What is social media for sales? How can social media be used as a sales tool? What are some best practices for using social media for sales and communications? These are just some of the questions that are answered in this presentation. This was presented by Joe Stabb of ABC Creative Group.
3. What is Social Networking?
• a new term for Prospecting
Thursday, September 3, 2009
4. What is Social Networking?
• a new term for Prospecting
• - But!! It’s a modern method
of doing the single most
important form of prospecting:
Relationship Management
Thursday, September 3, 2009
8. Simply....
• It’s creating and maintaining
relationships with your sphere of
influence using web 2.0 and wireless
technologies...
Thursday, September 3, 2009
9. Simply....
• It’s creating and maintaining
relationships with your sphere of
influence using web 2.0 and wireless
technologies...
• ...instead of advertising
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43. • Effective, Active Targeted Prospecting
• A Modern CRM Platform
Thursday, September 3, 2009
44. • Effective, Active Targeted Prospecting
• A Modern CRM Platform
• The consumer is easier to reach this way
(or harder to reach other ways)
Thursday, September 3, 2009
45. • Effective, Active Targeted Prospecting
• A Modern CRM Platform
• The consumer is easier to reach this way
(or harder to reach other ways)
Plus: It’s Fun!
Thursday, September 3, 2009
46. Top Reasons to Use
Social Media for Sales
Thursday, September 3, 2009
47. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
Thursday, September 3, 2009
48. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
Thursday, September 3, 2009
49. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
Thursday, September 3, 2009
50. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
Thursday, September 3, 2009
51. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
• Joining “relevant” dialogues can drive
traffic and prospects to your website/
resources.
Thursday, September 3, 2009
52. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
• Joining “relevant” dialogues can drive
traffic and prospects to your website/
resources.
• Useful for feedback, testing, events, offers.
Thursday, September 3, 2009
53. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
• Joining “relevant” dialogues can drive
traffic and prospects to your website/
resources.
• Useful for feedback, testing, events, offers.
• Can be seen as expert in your category.
Thursday, September 3, 2009
54. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
• Joining “relevant” dialogues can drive
traffic and prospects to your website/
resources.
• Useful for feedback, testing, events, offers.
• Can be seen as expert in your category.
• Your competition is probably using it.
Thursday, September 3, 2009
55. Top Reasons to Use
Social Media for Sales
• Join in/monitor the dialogue on your biz/
you.
• Social media usage is eroding traditional
media.
• Leverage low $$ costs but watch “time
cost”.
• “Viral” word of mouth - big impact –
good & bad.
• Joining “relevant” dialogues can drive
traffic and prospects to your website/
resources.
• Useful for feedback, testing, events, offers.
• Can be seen as expert in your category.
• Your competition is probably using it.
Thursday, September 3, 2009
71. Some things to do...
• Focus agents on relationships, not
advertising
Thursday, September 3, 2009
72. Some things to do...
• Focus agents on relationships, not
advertising
• Provide / Guide toward your existing
content
Thursday, September 3, 2009
73. Some things to do...
• Focus agents on relationships, not
advertising
• Provide / Guide toward your existing
content
• Company / Brand Facebook Page
Thursday, September 3, 2009
74. Some things to do...
• Focus agents on relationships, not
advertising
• Provide / Guide toward your existing
content
• Company / Brand Facebook Page
• Company / Brand Website
Thursday, September 3, 2009
75. Some things to do...
• Focus agents on relationships, not
advertising
• Provide / Guide toward your existing
content
• Company / Brand Facebook Page
• Company / Brand Website
• Other Industry Resources
Thursday, September 3, 2009
77. Get Managers Involved
• Interacting with agents on
their pages
Thursday, September 3, 2009
78. Get Managers Involved
• Interacting with agents on
their pages
• Attracting new agent
“friends”
Thursday, September 3, 2009
79. Get Managers Involved
• Interacting with agents on
their pages
• Attracting new agent
“friends”
• Monitoring comments on
company page and agent
pages, to keep an eye out
for customer feedback,
complaints, ideas,
testimonials, etc.
Thursday, September 3, 2009
80. Get Managers Involved
• Interacting with agents on
their pages
• Attracting new agent
“friends”
• Monitoring comments on
company page and agent
pages, to keep an eye out
for customer feedback,
complaints, ideas,
testimonials, etc.
Thursday, September 3, 2009
82. Some things not to do...
• Do not blast your inventory
Thursday, September 3, 2009
83. Some things not to do...
• Do not blast your inventory
• Do not engage in “heated” online back and
forth (pick up the phone)
Thursday, September 3, 2009
85. Social Media Tips
• Understand what SM is good at.
Thursday, September 3, 2009
86. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
Thursday, September 3, 2009
87. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
Thursday, September 3, 2009
88. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
Thursday, September 3, 2009
89. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
Thursday, September 3, 2009
90. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
• Use “feeder” apps to update multiple sites.
Thursday, September 3, 2009
91. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
• Use “feeder” apps to update multiple sites.
• Desired audience not on SM? Focus elsewhere.
Thursday, September 3, 2009
92. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
• Use “feeder” apps to update multiple sites.
• Desired audience not on SM? Focus elsewhere.
• Watch for “spam” followers.
Thursday, September 3, 2009
93. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
• Use “feeder” apps to update multiple sites.
• Desired audience not on SM? Focus elsewhere.
• Watch for “spam” followers.
• Used right – Low-cost PR & Sales tactic
Thursday, September 3, 2009
94. Social Media Tips
• Understand what SM is good at.
• Test apps that fit best with your goals.
• Join right dialogues to find & engage prospects.
• Maintain a regular presence.
• Follow “SM conventions” on tone, practices.
• Use “feeder” apps to update multiple sites.
• Desired audience not on SM? Focus elsewhere.
• Watch for “spam” followers.
• Used right – Low-cost PR & Sales tactic
• Used wrong – Time waster or missed opportunity
Thursday, September 3, 2009
97. Connect with Me
• ABC Creative Group • Connect with Joe Stabb
www.abccreativegroup.com
• http://www.linkedin.com/in/
• The Idea Drawer joestabb
www.theideadrawer.com
• joe@abccreativegroup.com
• ABC on Facebook
• P: 315-471-1002
http://www.facebook.com/
pages/Syracuse-NY/ABC-
Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/
abccreative
Thursday, September 3, 2009