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Public Relations 2.0 Reaching Your Buyers Directly
Public Relations 1.0 `
Journalists
are the middleman
PR 2.0
eliminates  the middleman
Publishing on  the web is  easy
Getting traffic is even more  easy
but  Traffic != Buyers
You need great content...
to 'feed' your target audience..
and turn surfers into buyers.
Questions to ask yourself
Who  are my readers?
Where  might I reach them?
Why  would they listen to me?
Guidelines
Have a  story  to tell.
Make sure it's  authentic .
Use  persona's   to improve it.
Reach out  and tell your story.
Then  learn  from the feedback .
Show them  you're learning.
And  join the conversation .
 

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Public Relations 2.0