standards, etc. Are the underpinnings for Social Content Management to really happen. Let me show you some proof points for this…
Many enterprises will want to use their CMS AS a social business system – or at least take advantage of social features when they are focused on content creation & collaboration. Think of Alfresco Share as a social business system for collaboration, with content as the focus. TODAY, in Enterprise 3.4 (which you will see a demo of later) we have {talk about the features listed}. And, most of these are available as APIS in the platform, so that you can build social features into your app without recreating the wheel. For example, the voting API (favoriting content, seeing what others have favorited, etc.) is available today in the platform for developers (just not exposed yet in the interface).Just as importantly – we continue to lead in making sure users can use Document management without changing their behavior – so our support of the Sharepoint Protocol and WebDav & CIFS continue to evolve. Check-in a document, discuss it inside Share, and then publish it to the web – all with Alfresco. You will see a demo of Share later on today.GIVE ANY ANECDOTAL EXAMPLES HERE: (I’m going to talk about how I use Adobe Creative Suite – PS, Illustrator, etc.). In a matter of minutes, I downloaded Adobe’s CMIS connecter for Adobe Bridge – linked it up to ts.alfresco.com – and now I can check-in and out Adobe files to Share, have discussions about them inside of Share, and kick-off workflows inside of Alfresco.
Here is a picture of social content management in action. On the bottom are the core capabilities of the Alfresco Platform… over the past 24 months, we (and our partners) have been working on proof-of-concepts and real-world implementations of Alfresco Content Management being able to manage content and expose repository functionality INSIDE OF social business systems. For example:Liferay, Jive, Lotus QuickR, Drupal, Google Docs(INSERT YOUR OWN CUSTOMER EXAMPLES HERE – IMPROVISE A BIT, IF YOU WANT).Three main points:Social content management is real, and we are already executing on itCMIS (and open standards) are the KEY to making it happenYou can have multiple Social Business Systems – and one Alfresco underneath. You could set a workflow to kick-off in Jive, for example, that would execute to publish something in Drupal – using Alfresco workflow.But wait – there’s more…. We aren’t JUST talking about platform here. We have been working to put more Social features in our own Apps… and more are coming. See next slide…
Content and Context can be the glue for Communication to People, Processes & AppsPermeating all parts of the organization
Moving into mainstream
I want to just underscore the importance of how Open Source and Open Standards are key requirements needed to really be a Social Content Management platform – AND, they are the key reason why our existing customers chose Alfresco – even ahead of lowering costs. Sure, we lower costs – but open source and support of open standards are second-to-none – and KEY to our leadership position as a content platform.
So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.