The document summarizes key themes from the SXSW conference around emerging technologies like artificial intelligence, virtual reality, the Internet of Things, and their impact. It discusses how these technologies are driving changes that are already happening, including how we are all publishers now in the digital age and must adapt our content and leadership. New skills and organizational structures will be needed to collaborate at scale and work with machines. The future will involve humans and robots working together to solve problems.

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Technology, AI and why we need to
embrace a future that is already here
Key themes from SXSW
Jodie Collins
RE/digital

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20 years working in digital across creative, media and publishing

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What do we need to know about what’s already here?
What do we need to know about what’s coming next?
Where do they meet?
Image Source: Business Insider

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Image: Jodie Collins
Image: Jodie Collins
Image: Jodie Collins

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Image: Jodie Collins
Image: Jodie Collins

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§ Content developed for
each platform
§ Authentic voice
§ Influencers
§ Live streaming
§ Innovation halos
§ Collaboration at scale
§ Designing with the
anticipation of change
§ Disruption is critical
§ Shifting focus from
America to Asia
Technology driven change is
now getting real
We’re all publishers now
Management and
leadership for a new world
§ Artificial intelligence &
machine learning
§ Virtual Reality
§ Internet of Things
§ Connected cities
§ Data Equation

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TECHNOLOGY DRIVEN CHANGE IS
NOW GETTING REAL

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§ Artificial intelligence &
machine learning
§ Virtual Reality
§ Internet of Things
§ Connected cities
§ Data Equation
§ Content developed for
each platform
§ Authentic voice
§ Influencers
§ Live streaming
§ Innovation halos
§ Collaboration at scale
§ Designing with the
anticipation of change
§ Disruption is critical
§ Shifting focus from
America to Asia
Technology driven change is
now getting real
We’re all publishers now
Management and
leadership for a new world

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AI
VR
Image Source: Machine2Machine Magazine
Image Source: Youtube

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Image: Damien Ferrar

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What does the future look like?
Humans and robots working together
• “IQ as a service ie
electricity"
• New teams where humans
and AI work together
• Will require new
organisational structures and
management skills
• Jobs for humans will change
to focus on creativity,
innovation, relationships and
experiences

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World’s first robot creative director and business director
Image Source: Campaign Brief Asia
Image: DeepKnowledgeVentures.com

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Machine Learning
Image: Jodie Collins

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Five core principles to how machines learn
• Fill in gaps in existing knowledge
• Emulate the brain
• Simulate Evolution
• Systematically reduce uncertainty
• Notice similarities between old and
new
Next is creating a
“universal
algorithm”, the one
single method that
can allow machines
to universally solve
every problem we
have

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Next 10,000 startups =
take x, add AI
Kevin Kelly, Wired magazine founder

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• Customer service gets an
overhaul with chat bots
• The key is in building a
seamless solution
• Potentially work with
messenger app partners

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VR is the next big thing
Image: Jodie Collins
Image: Jodie Collins

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Yes it does feel a bit foolish. And way too real if you’re
not a fan of heights (like me)
Image: Jodie Collins
Image: Jodie Collins

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The ultra low-fi version
Google Cardboard.
Simply download the
app and slot your
smartphone into the
cardboard.
Image Source: SlashGear

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Oculus Rift and
HTC Vive
High end VR options
• Fully immersive
experience
• Incredibly life-like
experience (therefore
not great for some
games!)
• Usage: think anything
you’d want to be able
to teleport or time
travel for!
Image Source: Oculus Rift

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Image: Jodie Collins

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Image Source: Annie Leibovitz from Vanity Fair Oct 2015

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What’s really exciting about it?
VR is not just for gamers
VR will be the most social of social media
It will be about sharing experiences
The value of the experience will be highlighted by the social
connections and building of the network
Incredible opportunities for learning and developing new skills
Think: teleportation or time travel
Effective multi-market teams

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Everything will be connected… and creating data
Internet of Things
(IoT)
Connected cities
Personal Data +
Big Data
Connected devices
now here
Wi-fi everywhere
Consumers’
perceptions of a fair
exchange

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IoT adoption focusing on the home
Image: Jodie Collins
Image: Jodie Collins

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LG home chat
https://www.youtube.com/watch?v=PplAymrv0hA

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#linkNYC is the connected city of the future, already here
Image Source: VentureBeat
Image Source: Wikipedia

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All of these connected devices are generating huge amounts of
data… and personal data
What do consumers think about all of this?
• The value exchange is key
• Consumers giving up personal data in exchange for free
services
• Younger demographics used to it/more open to it
• At the same time there is a rise in ad-blockers
• The cookie is becoming less relevant on mobile devices… and
so everyone is looking for single sign in across devices

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WE’RE ALL PUBLISHERS NOW

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§ Content developed for
each platform
§ Authentic voice
§ Influencers
§ Live streaming
§ Innovation halos
§ Collaboration at scale
§ Designing with the
anticipation of change
§ Disruption is critical
§ Shifting focus from
America to Asia
Technology driven change is
now getting real
We’re all publishers now
Management and
leadership for a new world
§ Artificial intelligence &
machine learning
§ Virtual Reality
§ Internet of Things
§ Connected cities
§ Data Equation

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We are all publishers and need to think
about how and where our brands are
sharing content

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“Content is king, platform is queen. The content is
equal in value to the platform.
Lean in to deeper relationships with platforms like
Facebook and Google.”
Jed Hartman, WSJ
“You have to have a brand that’s sticky enough to
reach audiences wherever they are”
Lindsay Nelson, Vox
Q: Biggest challenge for the industry?
A: How to tell stories across a fragmented ecosystem and help
brands market across so many channels

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More sophisticated consumer tastes across the more fragmented ecosystem
= content to be developed for each different platform
One size does not fit all

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Authenticity of voice is key in a
future driven by technology
Consumers are looking for that human connection
so they want to hear a "voice"
Voice driven entities are what are doing well, rather
than just the facts
Having point of view and perspective is key to
creating engagement with consumers

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Anthony Bourdain
Parts Unknown, CNN
• Constantly trying new
production techniques,
technologies
• Human storytelling
• Don’t think about what
the audience wants as
they don’t necessarily
know – create what you
think they want
Image Source: St.Louis Post Dispatch

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• Influencers continue to become more
powerful
• They help to curate and guide in a
seemingly unbiased way in an
incredibly fragmented world
Image Source: RewardStyle

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Live Streaming requires new ways of operating and a
willingness to be open and low-fi
Image Source: Facebook Newsroom

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GE Droneweek + Periscope
http://digiday.com/brands/get-drones-eye-view-ge-facilities-periscope/

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Overview
• Recruited two key influencers with
established social network and
asked the community to guide on
where to go and what to do
The Learnings:
• Platform should ehance the
concept
• Plan what you can! There is no re-
shooting
• Don’t think about what the
audience wants as they don’t
necessarily know – create what
you think they want
• Let go of the reins
BMW X1 Launch on
Periscope

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What works in Live Streaming?
• Experimentation is key – just get on and start trying things
• Think about the story and how to tie it into your overall editorial
calendar
• Choose the influencers and talent wisely
• Use Live Streaming to launch new features and offers
• Bring the legal team on the journey with you!
• Once you’ve built the audience, you need to keep them coming
back with fresh content

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Management and leadership for a new
world

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§ Artificial intelligence &
machine learning
§ Virtual Reality
§ Internet of Things
§ Connected cities
§ Data Equation
§ Content developed for
each platform
§ Authentic voice
§ Influencers
§ Live streaming
§ Innovation halos
§ Collaboration at scale
§ Designing with the
anticipation of change
§ Disruption is critical
§ Shifting focus from
America to Asia
Technology driven change is
now getting real
We’re all publishers now
Management and
leadership for a new world

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What is the Hyperloop?
“A capsule full of people in a low pressure tube elevated on pylons that
goes really fast from point A to point B”
Image Source: HTT/JumpstartFund/Omegabyte

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Two EXTRA interesting parts to the Hyperloop story
Innovation’s halo effect
Collaboration across borders, built
on passion
A whole field of innovation in products
and services around the main Hyperloop
- Transport to and from the Hyperloop
- Augmented reality
- Pylon creation - even looking at how
the pylons create water
- New ways to create energy
“Crowd-powered incubator”
Pulling together passionate teams from
across the global – cultural/religious
differences do not matter
They have a shared goal
They’re small working teams focused on
particular tasks
New project management approaches

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Designing for the anticipation of change
In future we will need to design with "liquid expectations" in
mind
Will need to design many experiences for each consumer - as
each experience will need to be tailored to that customer
Requires an incredibly deep understanding of your customer and
their daily moments

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https://www.youtube.com/watch?v=Ey1bSziubdg

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“The greatest products
of the next twenty years
have not been invented yet.”
Kevin Kelly, Wired magazine founder

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Interesting to see that America is thinking about America…
there is a huge opportunity in Asia to lead innovation

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We must keep moving forward.

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“We have to believe in the
impossible more than the possible
We are at the birth of a new
beginning.”
Kevin Kelly, Wired magazine founder

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Thank you.
Please contact me if you have
any questions:
Jodie Collins
RE/digital
Email: jodie.collins@re.digital
Phone: +65 9017 4581