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LIB 601 Learning and Libraries
                 Fall 2012




Vision, Mission, Goals and
 Objectives for the School
  Library Media Center


  And what’s the difference?
2



What Are All These Words?

• Vision?
• Mission?
• Goals?
• Objectives?


                       Vision, Mission, Goals, Objectives
3


 Vision?

• What is a vision?
  – A vision is a clear, comprehensive
    „photograph‟ of an organization at some point
    in the future. It provides direction because it
    describes what the organization needs to be
    like, to be successful within the future.
    • Visions and Values
      http://www.changedesigns.co.za/Articles/Visions_and_values.htm



                                                 Vision, Mission, Goals, Objectives
4



Why have a vision?

•
    – . . . as Yogi Berra says, “If you don‟t know
      where you are going, you probably aren‟t
      going to get there.” Identifying where you
      want to go in relation to where you are is
      the key to identifying those areas where
      you need to improve.
      •

                                   Vision, Mission, Goals, Objectives
5




   http://www.becal.org.uk/lc/vision/vision.html#key1
• Learning Centre for values in education, SMSC & citizenship



                                                 Vision, Mission, Goals, Objectives
6



  7 Steps to produce a vision statement
1. Brainstorm key words or short statements covering
   vision, mission and values. Write each on a post it note.
2. Draw three columns on a flip chart. Label them
   Vision, Mission and Values. Review each post it note, discuss it
   and agree to place it in one of the three columns.
3. Once all the post it notes are in columns, consider the vision
   column first. Group similar words or expressions and re-title if
   necessary. Add further ideas. Now combine the short list of
   main ideas into one statement. The final wording may take
   several iterations. It is often helpful to start with a phrase such
   as „we aim to become…‟ or „our vision is to ...‟
   –   Writing a vision statement - a summary of the advice from The Total
       Quality Toolkit by J Marsh

                                                     Vision, Mission, Goals, Objectives
7



7 Steps to produce a vision statement
4.       Repeat the procedure with Post it notes in the mission
         column. Arrive at an agreed statement or list of bullet
         points.
5.       Consider the values. Remove duplication. Group post it
         notes into themes, and summarise these themes as single
         words, or short phrases. These values can be included a
         wider school values consultation.
6.       Review vision and mission together and decide on format
         of presentation. This might be one statement, or three
         paragraphs, bullet points etc.
7.       Present to other stakeholders for comment, improvement
         and eventual consensus.
     –     Writing a vision statement

                                             Vision, Mission, Goals, Objectives
8




http://www.ala.org/aasl/about/governing-docs#vision



                                                  Vision, Mission, Goals, Objectives
9


 What About Mission?
• A company’s mission can be defined as:
  – An operation intended to carry out specific program objectives
  – A higher calling or meaning, a reason for being. Often this is
    the reason the company was first created – to fill a need in the
    marketplace or society.
  – A concise statement of business strategy developed from the
    customer’s perspective and it should be aligned with the
    company‟s vision.
  – The mission should answer three key questions:
     • What is it that we do?
     • How do we do it?
     • For whom are we doing it?

         – Developing your company
           Purpose, Vision, Mission and Values
                                              Vision, Mission, Goals, Objectives
10



  Let’s Be Clear!
• Vision and Mission are
  different
   A mission statement concerns what an enterprise
    is all about.
   A vision statement is what the enterprise wants to
    become.
   Strategic planning is a systematic process whose
    purpose is to map out how the enterprise should
    get from where it is today to the future it envisions.
                               • Vision, Mission . . . What's the Difference?
                                               By James A. Woehlke, CPA
                                                    January 1999 Issue
                                               Vision, Mission, Goals, Objectives
11


 Mission according to AASL?
• Mission of the
  School Library
  Media Program
   – The mission of the library media
     program is to ensure that students and
     staff are effective users of ideas and
     information. The school library media
     specialist (SLMS) empowers students to
     be critical thinkers, enthusiastic
     readers, skillful researchers, and ethical
     users of information . . .

                                          Vision, Mission, Goals, Objectives
12


Sample Mission Statement
              http://www.jefferson.k12.ky.us/schools/elementary/
              dixie/library.html




                                            Vision, Mission, Goals, Objectives
13



A district-wide example
•
      –


    http://www.marshall.k12.ky.us/jonath/links/documents/SMDMlibrarymediaselectionpolicy2012.pdf




                                                                      Vision, Mission, Goals, Objectives
14


  Vision and Values
• Both are needed


  – In any major transformation, the two most
    important change tools an organisation can use are
    vision and values. Values provides the trust and
    appropriate behaviours needed for success. Vision
    provides the direction and inspiration. These two
    interventions provide 80% of the benefits using only
    20% of the leader's energy.
     • Visions and Values
      http://www.changedesigns.co.za/Articles/Visions_and_values.htm

                                                      Vision, Mission, Goals, Objectives
15


Values?
• What are values?
  – Values are traits or qualities that are considered
    worthwhile; they represent an individual‟s highest
    priorities and deeply held driving forces.
  – Value statements are grounded in values and define
    how people want to behave with each other in the
    organization. . . . Value statements describe actions
    that are the living enactment of the fundamental
    values held by most individuals within the
    organization.
        – Build an Organization Based on Values The Strategic Planning
          Framework for Vision, Mission, Values By Susan M.
          Heathfield, About.com Guide, p. 2.
                                                Vision, Mission, Goals, Objectives
16


 They all go together

• Vision, Philosophy and Mission
  – It is important that all the components of a long
    range plan fit visibly into a well-organized
    document that starts with the district's educational
    vision, philosophy and mission and moves logically
    into the library media program's vision, philosophy
    and mission. Then the plan progresses to goals and
    activities that are derived from that mission.
     • Long Range Planning for School Library Media Program
       http://www.dpi.state.wi.us/imt/slmplngrng.html

                                         Vision, Mission, Goals, Objectives
17



    What About Goals and Objectives?
•    Goals are an expected or desired outcome of a
     planning process. Goals are usually
     broad, general expressions of the guiding
     principles and aspirations of a community.
•    Objectives are precise targets that are
     necessary to achieve goals. Objectives are
     detailed statements of quantitatively or
     qualitatively measurable results the plan
     hopes to accomplish.
    –   What are goals and objectives?
                                         Vision, Mission, Goals, Objectives
18
Goals and Objectives in a School Library Media
Context
• Goals and Objectives:
  – Goals can be rather broad, but they should be focused as
    directly as possible on student learning outcomes in order
    to be perceived as valid by decision-makers. (For
    example: All students will be able to access, use, and
    evaluate information in any medium, and use that
    information to solve problems, communicate
    clearly, make informed decisions, and construct new
    knowledge.) Generally, goals should be few in
    number, since each of them can generate more than one
    objective; and each objective might generate more than
    one activity to accomplish it.
     • Long Range Planning for School Library Media Programs
       http://www.dpi.state.wi.us/imt/slmplngrng.html

                                                Vision, Mission, Goals, Objectives
19

Sample Goal and Objectives
•

• Goal 2: [Scroll down to Steps in Program Planning Step 4]
    – Improve the media center learning environment so that it
      is more conducive to constructive student activity by
      providing more adult supervision and assistance
    – Objectives:
       A. Develop a plan for recruiting volunteers, including
          incentives and guidelines
       B. Develop a training program for media center volunteers
       C. Implement plan and assess after one year
           –   YOU ARE THE KEY... Program Development
                                                 Vision, Mission, Goals, Objectives
20


International statements

•       IFLA/UNESCO School Library Manifesto (1999)
    •     The School Library in Teaching and Learning for All
    •     The school library provides information and ideas
          that are fundamental to functioning successfully in
          today's information and knowledge-based society.
          The school library equips students with life-long
          learning skills and develops the imagination,
          enabling them to live as responsible citizens.
         •   http://www.ifla.org/VII/s11/pubs/manifest.htm


                                                Vision, Mission, Goals, Objectives
21



IFLA Guidelines




                  Vision, Mission, Goals, Objectives
22




• IASL Policy Statement on School Libraries
   – The school library is central to the fulfillment of the
     instructional goals and objectives of the school and
     promotes this through a planned program of
     acquisition and organization of information
     technology and dissemination of materials to expand
     the learning environment of all students. A planned
     program of teaching information skills in
     partnership with classroom teachers and other
     educators is an essential part of the school library
     program.
      • http://www.iasl-online.org/about/handbook/policysl.html
                                            Vision, Mission, Goals, Objectives
23



What about Kentucky?




                       Vision, Mission, Goals, Objectives
24


Sample goals
• Characteristics of Highly
  Effective Teaching and Learning (Library)
  – A. SML creates learning environments where
    students are active participants as individuals and as
    members of collaborative groups. The librarian:
    1) provides for independent and cooperative group
    learning.
    2) encourages participation in book clubs, literature
    circles, student book blogs, and library reading
    programs (e.g. Kentucky Bluegrass Awards, Battle of
    the Books).
     •

                                        Vision, Mission, Goals, Objectives

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Vision, Mission, Goals and Objectives: What's the Difference?

  • 1. LIB 601 Learning and Libraries Fall 2012 Vision, Mission, Goals and Objectives for the School Library Media Center And what’s the difference?
  • 2. 2 What Are All These Words? • Vision? • Mission? • Goals? • Objectives? Vision, Mission, Goals, Objectives
  • 3. 3 Vision? • What is a vision? – A vision is a clear, comprehensive „photograph‟ of an organization at some point in the future. It provides direction because it describes what the organization needs to be like, to be successful within the future. • Visions and Values http://www.changedesigns.co.za/Articles/Visions_and_values.htm Vision, Mission, Goals, Objectives
  • 4. 4 Why have a vision? • – . . . as Yogi Berra says, “If you don‟t know where you are going, you probably aren‟t going to get there.” Identifying where you want to go in relation to where you are is the key to identifying those areas where you need to improve. • Vision, Mission, Goals, Objectives
  • 5. 5 http://www.becal.org.uk/lc/vision/vision.html#key1 • Learning Centre for values in education, SMSC & citizenship Vision, Mission, Goals, Objectives
  • 6. 6 7 Steps to produce a vision statement 1. Brainstorm key words or short statements covering vision, mission and values. Write each on a post it note. 2. Draw three columns on a flip chart. Label them Vision, Mission and Values. Review each post it note, discuss it and agree to place it in one of the three columns. 3. Once all the post it notes are in columns, consider the vision column first. Group similar words or expressions and re-title if necessary. Add further ideas. Now combine the short list of main ideas into one statement. The final wording may take several iterations. It is often helpful to start with a phrase such as „we aim to become…‟ or „our vision is to ...‟ – Writing a vision statement - a summary of the advice from The Total Quality Toolkit by J Marsh Vision, Mission, Goals, Objectives
  • 7. 7 7 Steps to produce a vision statement 4. Repeat the procedure with Post it notes in the mission column. Arrive at an agreed statement or list of bullet points. 5. Consider the values. Remove duplication. Group post it notes into themes, and summarise these themes as single words, or short phrases. These values can be included a wider school values consultation. 6. Review vision and mission together and decide on format of presentation. This might be one statement, or three paragraphs, bullet points etc. 7. Present to other stakeholders for comment, improvement and eventual consensus. – Writing a vision statement Vision, Mission, Goals, Objectives
  • 8. 8 http://www.ala.org/aasl/about/governing-docs#vision Vision, Mission, Goals, Objectives
  • 9. 9 What About Mission? • A company’s mission can be defined as: – An operation intended to carry out specific program objectives – A higher calling or meaning, a reason for being. Often this is the reason the company was first created – to fill a need in the marketplace or society. – A concise statement of business strategy developed from the customer’s perspective and it should be aligned with the company‟s vision. – The mission should answer three key questions: • What is it that we do? • How do we do it? • For whom are we doing it? – Developing your company Purpose, Vision, Mission and Values Vision, Mission, Goals, Objectives
  • 10. 10 Let’s Be Clear! • Vision and Mission are different  A mission statement concerns what an enterprise is all about.  A vision statement is what the enterprise wants to become.  Strategic planning is a systematic process whose purpose is to map out how the enterprise should get from where it is today to the future it envisions. • Vision, Mission . . . What's the Difference? By James A. Woehlke, CPA January 1999 Issue Vision, Mission, Goals, Objectives
  • 11. 11 Mission according to AASL? • Mission of the School Library Media Program – The mission of the library media program is to ensure that students and staff are effective users of ideas and information. The school library media specialist (SLMS) empowers students to be critical thinkers, enthusiastic readers, skillful researchers, and ethical users of information . . . Vision, Mission, Goals, Objectives
  • 12. 12 Sample Mission Statement http://www.jefferson.k12.ky.us/schools/elementary/ dixie/library.html Vision, Mission, Goals, Objectives
  • 13. 13 A district-wide example • – http://www.marshall.k12.ky.us/jonath/links/documents/SMDMlibrarymediaselectionpolicy2012.pdf Vision, Mission, Goals, Objectives
  • 14. 14 Vision and Values • Both are needed – In any major transformation, the two most important change tools an organisation can use are vision and values. Values provides the trust and appropriate behaviours needed for success. Vision provides the direction and inspiration. These two interventions provide 80% of the benefits using only 20% of the leader's energy. • Visions and Values http://www.changedesigns.co.za/Articles/Visions_and_values.htm Vision, Mission, Goals, Objectives
  • 15. 15 Values? • What are values? – Values are traits or qualities that are considered worthwhile; they represent an individual‟s highest priorities and deeply held driving forces. – Value statements are grounded in values and define how people want to behave with each other in the organization. . . . Value statements describe actions that are the living enactment of the fundamental values held by most individuals within the organization. – Build an Organization Based on Values The Strategic Planning Framework for Vision, Mission, Values By Susan M. Heathfield, About.com Guide, p. 2. Vision, Mission, Goals, Objectives
  • 16. 16 They all go together • Vision, Philosophy and Mission – It is important that all the components of a long range plan fit visibly into a well-organized document that starts with the district's educational vision, philosophy and mission and moves logically into the library media program's vision, philosophy and mission. Then the plan progresses to goals and activities that are derived from that mission. • Long Range Planning for School Library Media Program http://www.dpi.state.wi.us/imt/slmplngrng.html Vision, Mission, Goals, Objectives
  • 17. 17 What About Goals and Objectives? • Goals are an expected or desired outcome of a planning process. Goals are usually broad, general expressions of the guiding principles and aspirations of a community. • Objectives are precise targets that are necessary to achieve goals. Objectives are detailed statements of quantitatively or qualitatively measurable results the plan hopes to accomplish. – What are goals and objectives? Vision, Mission, Goals, Objectives
  • 18. 18 Goals and Objectives in a School Library Media Context • Goals and Objectives: – Goals can be rather broad, but they should be focused as directly as possible on student learning outcomes in order to be perceived as valid by decision-makers. (For example: All students will be able to access, use, and evaluate information in any medium, and use that information to solve problems, communicate clearly, make informed decisions, and construct new knowledge.) Generally, goals should be few in number, since each of them can generate more than one objective; and each objective might generate more than one activity to accomplish it. • Long Range Planning for School Library Media Programs http://www.dpi.state.wi.us/imt/slmplngrng.html Vision, Mission, Goals, Objectives
  • 19. 19 Sample Goal and Objectives • • Goal 2: [Scroll down to Steps in Program Planning Step 4] – Improve the media center learning environment so that it is more conducive to constructive student activity by providing more adult supervision and assistance – Objectives: A. Develop a plan for recruiting volunteers, including incentives and guidelines B. Develop a training program for media center volunteers C. Implement plan and assess after one year – YOU ARE THE KEY... Program Development Vision, Mission, Goals, Objectives
  • 20. 20 International statements • IFLA/UNESCO School Library Manifesto (1999) • The School Library in Teaching and Learning for All • The school library provides information and ideas that are fundamental to functioning successfully in today's information and knowledge-based society. The school library equips students with life-long learning skills and develops the imagination, enabling them to live as responsible citizens. • http://www.ifla.org/VII/s11/pubs/manifest.htm Vision, Mission, Goals, Objectives
  • 21. 21 IFLA Guidelines Vision, Mission, Goals, Objectives
  • 22. 22 • IASL Policy Statement on School Libraries – The school library is central to the fulfillment of the instructional goals and objectives of the school and promotes this through a planned program of acquisition and organization of information technology and dissemination of materials to expand the learning environment of all students. A planned program of teaching information skills in partnership with classroom teachers and other educators is an essential part of the school library program. • http://www.iasl-online.org/about/handbook/policysl.html Vision, Mission, Goals, Objectives
  • 23. 23 What about Kentucky? Vision, Mission, Goals, Objectives
  • 24. 24 Sample goals • Characteristics of Highly Effective Teaching and Learning (Library) – A. SML creates learning environments where students are active participants as individuals and as members of collaborative groups. The librarian: 1) provides for independent and cooperative group learning. 2) encourages participation in book clubs, literature circles, student book blogs, and library reading programs (e.g. Kentucky Bluegrass Awards, Battle of the Books). • Vision, Mission, Goals, Objectives