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Government
 Without
   Walls


@johnnewton, CTO, Alfresco
alfresco.com/gov
Washington, DC Thursday, January 26, 2012
Agenda
•   Alfresco Overview
•   Customer Profile in Government
•   The Walls of Government
•   Breaking Down Walls
•   What Business is Doing
•   An Open Government Plan
•   Alfresco 4 and Open Government
Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
The flow of
technology has
                    Large orgs
reversed…



         Consumer                  SMEs




                    Home office
                                  Setting in
                                  motion new
                                  forces…
Unleashing                            the Consumerization of IT




Courtesy of John Mancini – AIIM.org
So what do the most significant
changes in technology have to do with
            government?
Everything!
Government Walls of Resistance
             •   Walls around Participation
             •   Walls around Your Building
             •   Walls around Your PC
             •   Walls around Innovation and
                 Collaboration
             •   Walls around Information
                 and Content
             •   Walls around Software
             •   Walls around Decisions
             •   Walls around Budget
Walls Around Data




               Courtesy of John Mancini – AIIM.org
Walls Around Decisions
                             The single point of failure [in
                             bureaucratic decision
                             making] results not just
                             from a lack of time or
                             resources or technology. It
                             goes much deeper than
Philip Tetlock, U. Penn in
                             that. Simply put,
Expert Political Judgment,   professionals do not have a
Winner of the Woodrow
Wilson prize for best book
                             monopoly on information or
on politics and government   expertise
Walls Around Employees
Walls Around Technology
              Innovation is not emanating from
              Washington; instead, the
              practices of government are
              increasingly disconnected from
              technological innovation and the
              opportunity to realize greater
Beth Simone   citizen participation … failure lies
Noveck, US    in the unfamiliarity with
Deputy CTO    technology displayed by many
              policy makers
Is there a way forward?

                 Mr. Obama!
           Tear down these walls!!!
The Power of the Crowd




“Diversity trumps ability” – this is a mathematical
truth, not a feel-good mantra.
   – Scott Page, University of Michigan in The Difference
The power of transparency
Open source:
  “Many eyes make all
  bugs shallow”
Government 2.0:
  “Many eyes make all
  pork visible”
Open Government is
the evolution of
Open Systems
Open Standards &
Open Source
                        Tim O’Reilly
Open Government Directive
                “My Administration is committed to
                creating an unprecedented level of
                openness in government. We will
                work together to ensure the public
                trust and establish as system of
                transparency, public participation,
                and collaboration. Openness will
                strengthen our democracy and
President       promote efficiency and
Barack Obama,   effectiveness in government.”
Jan 21, 2009
NASA’s Open Government Plan
            “No one is an expert in
            Open Government. We are
            taking an experimental and
            scientific approach to Open
            Government. It will
            transform NASA into a
            more transparent,
            participatory, and
            collaborative Agency and
            ease our transition into a
            21st century space
            program.”
What did NASA do right?
• Policy: Working to make open source software
  development more collaborative at NASA
• Technology: Nebula cloud platform to share complex data
  sets with external partners and public
• Culture: A new Participatory Exploration Office for more
  public participation
• Targeted projects in staged, achievable goals measured in 3
  months to 2 years and applaud success
• Integrate security, records management, and random
  quality check as basis of trust and guarantee public access
• Leadership role in Data.gov
• Constantly improve process in delivery of information and
  public participation
And the benefits?
• Increase Agency transparency and
  accountability to external stakeholders
• Enable citizen participation in NASA's mission
• Improve internal NASA collaboration and
  innovation
• Encourage partnerships that can create
  economic opportunity
• Institutionalize Open Government
  philosophies and practices at NASA
The ultimate rationale may be financial
       How are supposed to decide anything?!
          We have no clue what to cut!!!
The impetus has always been there
• Freedom of Information Act
• Executive Order 12958 - a uniform system for
  classifying, safeguarding, and declassifying
  national security information
• December 2009 Open Government Directive
So what are businesses doing?
• In Social Business
  Systems
• In the Cloud
• On Mobile
• In Content
• What are the use
  cases driving
  change?
Social Business Systems
• 53% of large organizations                Minion527 Verified
                                            @HenchGirl289 Meet me
• 61% use to increase                       after work at Chilis?
                                            1 min ago
  collaboration between and
  within teams                                      HenchGirl289

• 31% using for better sharing:                     @Minion527, you are my bff, but Dr.
                                                    No has got me on duty again! #POW
  competitor updates, technical                     2 secs ago

  solutions, etc.
• Tools (mostly content):
   – 58% concurrent editing or wiki
   – 55% staff-facing blogs
   – 54% departmental forums or
     newsgroups
   – 42% bulletin boards
   – 28% activity streams
                                AIIM Survey conducted February 2011
Mobile Support
• 92% of Fortune 1000 are testing
  or deploying iPads –Tim
  Cook, Apple 10/4
• 22% providing mobile browser
  access to information portals
• 68% provide no browser or
  mobile access
• Slow migration a problem for
  33% of largest orgs.




                             AIIM Survey conducted February 2011
Cloud クラウド
• Gartner: Cloud is highest
  CIO priority
• 64% would consider using
  a private cloud for ECM
• 30% said public cloud is
  possible in future
• 6% currently using
  internal corporate cloud
• Set to double, but
  outsourced corporate set
  to treble (particularly
  smaller orgs.)
                              AIIM Survey conducted February 2011
An Open Government Plan
• Content as Consumable Information
• Socialize Content and Information
• Integration into the platforms of participation
• Cloud as a platform for G2Citizen and
  G2Business collaboration
• Mobile for direct citizen engagement
• Open Source to pay for all this
The New Scenarios



Government to Business Collaboration   Small & Medium Departments and Agencies




          Public Information                      Outside Access
Content is at the Core of Government
                        Engagement
       Results
                                               Participation




                    Content is the                  Explanation
 Compliance         Conversation
                         …

                 Execution           Quality
Content is only becoming more
          important…
When Content Meets Social
What Does Social Content
     Management Mean Practically?



Target Knowledge       Consumer-like        Integrate to Social
     Worker           User Experience       Business Systems




Manage Social-rich   Publish and Monitor     Integrate with Real-
    Content          in Social Channels    time Communications
New User Experience
New UI and HTML5 enhancements give a consumer-like
experience to enterprise content management.
Social Content Features
•   Follow influential users
•   Status updates – “what are you working on”
•   “Like” content & sort/search on popularity
•   Proactive & customized notifications
•   New activity feed & dashlets
•   Integration to Jive
Social Publishing to Social Channels
• Content + Status Updates




• Publish to Facebook, Twitter, LinkedIn & YouTube right
  from Alfresco
   – Extendable to other channels (i.e. Slideshare)
• Social becomes part of content workflow
• Track publishing history
Social Content Integrations

DocLib portlet     Coming soon!   Low-cost,       Manage & retain     Technology
allows Alfresco    Publish and    integrated DM   content and         preview in 3.4
Share to show-     synch docs     Records Mgmt    handle              Check-out docs
up in Liferay or   between Jive   MS Office®      workflows in        to Google Docs
JBoss Portal       & Alfresco     Integration     Alfresco - then,    for realtime doc
with SSO                                          publish to Drupal   collaboration




 JSR-168              CMIS        CMIS/APIs           CMIS             RESTful API


Alfresco Platform
This is a Cloud…




36
A Hybrid Cloud Solution and
      Content “Osmosis”


               Synchronization




In the Cloud                     On Premise or
                                 Private Cloud
New Use Cases Across 100% of your
            Content
Public Cloud
                            On Premise
Multi-tenancy is the secret
• Deploy on public
  clouds
• “Rent” out
  utilization
• Share secure
  resources
• Quiesce resources
  when not used
• Provide a
  “Freemium”
  service             Credit: ZDNet, Michael Krigsman,
                      The Importance of multi-tenancy
A Cloud Connected Hub for your
           Content
The New Users of Content



Professional Services   Travelling Execs   Field Employees




Inspection                Healthcare       Secret Agents
Mobile Everything…
Cook, Dine, Snack




Laptop                  Tablet            Mobile
Cook and Prepare        Dine or Consume   Snack on
the documents           Content           Info
Tablet as the New Workplace
Alfresco’s Mobile Strategy
• The right content to the right person on the right device
• Devices controlled by users, content access controlled by company
• Apps controlled by users and/or company, depending on security
  needs
• Emphasize Tablet as the New Workplace

        PLATFORM                                    OPEN STANDARDS
     A robust, secure             APPS
                                                    To provide app choice –
         content               Alfresco apps
                                                       WebDAV & CMIS
                              for easy access
   management platform
                                to content &
                          +    collaboration
                              features; open
                                                +
    Alfresco Enterprise
                              source apps for
    Alfresco Team
                               customization
Open Source Model is Powerful
             Closed                                   Open
             Customer       Customer
Customer
                                  Media
      Reception         Sales                         Code     Blogger
           Product                        Developer
                             Shipping
            Mgmt                                                   Customer
             Development                               Internet-
               Developer                  Mgmt           Based
                (Bugs)
                                                      Community     Support
            QA       Support
                                                                    Engineer
                             Accounts      Marketer
     Marketing                                                 Partner
                                                      Tester

   Partner                      Partner
                  Partner
Forrester: A large US financial services
         company saves $450k
Risk-adjusted ROI of 53% with payback in 10 months
Citizen Developers

              I pledge to build
             cool applications in
                my spare time
                using only the
              Cloud and some
              JavaScript code!
Content as a Service
Open Source Records Management
                    One-tenth the Cost
                          • First ...
                              – 5015.2 Certified Open Source Solution
                              – CMIS-enabled RM Solution
                          • Designed for ‘Ease of Use’
                              – Rules processing for auto-filing,
                                metadata collection and rendition
                                generation
                          • Access from
                              – Web (In RM Site or from other Share Sites)
                              – Email – IMAP Support
Supporting Governance,        – CIFS – Shared Network Drive
 Retention, Compliance
      and Access
Opportunities
•   Improved decision making
•   Open Innovation
•   Lower cost of acquisition
•   Improved service
•   Not a “gotcha” reason
•   Adjust to new budget realities
Maidenhead, UK Global Headquarters   Atlanta, US Headquarters




Alfresco is the largest open source
content management company
in the world.

3 million+ downloads
2500+ customers from 55+ countries
250+ global channel partners
24 consecutive quarters of revenue growth
founded in 2005
Government is our largest business
• 30% of Revenue and our
  Open Source Community
• Federal, Central, State, Re
  gional, Local
• Approximately 600
  government customers
• 50/50 split US and
  Europe
• Administration, legislatio
  n, finance and education
Alfresco Directions
•   Alfresco 4 is ready and socially connected
•   Alfresco Cloud opens new opportunities
•   Mobile and Tablet are the new workplace
•   Integrating content with you, your devices and
    your whole world to do great work is our
    mission
Thank You
alfresco.com/gov

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Government Without Walls

  • 1. Government Without Walls @johnnewton, CTO, Alfresco alfresco.com/gov Washington, DC Thursday, January 26, 2012
  • 2. Agenda • Alfresco Overview • Customer Profile in Government • The Walls of Government • Breaking Down Walls • What Business is Doing • An Open Government Plan • Alfresco 4 and Open Government
  • 3. Photo source = http://www.flickr.com/photos/notionscapital/5225049493/
  • 4. The flow of technology has Large orgs reversed… Consumer SMEs Home office Setting in motion new forces…
  • 5. Unleashing the Consumerization of IT Courtesy of John Mancini – AIIM.org
  • 6. So what do the most significant changes in technology have to do with government?
  • 8. Government Walls of Resistance • Walls around Participation • Walls around Your Building • Walls around Your PC • Walls around Innovation and Collaboration • Walls around Information and Content • Walls around Software • Walls around Decisions • Walls around Budget
  • 9. Walls Around Data Courtesy of John Mancini – AIIM.org
  • 10. Walls Around Decisions The single point of failure [in bureaucratic decision making] results not just from a lack of time or resources or technology. It goes much deeper than Philip Tetlock, U. Penn in that. Simply put, Expert Political Judgment, professionals do not have a Winner of the Woodrow Wilson prize for best book monopoly on information or on politics and government expertise
  • 12. Walls Around Technology Innovation is not emanating from Washington; instead, the practices of government are increasingly disconnected from technological innovation and the opportunity to realize greater Beth Simone citizen participation … failure lies Noveck, US in the unfamiliarity with Deputy CTO technology displayed by many policy makers
  • 13. Is there a way forward? Mr. Obama! Tear down these walls!!!
  • 14. The Power of the Crowd “Diversity trumps ability” – this is a mathematical truth, not a feel-good mantra. – Scott Page, University of Michigan in The Difference
  • 15. The power of transparency Open source: “Many eyes make all bugs shallow” Government 2.0: “Many eyes make all pork visible” Open Government is the evolution of Open Systems Open Standards & Open Source Tim O’Reilly
  • 16. Open Government Directive “My Administration is committed to creating an unprecedented level of openness in government. We will work together to ensure the public trust and establish as system of transparency, public participation, and collaboration. Openness will strengthen our democracy and President promote efficiency and Barack Obama, effectiveness in government.” Jan 21, 2009
  • 17. NASA’s Open Government Plan “No one is an expert in Open Government. We are taking an experimental and scientific approach to Open Government. It will transform NASA into a more transparent, participatory, and collaborative Agency and ease our transition into a 21st century space program.”
  • 18. What did NASA do right? • Policy: Working to make open source software development more collaborative at NASA • Technology: Nebula cloud platform to share complex data sets with external partners and public • Culture: A new Participatory Exploration Office for more public participation • Targeted projects in staged, achievable goals measured in 3 months to 2 years and applaud success • Integrate security, records management, and random quality check as basis of trust and guarantee public access • Leadership role in Data.gov • Constantly improve process in delivery of information and public participation
  • 19. And the benefits? • Increase Agency transparency and accountability to external stakeholders • Enable citizen participation in NASA's mission • Improve internal NASA collaboration and innovation • Encourage partnerships that can create economic opportunity • Institutionalize Open Government philosophies and practices at NASA
  • 20. The ultimate rationale may be financial How are supposed to decide anything?! We have no clue what to cut!!!
  • 21. The impetus has always been there • Freedom of Information Act • Executive Order 12958 - a uniform system for classifying, safeguarding, and declassifying national security information • December 2009 Open Government Directive
  • 22. So what are businesses doing? • In Social Business Systems • In the Cloud • On Mobile • In Content • What are the use cases driving change?
  • 23. Social Business Systems • 53% of large organizations Minion527 Verified @HenchGirl289 Meet me • 61% use to increase after work at Chilis? 1 min ago collaboration between and within teams HenchGirl289 • 31% using for better sharing: @Minion527, you are my bff, but Dr. No has got me on duty again! #POW competitor updates, technical 2 secs ago solutions, etc. • Tools (mostly content): – 58% concurrent editing or wiki – 55% staff-facing blogs – 54% departmental forums or newsgroups – 42% bulletin boards – 28% activity streams AIIM Survey conducted February 2011
  • 24. Mobile Support • 92% of Fortune 1000 are testing or deploying iPads –Tim Cook, Apple 10/4 • 22% providing mobile browser access to information portals • 68% provide no browser or mobile access • Slow migration a problem for 33% of largest orgs. AIIM Survey conducted February 2011
  • 25. Cloud クラウド • Gartner: Cloud is highest CIO priority • 64% would consider using a private cloud for ECM • 30% said public cloud is possible in future • 6% currently using internal corporate cloud • Set to double, but outsourced corporate set to treble (particularly smaller orgs.) AIIM Survey conducted February 2011
  • 26. An Open Government Plan • Content as Consumable Information • Socialize Content and Information • Integration into the platforms of participation • Cloud as a platform for G2Citizen and G2Business collaboration • Mobile for direct citizen engagement • Open Source to pay for all this
  • 27. The New Scenarios Government to Business Collaboration Small & Medium Departments and Agencies Public Information Outside Access
  • 28. Content is at the Core of Government Engagement Results Participation Content is the Explanation Compliance Conversation … Execution Quality
  • 29. Content is only becoming more important…
  • 31. What Does Social Content Management Mean Practically? Target Knowledge Consumer-like Integrate to Social Worker User Experience Business Systems Manage Social-rich Publish and Monitor Integrate with Real- Content in Social Channels time Communications
  • 32. New User Experience New UI and HTML5 enhancements give a consumer-like experience to enterprise content management.
  • 33. Social Content Features • Follow influential users • Status updates – “what are you working on” • “Like” content & sort/search on popularity • Proactive & customized notifications • New activity feed & dashlets • Integration to Jive
  • 34. Social Publishing to Social Channels • Content + Status Updates • Publish to Facebook, Twitter, LinkedIn & YouTube right from Alfresco – Extendable to other channels (i.e. Slideshare) • Social becomes part of content workflow • Track publishing history
  • 35. Social Content Integrations DocLib portlet Coming soon! Low-cost, Manage & retain Technology allows Alfresco Publish and integrated DM content and preview in 3.4 Share to show- synch docs Records Mgmt handle Check-out docs up in Liferay or between Jive MS Office® workflows in to Google Docs JBoss Portal & Alfresco Integration Alfresco - then, for realtime doc with SSO publish to Drupal collaboration JSR-168 CMIS CMIS/APIs CMIS RESTful API Alfresco Platform
  • 36. This is a Cloud… 36
  • 37. A Hybrid Cloud Solution and Content “Osmosis” Synchronization In the Cloud On Premise or Private Cloud
  • 38. New Use Cases Across 100% of your Content Public Cloud On Premise
  • 39. Multi-tenancy is the secret • Deploy on public clouds • “Rent” out utilization • Share secure resources • Quiesce resources when not used • Provide a “Freemium” service Credit: ZDNet, Michael Krigsman, The Importance of multi-tenancy
  • 40. A Cloud Connected Hub for your Content
  • 41. The New Users of Content Professional Services Travelling Execs Field Employees Inspection Healthcare Secret Agents
  • 43. Cook, Dine, Snack Laptop Tablet Mobile Cook and Prepare Dine or Consume Snack on the documents Content Info
  • 44. Tablet as the New Workplace
  • 45. Alfresco’s Mobile Strategy • The right content to the right person on the right device • Devices controlled by users, content access controlled by company • Apps controlled by users and/or company, depending on security needs • Emphasize Tablet as the New Workplace PLATFORM OPEN STANDARDS A robust, secure APPS To provide app choice – content Alfresco apps WebDAV & CMIS for easy access management platform to content & + collaboration features; open + Alfresco Enterprise source apps for Alfresco Team customization
  • 46. Open Source Model is Powerful Closed Open Customer Customer Customer Media Reception Sales Code Blogger Product Developer Shipping Mgmt Customer Development Internet- Developer Mgmt Based (Bugs) Community Support QA Support Engineer Accounts Marketer Marketing Partner Tester Partner Partner Partner
  • 47. Forrester: A large US financial services company saves $450k Risk-adjusted ROI of 53% with payback in 10 months
  • 48. Citizen Developers I pledge to build cool applications in my spare time using only the Cloud and some JavaScript code!
  • 49. Content as a Service
  • 50. Open Source Records Management One-tenth the Cost • First ... – 5015.2 Certified Open Source Solution – CMIS-enabled RM Solution • Designed for ‘Ease of Use’ – Rules processing for auto-filing, metadata collection and rendition generation • Access from – Web (In RM Site or from other Share Sites) – Email – IMAP Support Supporting Governance, – CIFS – Shared Network Drive Retention, Compliance and Access
  • 51. Opportunities • Improved decision making • Open Innovation • Lower cost of acquisition • Improved service • Not a “gotcha” reason • Adjust to new budget realities
  • 52. Maidenhead, UK Global Headquarters Atlanta, US Headquarters Alfresco is the largest open source content management company in the world. 3 million+ downloads 2500+ customers from 55+ countries 250+ global channel partners 24 consecutive quarters of revenue growth founded in 2005
  • 53. Government is our largest business • 30% of Revenue and our Open Source Community • Federal, Central, State, Re gional, Local • Approximately 600 government customers • 50/50 split US and Europe • Administration, legislatio n, finance and education
  • 54. Alfresco Directions • Alfresco 4 is ready and socially connected • Alfresco Cloud opens new opportunities • Mobile and Tablet are the new workplace • Integrating content with you, your devices and your whole world to do great work is our mission

Hinweis der Redaktion

  1. For the first time, experience and expectations about computing are ubiquitous throughout our organizations. Technology touches EVERYONE in the culture, not just those entrusted to structure and run our IT systems. This creates incredible new expectations on the part of the business about what IT can and must do for the business.
  2. Occupy Wall StreetObama Yes We Can RalliesStop SOPA / PIPAEgyptian RevolutionRed Square against PutinLondon RiotsEverything is socialEverything is on-demandEverything is mobileEverything is engagingEverything is transparentEverything is fastEverything is cheapCitizens are adopting mobile and Internet technologies ands services faster than any previous generation of technologyParticipation – The Internet and social online services are empowering citizens to do amazing things!Transparency – “Clearly, the Internet is making government more accountable”Collaboration – Limited budgets are amplified through technology powered Government employees are consumers too!
  3. It goes much deeper than that
  4. Innovation is not emanating from Washington; instead, the practices of government are increasingly disconnected from technological innovation and the opportunity to realize greater citizen participation – and therefore more expert information – in governmentAt the very least, this means that government institutions are not working as well as they might, producing declining rates of trust in government. (In 2008 the approval rating of both Congress and the president declined below 30 percent) At the very worst, there is a crisis of legitimacy.One explanation for this government failure lies in the unfamiliarity with technology displayed by many policy makers, including those responsible for its regulation.
  5. According to a poll by Pew Internet & American Life (2010), 97 million American adults have used government agency Web sites. Roughly 40% of these adult Internet users have gone online for raw data about government spending and activities. In addition, these citizens’ exploit their new access to government in wide-ranging ways from finding information to further their civic, professional and personal lives, to applying for benefits, engaging public officials, and completing transactions such as e-filing taxes, thereby making daily life less complex.
  6. December 2009 Open Government DirectiveThe guidance contained in the Open Government Directive creates cultural and procedural opportunities for new initiativesPublish new high value data sets to Data.govMeet FOIA 1966Enhance processes to release high-value dataImprove access to and timeliness of NASA accountabilityImprove collecting, addressing and responding to public input about NASA’s policies and programsA set of flagship initiatives to test the ideas and concepts of Open GovernmentGenerate enhancements in NASA management, communication and governance by engaging in intneralcolaborationEvaluating how every program fits into Open Government with clear goals of between 3 months and 2 yearsExecutive Order 12958 Apr 17, 1995, provides a uniform system for classifying, safeguarding, and declassifying national security information. All classified informatino more than 25 years old deemed of historical value shall be automatically declassified withnin five years whether or not the recrods have been reviewed.We will perform random qulaity control checks on recrods to ensure compliance with Eos.Declassification is the first step toward making previously classified informaton available to the public. The process [NASA] has in place requires inter-NASA collaboration to determin what is considered classified and when something can be declassified. Declassification of governmentUpdate websitesImprove workflowProvide public with accessImprove the Declassification process to better meetEffective management of records increases transparency and opportunties for collaboration between various NASA centers, contractors, and public institutionsLeveraging existing resources to enable quicker and easier access to existing records and ensuring records mgmt processes are follwed enables the angency to encourage pubic dissemination of its dat and its capture for use by future genatationsFour directorates – space Operatiosn, Aeronatuics Research, Science and ExperlorationView iss assembly walks live. \\ongoing open government activities n- foia, Nasa Declassification and Recorrds Management Initiatives
  7. Cost savingsSuper-committee members:John Kerry (D)Max Baucus (D)John Kyl (R)Patty Murray (D)Jeb Hensarling (R)Xavier Becerra (D)Fred Upton (R)Dave Camp (R)
  8. Man with the Golden Gun
  9. Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
  10. Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
  11. Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
  12. Here is a picture of social content management in action. On the bottom are the core capabilities of the Alfresco Platform… over the past 24 months, we (and our partners) have been working on proof-of-concepts and real-world implementations of Alfresco Content Management being able to manage content and expose repository functionality INSIDE OF social business systems. For example:Liferay, Jive, Lotus QuickR, Drupal, Google Docs(INSERT YOUR OWN CUSTOMER EXAMPLES HERE – IMPROVISE A BIT, IF YOU WANT).Three main points:Social content management is real, and we are already executing on itCMIS (and open standards) are the KEY to making it happenYou can have multiple Social Business Systems – and one Alfresco underneath. You could set a workflow to kick-off in Jive, for example, that would execute to publish something in Drupal – using Alfresco workflow.But wait – there’s more…. We aren’t JUST talking about platform here. We have been working to put more Social features in our own Apps… and more are coming. See next slide…
  13. Optimized for TabletContent and Workflow-oriented appsFederated SearchFederated Workflow and ActionFederated BrowsingViewing, Commenting and AnnotationSome EditingIntegrated with key mobile appsOpen Platform and Open Source for Content Applications
  14. Discuss Alfresco momentum, growth – and how Alfresco is already larger than Jboss was when it was acquired by Red Hat, etc.