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Bring sales intelligence in your leadsto better turn them into deals,[object Object],1,[object Object]
Introduction,[object Object],B2B Lead Generation Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],2,[object Object]
For sales and marketing directors, strugglingwith the everdecliningeffectiveness of theirprospecting efforts, the use of Link4LEAD enablesthem to increase the lead to opportunity conversion rate by an order of magnitude. ,[object Object],Instead of whatAlec Baldwinisexhibiting in  Glengarry Glen Ross, weprovideourcustomerswith the ability to generateleadstriggering smart conversations where prospects are prompted to unveiltheircritical business issues. And as everyoneknows, a customeracknowledging a business goal or pain is a stepping stone towards lucrative sales.,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],3,[object Object]
* Typical conversion rate on a cold call,[object Object],4,[object Object],A databasewith 250 contacts willrequire on average 1.000 calls to get 100… conversations. These conversations willgenerate on average 5 opportunitiesthereofonly 1 will close.,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],0.1%*,[object Object]
Most LeadsLead To… Nowhere!,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],According to sales directorswithhightechnologycompanies, 90% of leadsgenerated by marketing don’tbearany sales potential*.,[object Object],* Source: surveysponsored by Link4LEAD - 2010,[object Object],5,[object Object]
Leads Are Not ‘‘Conversation-Ready’’,[object Object],Once transfered to sales or telemarketing, leads happen to carry verylittlewhenitcomes to facilitating a business conversation.,[object Object],6,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object]
The WarBetween Sales And MarketingIs Not Close To End,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],Eventhoughtheycontribute to the verysame value chain, itisratheruncommon to see sales and marketing sharesimilar goals in terms of generating new opportunities. ,[object Object],7,[object Object]
B2B LeadGeneration Is Broken,[object Object],8,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object]
DefiningWhat A Lead Is,[object Object],Neither a business card, nor a project. First and foremost, a leadis a business situation matchingspecificcriteria. A leadentails (a) a targeted business function or job title, prompted to have (b) a business conversation (c) about a topicwhere the use of yourofferingislikely to provide value.  ,[object Object],For eachleadyougenerate via Link4LEAD, the individualacknowledgesimplicitly one or many areas of improvementwhereyou have a say.,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],9,[object Object]
Generatingconversation-readyLeads,[object Object],Whenyouget in touchwith a leadgeneratedwith Link4LEAD, the factthat the person has implicitlyacknowledged room for improvementenablesyou to initiate a true business conversation. More. This conversation isnaturallybiasedtowardsyourownoffering. ,[object Object],10,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object]
Turningleadsintoopportunities,[object Object],Introduction,[object Object],B2B LeadGeneration Is Broken,[object Object],WhatCapabilities Can Be Envisioned?,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],During the conversation withyour prospective customer, itbecomesrathereasy to gether/himacknowledge and confirm a goal or a critical business isssue. Once you have that goal or pain on the table, youcancelebrate the factthatyou have added a new opportunity in your pipeline. ,[object Object],Indeed, you know you have a new opportunity in your pipeline when a targeted job titleshareswithyou a goal or a critical business issue in line with a potential use of youroffering. ,[object Object],11,[object Object]
Introduction,[object Object],B2B LeadGenerationisBroken,[object Object],WhatCapabilities Can Be Envisioned,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],12,[object Object]
Pay per Use,[object Object],Introduction,[object Object],B2B LeadGenerationisBroken,[object Object],WhatCapabilities Can Be Envisioned,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],We design your SAI. We train youatusingit. You use it. No limit. You just have to pay a yearlysubscriptionfee.,[object Object],Campaigns design and execution, on one hand, and lead management, on the other hand, are underyour sole responsibility.,[object Object],13,[object Object]
Pay per Lead,[object Object],Introduction,[object Object],B2B LeadGenerationisBroken,[object Object],WhatCapabilities Can Be Envisioned,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],We design your SAI, but this time, wealsorunyourcampaigns. ,[object Object],We come to an agreement as to the number of leads to beshipped to yourinside sales organization. Weanalyze and validateyourlead management process.,[object Object],You pay on a per generatedlead basis. This price tag depends on the threefollowingfactors: your business environment, yourtargetedfunction, and the volume that has to begenerated.  ,[object Object],14,[object Object]
Pay per Opportunity,[object Object],Introduction,[object Object],B2B LeadGenerationisBroken,[object Object],WhatCapabilities Can Be Envisioned,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object],We design your SAI, runyourcampaigns, and facilitate the initial conversation withyour prospects. This time, wedeliveractualopportunitiesdirectlytoyour sales people. Weagree on a number of opportunities to begenerated, and youpay on a per opportunity basis. ,[object Object],This price tag depends on the threefollowingfactors: your business environment, yourtargetedfunction, and the volume that has to begenerated. ,[object Object],15,[object Object]
Customer List,[object Object],16,[object Object],Introduction,[object Object],B2B LeadGenerationisBroken,[object Object],WhatCapabilities Can Be Envisioned,[object Object],Our Approach,[object Object],Business Model,[object Object],Success Stories,[object Object],Summary,[object Object]
10x effectivenesswith regard to traditionalprospecting techniques (cold calling, email blasts…),[object Object],[object Object]

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