SlideShare a Scribd company logo
1 of 52
Welcome	
  UXHK	
  2015!!	
  
	
  
Crea4vity,	
  
Imagina4on	
  &	
  
Innova4on	
  
1	
  
A Workshop
on Design Thinking
for Designers
about Designers
“Man	
  in	
  the	
  Mirror”	
  
mus ic
rtlove
learning
creativity
empath
human-centered
qualitative
Consultant,	
  	
  
Digital	
  Strategy	
  &	
  Experience	
  Design	
  
Slalom	
  
100	
  Pearl	
  Street	
  	
  
15th	
  Floor	
  
HarBord,	
  ConnecDcut	
  	
  06103	
  	
  US	
  
personas
scenarios
practice
usabilityhuman factors
rich pictures
design-thinking
multidisciplinary
ethics
plain language
taxonomy
collaboration
knowledgefindability
methods
collective intelligence
process
behavior
culture
2	
  
story-telling
research
change
exploration
ambiguity
2	
  
curiosity
neuroscience
innovation
seek
jennifer.fabrizi@slalom.com
www.linkedin.com/in/jenniferfabrizi
www.twitter.com/jenniferfabrizi
find
ask
open
receive
reach
intuition
perception
emotion
flow
3	
  
4	
  
Agenda	
  
	
  
•  INTRODUCTIONS	
  
•  CREATIVITY	
  &	
  THE	
  HERO’S	
  JOURNEY	
  
•  Working	
  in	
  the	
  Ordinary	
  World	
  
•  Exploring	
  the	
  Special	
  World	
  
•  TIME	
  FOR	
  A	
  LITTLE	
  BRAIN	
  SCIENCE:	
  tying	
  things	
  together	
  
•  CLOSING,	
  WRAP	
  UP,	
  NAPS?,	
  QUESTIONS	
  AND	
  ANSWERS
5	
  
Agenda	
  
	
  
•  INTRODUCTIONS	
  
•  CREATIVITY	
  &	
  THE	
  HERO’S	
  JOURNEY	
  
•  Working	
  in	
  the	
  Ordinary	
  World	
  
•  Exploring	
  the	
  Special	
  World	
  
•  TIME	
  FOR	
  A	
  LITTLE	
  BRAIN	
  SCIENCE:	
  tying	
  things	
  together	
  
•  CLOSING,	
  WRAP	
  UP,	
  NAPS?,	
  QUESTIONS	
  AND	
  ANSWERS
6	
  
hp://ed.ted.com/lessons/what-­‐makes-­‐a-­‐hero-­‐mahew-­‐winkler	
  	
  
Creativity & THE HERO’S JOURNEY
The Ordinary World
7	
  
hp://johnnyholland.org/2010/04/planning-­‐your-­‐ux-­‐strategy/	
  
	
  
8	
  
The Six Core Disciplines of User Experience
User
Research
Content
Strategy
Information
Architecture
Interaction
Design
Visual
Design
Usability
Evaluation
10	
  
feasibility	
  
planning	
  
business	
  requirements	
  
solu4ons	
  architecture	
  
technical	
  design	
  
development	
  
tes4ng	
  
stakeholder	
  research	
  
user	
  research;	
  personas	
  
scenarios	
  &	
  concept	
  designs	
  
ux	
  architecture	
  
ui	
  design	
  layout	
  &	
  
specificaDons	
  
ui	
  implementaDon	
  
waterfall	
   ux	
  integraDon	
  with	
  waterfall	
  
implementa4on	
  
validaDon	
  
	
  
	
  
validaDon	
  
	
  
	
  
verificaDon 	
   	
  	
  
	
  
	
  
verificaDon	
  
	
  
	
  
verificaDon	
  
	
  
	
  
unit	
  test	
  
	
  
	
  
systems	
  test	
  
	
  
	
  
integraDon	
  tesDng	
  
validaDon	
  
	
  
	
  
validaDon	
  
	
  
	
  
validaDon 	
   	
  	
  
	
  
	
  
formaDve	
  
	
  
	
  
formaDve	
  
	
  
	
  
summaDve	
  
	
  
	
  
systems	
  test	
  
	
  
	
  
integraDon	
  tesDng	
  
11	
  
12	
  
	
  
Four	
  Voices	
  
1.  Think	
  of	
  an	
  experience	
  at	
  work	
  that	
  was	
  a	
  barrier	
  to	
  
your	
  creaDvity	
  or	
  success.	
  	
  
	
  
Pretend	
  you	
  will	
  tell	
  this	
  experience	
  to	
  4	
  different	
  real	
  
people	
  you	
  know.	
  
	
  
2.  Write	
  an	
  email	
  or	
  leer	
  to	
  the	
  person	
  in	
  your	
  life	
  who	
  
knows	
  the	
  most	
  about	
  the	
  situaDon.	
  This	
  could	
  be	
  a	
  
trusted	
  UX	
  team	
  member	
  or	
  someone	
  you’re	
  working	
  
with	
  on	
  a	
  project.	
  
	
  	
  
ConDnue	
  with	
  3	
  remaining	
  recipients.	
  For	
  example:	
  
write	
  to	
  your	
  boss,	
  your	
  best	
  friend,	
  your	
  mom.	
  	
  
	
  
3.  Take	
  a	
  moment	
  to	
  reflect	
  &	
  write	
  notes	
  on	
  elements	
  of	
  
your	
  story	
  that	
  changed	
  or	
  stayed	
  the	
  same	
  based	
  on	
  
the	
  recipient.	
  Consider	
  what	
  worked	
  or	
  didn’t	
  work	
  for	
  
the	
  people	
  you	
  would	
  cral	
  this	
  message	
  for.	
  	
  
	
  
	
  
	
  
L.	
  Renery	
  Handalian,	
  hp://lrhand.me/2012/07/17/4-­‐voices/	
  	
  
Ac4vity:	
  
Empathy	
  for	
  US,	
  
Part	
  1	
  	
  
13	
  
“User	
  Research”	
  
Pair	
  up	
  with	
  someone	
  close	
  to	
  you.	
  Take	
  turns	
  playing	
  the	
  
role	
  of	
  interviewer	
  and	
  interviewee	
  as	
  if	
  you’re	
  doing	
  user	
  
research.	
  Ask	
  quesDons	
  about	
  their	
  story:	
  why	
  they	
  picked	
  
it,	
  how	
  the	
  stories	
  were	
  different	
  depending	
  on	
  whom	
  
they	
  were	
  wriDng	
  to,	
  and	
  why,	
  etc.	
  
	
  	
  
When	
  you	
  take	
  notes,	
  categorize	
  them	
  as	
  what	
  the	
  
interviewee	
  is	
  	
  
•  THINKING	
  &	
  FEELING	
  
•  SAYING	
  &	
  DOING	
  
•  HEARING	
  
•  SEEING	
  
	
  
	
  
	
  
Ac4vity:	
  
Empathy	
  for	
  US,	
  
Part	
  2	
  	
  
14	
  
Empathy	
  Mapping	
  
	
  
1.  Regroup	
  with	
  your	
  table	
  to	
  create	
  a	
  “persona	
  canvas”	
  
or	
  “empathy	
  map.”	
  
	
  
2.  Group	
  discussion	
  
Ac4vity:	
  
Empathy	
  for	
  US,	
  
Part	
  3	
  	
  
Think	
  &	
  Feel	
  
Do	
  &	
  Say	
  
See	
  Hear	
   C	
  
15	
  
The Special World
16	
  
What tools will we need in this
world?
What is different about this
world?	
  
17	
  
18	
  
Ac4vity:	
  
SHOSHIN	
  
Developing	
  the	
  	
  
Beginner’s	
  Mind	
  
	
  
	
  
1.  Look	
  at	
  this	
  photo.	
  Ask	
  yourself	
  what	
  stands	
  out;	
  what	
  is	
  
happening	
  in	
  the	
  photo.	
  Write	
  down	
  your	
  thoughts.	
  	
  
2.  Divide	
  into	
  pairs	
  and	
  discuss	
  your	
  lists.	
  Ask	
  each	
  other	
  
what	
  past	
  experiences	
  led	
  to	
  this	
  explanaDon	
  and	
  what	
  
assumpDons	
  each	
  other	
  made	
  in	
  making	
  the	
  list.	
  (5	
  WHYs)	
  
3.  Use	
  Opposite	
  Logic	
  to	
  challenge	
  the	
  assumpDon	
  the	
  other	
  
person	
  has	
  made.	
  	
  
4.  Ask	
  how	
  the	
  interpretaDon	
  would	
  change	
  if	
  a	
  new	
  piece	
  of	
  
informaDon	
  were	
  introduced.	
  	
  
5.  Regroup	
  with	
  your	
  table	
  and	
  discuss	
  what	
  you’ve	
  learned	
  
from	
  this	
  exercise.	
  Consider	
  what	
  quesDons	
  you	
  would	
  
ask	
  if	
  you	
  knew	
  nothing	
  about	
  the	
  context	
  or	
  acDvity	
  
shown	
  in	
  the	
  photo.	
  
Try	
  to	
  go	
  into	
  user	
  research	
  with	
  a	
  Beginner’s	
  Mind.	
  Think	
  about	
  how	
  you	
  might	
  prepare	
  
differently	
  to	
  minimize	
  any	
  predetermined	
  ideas	
  or	
  mindsets.	
  	
  
	
  
Tip:	
  For	
  user	
  research,	
  try	
  asking	
  people	
  quesDons	
  that	
  you	
  think	
  you	
  might	
  already	
  know	
  
the	
  answers	
  to.	
  People	
  might	
  answer	
  the	
  quesDons	
  differently	
  than	
  you	
  expect,	
  
leading	
  you	
  to	
  uncover	
  insights	
  you	
  might	
  not	
  otherwise	
  noDce.	
  	
  
	
  
	
  
“In	
  the	
  beginner’s	
  
mind	
  there	
  are	
  
many	
  possibili5es,	
  
in	
  the	
  expert’s	
  
mind	
  there	
  are	
  
few.”	
  	
  
–	
  Shunryu	
  Suzuki	
  
	
  
19	
  
The Myths of Innovation
	
  
The	
  myth…	
  
	
  
1.  of	
  epiphany.	
  
2.  that	
  we	
  know	
  history.	
  
3.  of	
  a	
  method.	
  
4.  that	
  we	
  love	
  new	
  ideas.	
  
5.  of	
  the	
  lone	
  inventor.	
  
6.  that	
  good	
  ideas	
  are	
  rare.	
  
7.  your	
  boss	
  knows	
  more	
  than	
  you	
  
8.  that	
  the	
  best	
  idea	
  wins	
  
9.  that	
  problems	
  are	
  less	
  interesDng	
  than	
  soluDons.	
  
10. that	
  innovaDon	
  is	
  always	
  good.	
  
	
  
These	
  are	
  myths	
  are	
  our	
  mindsets	
  or	
  assumpDons	
  about	
  innovaDon	
  
that	
  we	
  need	
  to	
  change.	
  Start	
  with	
  the	
  Beginner’s	
  Mind	
  to	
  consider	
  
the	
  ingredients	
  needed	
  for	
  innovaDon.	
  
	
  
From	
  Sco	
  Berkun’s	
  book,	
  “The	
  Myths	
  of	
  InnovaDon	
  
Transforming	
  People:	
  CollaboraDve	
  
InnovaDon	
  
20	
  
Autonomy	
  
Some	
  ingredients	
  for	
  Crea4vity	
  &	
  Innova4on	
  
How	
  to	
  simplify	
  further?	
  
21	
  
SO… before & during thinking
about…
What we do,
Who does it,
When we do it,
How we do it…
Can we ask ourselves…
“How does it FEEL?”
Fabrizi,	
  2013	
  
I	
  have	
  to	
  
pracDce!	
  
I	
  have	
  to	
  
pracDce!	
  
I	
  have	
  to	
  
pracDce!	
  
I	
  have	
  to	
  
pracDce!	
  
I	
  have	
  to	
  
pracDce!	
  
I	
  have	
  to	
  
pracDce!	
  
Fabrizi,	
  2013	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Fabrizi,	
  2013	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
Common	
  Goal	
  but	
  sDll	
  
focused	
  on	
  MY	
  
performance	
  
“Creativity is not a talent. It is a way of
operating.” – John Cleese
Space	
  	
  physical	
  and	
  mental;	
  Space	
  to	
  be	
  undisturbed,	
  to	
  reflect	
  
	
  
Time	
  	
  	
  for	
  play	
  to	
  take	
  place	
  in	
  space;	
  Time	
  to	
  be	
  playful.	
  To	
  have	
  fun.	
  To	
  be	
  child-­‐like.	
  	
  
	
  
Time	
  	
  	
  persisDng	
  in	
  uncertainty;	
  Time	
  to	
  be	
  ok	
  with	
  not	
  knowing	
  the	
  outcome.	
  	
  
	
  
Confidence	
  	
  to	
  be	
  truly	
  serendipitous;	
  No	
  fear	
  of	
  being	
  wrong	
  or	
  at	
  least	
  the	
  ability	
  to	
  
set	
  it	
  aside.	
  Environment	
  that	
  includes	
  retribuDon	
  and/or	
  rewards	
  perfecDon	
  over	
  learning	
  is	
  
anDtheDcal	
  to	
  creaDvity.	
  	
  
	
  
Humor	
  	
  to	
  aid	
  moving	
  from	
  closed	
  to	
  open;	
  Sense	
  of	
  joy,	
  humor,	
  fun	
  opens	
  us	
  from	
  being	
  
anxious,	
  afraid,	
  manic.	
  The	
  feeling	
  is	
  one	
  of	
  freedom	
  and	
  lightness,	
  with	
  a	
  lack	
  of	
  awareness	
  of	
  
the	
  passage	
  of	
  Dme.	
  
26	
  
Agenda	
  
	
  
•  INTRODUCTIONS	
  
•  CREATIVITY	
  &	
  THE	
  HERO’S	
  JOURNEY	
  
•  Working	
  in	
  the	
  Ordinary	
  World	
  
•  Exploring	
  the	
  Special	
  World	
  
•  TIME	
  FOR	
  A	
  LITTLE	
  BRAIN	
  SCIENCE:	
  	
  
tying	
  things	
  together	
  
•  CLOSING,	
  WRAP	
  UP,	
  NAPS?,	
  QUESTIONS	
  AND	
  ANSWERS
27	
  
Braindrawing	
  
1.  Draw	
  a	
  picture	
  about	
  being	
  afraid	
  to	
  draw	
  a	
  picture	
  J	
  
	
  
2.  When	
  Dme	
  is	
  up,	
  pass	
  your	
  drawing	
  to	
  the	
  person	
  to	
  your	
  lel.	
  Take	
  a	
  
look	
  at	
  the	
  new	
  picture	
  in	
  front	
  of	
  you	
  and	
  add	
  to	
  it.	
  	
  
	
  
3.  Repeat	
  unDl	
  your	
  own	
  drawing	
  comes	
  back	
  to	
  you.	
  	
  
	
  
4.  Discuss	
  both	
  the	
  content	
  of	
  the	
  drawings	
  and	
  what	
  the	
  acDvity	
  felt	
  
like	
  with	
  your	
  tablemates.	
  	
  
Ac4vity:	
  
What	
  does	
  
fear	
  do	
  to	
  
crea4vity?	
  
	
  
Do	
  you	
  someDmes	
  experience	
  the	
  jiers	
  or	
  “buerflies	
  in	
  your	
  stomach”	
  during	
  your	
  work?	
  Write	
  about	
  the	
  last	
  
Dme	
  you	
  got	
  jiery	
  /	
  felt	
  buerflies	
  in	
  your	
  UX	
  pracDce.	
  	
  
	
  
•  Why	
  did	
  you	
  get	
  buerflies?	
  
•  Did	
  you	
  experience	
  something	
  new	
  or	
  create	
  something	
  new?	
  
•  How	
  olen	
  do	
  you	
  experience	
  this	
  feeling?	
  	
  
	
  
Consider	
  “Tracking	
  BuYerflies”	
  over	
  Dme	
  as	
  a	
  way	
  to	
  see	
  if	
  you’re	
  actually	
  open	
  to	
  new	
  ideas	
  and	
  experiences.	
  If	
  
it’s	
  been	
  a	
  year	
  or	
  more	
  since	
  you	
  felt	
  this	
  way,	
  maybe	
  it’s	
  Dme	
  to	
  introduce	
  something	
  new.	
  	
  
	
  
William	
  Greenwald,	
  Chief	
  Neuroleaderologist,	
  Windsor	
  Leadership	
  Group,	
  
hp://www.windsorlg.com/about/meet-­‐our-­‐founder/	
  	
  
	
  
Tip:	
  Use	
  a	
  similar	
  acDvity	
  for	
  idea	
  generaDon	
  with	
  stakeholders	
  and	
  end-­‐users.	
  	
  
	
  
Two brain paths to creativity?? (Or it’s not
really about left and right brains.)
28	
  Shelley	
  Carson,	
  “Your	
  CreaDve	
  Brain”	
  
29	
  
hps://vimeo.com/29485820	
  	
  
Sir	
  Ken	
  Robinson,	
  RSA	
  Animate	
   One	
  
SoluDon	
  
30	
  
Think about this:
How would a Convergent Thinker answer this SAT question?
How about a Divergent Thinker?
Choose	
  the	
  word	
  or	
  set	
  of	
  words	
  that,	
  when	
  
inserted	
  in	
  the	
  sentence,	
  best	
  fits	
  the	
  meaning	
  
of	
  the	
  sentence	
  as	
  a	
  whole.	
  	
  
	
  
His	
  -­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  prior	
  experience	
  notwithstanding,	
  
David	
  was	
  judged	
  by	
  the	
  hiring	
  manager	
  to	
  be	
  
-­‐-­‐-­‐-­‐-­‐-­‐-­‐	
  the	
  job.	
  
	
  
(A)	
  illustrious	
  .	
  .	
  enDtled	
  to	
  
	
  
(B)	
  limited	
  .	
  .	
  qualified	
  for	
  
	
  
(C)	
  applicable	
  .	
  .	
  assured	
  of	
  
	
  
(D)	
  useful	
  .	
  .	
  overqualified	
  for	
  
	
  
(E)	
  irrelevant	
  .	
  .	
  perplexed	
  by	
  
31	
  
Seat of the “Executive Function”
 
What is the goal of process
optimization?
	
  
error elimination
	
  
	
  
	
   32	
  
Why	
  do	
  many	
  large	
  companies	
  
buy	
  their	
  innovaDon?	
  Because	
  their	
  dominant	
  
culture	
  of	
  99%	
  defect-­‐free	
  operaDonal	
  excellence	
  
squashes	
  any	
  aempts	
  at	
  innovaDon	
  just	
  like	
  a	
  
Sumo	
  wrestler	
  siwng	
  on	
  a	
  small	
  gymnast.	
  They	
  
cannot	
  accept	
  failures.	
  The	
  reality	
  is	
  that	
  failures	
  
are	
  a	
  necessary	
  part	
  of	
  innovaDon.	
  
hp://www.forbes.com/sites/darden/2012/06/20/creaDng-­‐an-­‐innovaDon-­‐culture-­‐accepDng-­‐failure-­‐is-­‐necessary/	
  	
  
“
“
33	
  
Ambidextrous	
  
organizaDons	
  have	
  built-­‐
in	
  capabiliDes	
  for	
  
efficiency,	
  consistency	
  
and	
  reliability	
  on	
  the	
  one	
  
hand,	
  and	
  
experimenta4on,	
  
improvisa4on	
  and	
  luck	
  
on	
  the	
  other.	
  
	
  
Tushman,	
  Michael	
  L.	
  &	
  O`Reilly	
  Charles	
  A.	
  2004	
  
34	
  
What does this mean for leading creative,
innovative organizations?
35	
  
Linda	
  Hill,	
  et	
  al,	
  CollecDve	
  Genius,	
  2014	
  
36	
  
A sample from art
and music of the
Deliberate Pathway
to creativity
M.C. Escher
J.S. Bach Toccata &
Fugue
37	
  
A sample from art
and music of the
Spontaneous Pathway
to creativity
Vincent Van Gogh’s
Starry Night
Mozart’s Le Nozze de
Figaro
Christian McBride’s
jazz trio
38	
  
39	
  
40	
  
41	
  
INTRO	
  TO	
  IMPROV	
  
One-­‐Word	
  Story:	
  	
  
Work	
  with	
  your	
  table	
  group	
  on	
  this	
  acDvity.	
  You	
  can	
  stay	
  at	
  your	
  
table	
  or	
  find	
  a	
  corner	
  where	
  you	
  can	
  hear	
  each	
  other	
  beer.	
  	
  
	
  
1.  Start	
  with	
  one	
  person	
  in	
  your	
  table	
  group	
  saying	
  a	
  word.	
  	
  
2.  Anyone	
  can	
  jump	
  in	
  with	
  the	
  next	
  word.	
  	
  
3.  ConDnue	
  in	
  this	
  way	
  unDl	
  you’ve	
  created	
  a	
  story	
  (or	
  unDl	
  
Dme	
  runs	
  out).	
  	
  
Ac4vity:	
  
Prac4cing	
  
Divergence	
  
Varia4on:	
  	
  
If	
  your	
  group	
  has	
  difficulty	
  with	
  folks	
  feeling	
  comfortable	
  jumping	
  in,	
  try	
  this	
  
variaDon:	
  
	
  
Instead	
  of	
  people	
  randomly	
  jumping	
  in,	
  you	
  can	
  choose	
  to	
  go	
  around	
  the	
  group,	
  one	
  
person	
  at	
  a	
  Dme,	
  with	
  each	
  person	
  adding	
  a	
  word	
  in	
  turn.	
  
	
  
42	
  
CIRCUS	
  IMPROV	
  
	
  
1.  Use	
  props	
  that	
  you	
  think	
  the	
  audience	
  will	
  find	
  funny	
  
or	
  entertaining	
  in	
  some	
  way.	
  
2.  Stand	
  at	
  the	
  starDng	
  point.	
  
3.  Your	
  goal	
  is	
  to	
  walk	
  to	
  the	
  end	
  point.	
  
4.  As	
  long	
  as	
  the	
  audience	
  is	
  laughing	
  /	
  clapping,	
  you	
  can	
  
walk.	
  If	
  they	
  stop,	
  you	
  have	
  to	
  walk	
  toward	
  the	
  starDng	
  
point	
  unDl	
  the	
  audience	
  is	
  laughing	
  /	
  clapping	
  again.	
  
	
  
Ac4vity:	
  
More	
  Prac4ce	
  
of	
  Divergence	
  
Think	
  about	
  using	
  the	
  walk	
  back	
  to	
  the	
  starDng	
  point	
  to	
  propel	
  you	
  forward.	
  You	
  don’t	
  
have	
  to	
  walk	
  back	
  in	
  failure!	
  	
  
43	
  
You	
  are	
  a	
  Super	
  Hero	
  with	
  creaDve	
  powers.	
  Draw	
  a	
  portrait	
  of	
  you	
  as	
  a	
  Super	
  Hero:	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
What	
  are	
  your	
  Super	
  Powers?	
  	
  
I	
  can……..	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Ac4vity:	
  
Super	
  Hero	
  
	
  
Remember	
  that	
  we	
  are	
  
all	
  born	
  to	
  be	
  creaDve.	
  	
  
	
  
We	
  can	
  be	
  blocked.	
  
	
  
Even	
  if	
  we’re	
  not	
  
blocked,	
  it’s	
  ok	
  to	
  give	
  
yourself	
  permission	
  to	
  
nurture	
  your	
  inner	
  
arDst.	
  It	
  will	
  help	
  you	
  
stay	
  open!	
  
Do	
  math	
  in	
  my	
  head	
  
Fly	
  to	
  the	
  grocery	
  store	
  and	
  back	
  in	
  20	
  mins	
  so	
  my	
  kids	
  are	
  happy	
  
Doodle	
  during	
  mee4ngs	
  AND	
  remember	
  what	
  everybody	
  said!	
  	
  
Do	
  you	
  have…	
  	
  
A	
  cape?	
  
A	
  magic	
  wand?	
  
A	
  car	
  that	
  transforms	
  into	
  a	
  plane?	
  
	
  
What	
  else?	
  
44	
  
Our	
  minds	
  don’t	
  just	
  tell	
  our	
  bodies	
  what	
  to	
  do;	
  our	
  bodies	
  can	
  teach	
  our	
  
minds	
  what	
  to	
  think	
  and	
  how	
  to	
  feel.	
  By	
  pracDcing	
  a	
  certain	
  pose,	
  we	
  can	
  
create	
  the	
  neural	
  pathways	
  to	
  feel	
  a	
  new	
  way.	
  We	
  can	
  “fake	
  it	
  unDl	
  we	
  
make	
  it”	
  –	
  or	
  we	
  can	
  pracDce	
  it	
  unDl	
  it’s	
  part	
  of	
  us:	
  fake	
  it	
  un5l	
  we	
  become	
  
it.	
  	
  	
  
	
  
1.  Stand	
  up!	
  
2.  Raise	
  your	
  hands	
  over	
  your	
  head	
  
3.  Lil	
  your	
  chin	
  
4.  Smile	
  
	
  
This	
  is	
  the	
  Power	
  or	
  Victory	
  Pose.	
  In	
  cultures	
  the	
  world	
  over	
  you	
  can	
  see	
  
people	
  in	
  this	
  pose	
  in	
  the	
  moment	
  of	
  victory.	
  Just	
  watch	
  football	
  or	
  races	
  
and	
  you’ll	
  see	
  it!	
  Just	
  standing	
  in	
  this	
  pose	
  can	
  affect	
  levels	
  of	
  stress	
  
hormones	
  in	
  the	
  brain.	
  	
  
Group	
  
Ac4vity:	
  
The	
  Power	
  
Pose	
  
Tip:	
  Prac4ce	
  this	
  before	
  you	
  have	
  to	
  present	
  to	
  execuDves,	
  or	
  give	
  a	
  talk	
  like	
  this	
  one!	
  J	
  PracDce	
  it	
  every	
  day	
  in	
  the	
  restroom	
  at	
  work	
  or	
  
as	
  you	
  wake	
  up	
  in	
  the	
  morning.	
  Look	
  in	
  the	
  mirror	
  once	
  in	
  a	
  while	
  when	
  you’re	
  doing	
  this;	
  observe	
  yourself	
  in	
  the	
  pose	
  and	
  think	
  of	
  the	
  
feeling	
  of	
  confidence.	
  
	
  
We	
  can	
  all	
  increase	
  our	
  confidence	
  in	
  our	
  creaDvity	
  and	
  other	
  abiliDes	
  by	
  using	
  the	
  power	
  of	
  our	
  body	
  language.	
  Even	
  just	
  remembering	
  
to	
  sit	
  up	
  straight	
  in	
  meeDngs	
  or	
  at	
  your	
  desk	
  can	
  help.	
  	
  
	
  
“Your	
  body	
  language	
  shapes	
  who	
  you	
  are,”	
  Amy	
  Cuddy,	
  TEDGlobal	
  2012,	
  
hp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en	
  	
  
	
  
“CreaDve	
  Confidence:	
  Unleashing	
  the	
  CreaDve	
  PotenDal	
  Within	
  Us	
  All,”	
  Tom	
  Kelley,	
  David	
  Kelley,	
  
hp://www.amazon.com/CreaDve-­‐Confidence-­‐Unleashing-­‐PotenDal-­‐Within-­‐ebook/dp/B00CGI3DWQ	
  	
  
45	
  
Agenda	
  
	
  
•  INTRODUCTIONS	
  
•  CREATIVITY	
  &	
  THE	
  HERO’S	
  JOURNEY	
  
•  Working	
  in	
  the	
  Ordinary	
  World	
  
•  Exploring	
  the	
  Special	
  World	
  
•  TIME	
  FOR	
  A	
  LITTLE	
  BRAIN	
  SCIENCE:	
  	
  
tying	
  things	
  together	
  
•  CLOSING,	
  WRAP	
  UP,	
  NAPS?,	
  QUESTIONS	
  AND	
  
ANSWERS	
  
46	
  
Practice your creative instrument (your BRAIN)
Add creative practices into your personal &
UX practices where you can.
Remember that creativity is a core HUMAN FACTOR!
Learn from innovators how to manage creatives & creatively
Look in the mirror
Transform others
Transform yourself
47	
  
Let’s	
  all	
  take	
  a	
  few	
  moments	
  to	
  reflect	
  on	
  the	
  acDviDes	
  in	
  this	
  workshop.	
  Below	
  
are	
  some	
  prompts	
  to	
  use	
  if	
  you’d	
  like	
  to	
  write	
  your	
  thoughts	
  down.	
  You	
  might	
  
prefer	
  to	
  sketch.	
  Or	
  to	
  just	
  quietly	
  reflect.	
  This	
  is	
  all	
  fine.	
  	
  
	
  
Prompts:	
  
•  Which	
  acDviDes	
  made	
  you	
  feel	
  the	
  most	
  comfortable?	
  Why?	
  How	
  about	
  the	
  
acDviDes	
  that	
  made	
  you	
  feel	
  the	
  most	
  uncomfortable?	
  Why?	
  	
  
	
  
•  Some	
  of	
  today’s	
  acDviDes	
  could	
  be	
  used	
  in	
  conducDng	
  user	
  research.	
  In	
  fact,	
  
some	
  were	
  chosen	
  specifically	
  because	
  they	
  are	
  used	
  in	
  user	
  research.	
  Have	
  
you	
  facilitated	
  user	
  research	
  acDviDes	
  like	
  these?	
  Have	
  you	
  ever	
  lead	
  a	
  co-­‐
design	
  session?	
  What	
  happened?	
  How	
  did	
  people	
  feel?	
  Was	
  it	
  successful?	
  
Why	
  or	
  why	
  not?	
  	
  
	
  
•  Consider	
  which	
  of	
  today’s	
  acDviDes	
  you	
  might	
  enjoy	
  recreaDng	
  for	
  others.	
  
Who	
  might	
  they	
  be?	
  What	
  would	
  your	
  goal	
  be?	
  How	
  would	
  you	
  set	
  up	
  your	
  
space	
  and	
  agenda	
  to	
  nurture	
  and	
  support	
  the	
  experience?	
  	
  
	
  
•  What	
  can	
  you	
  bring	
  into	
  your	
  daily	
  life	
  or	
  “daily	
  pracDce”	
  to	
  enhance	
  your	
  
own	
  creaDvity?	
  How	
  do	
  you	
  think	
  this	
  might	
  impact	
  your	
  work?	
  	
  
	
  
•  Think	
  about	
  projects	
  that	
  you	
  have	
  been	
  on	
  or	
  are	
  on	
  right	
  now	
  where	
  
people	
  seem	
  “check	
  out”	
  or	
  disengaged.	
  How	
  can	
  you	
  bring	
  your	
  creaDve	
  
problem	
  solving	
  to	
  help	
  enhance	
  creaDvity	
  and	
  foster	
  a	
  collaboraDve	
  team	
  
culture?	
  
Ac4vity:	
  
Wri4ng	
  /	
  
Drawing	
  
Reflec4on	
  
48	
  
“Man	
  in	
  the	
  Mirror”	
  
Time for Questions, Answers,
Discussion, Naps, Food?
49	
  
“Man	
  in	
  the	
  Mirror”	
  
Appendix:	
  References	
  
	
  
To	
  my	
  friends	
  from	
  UX	
  Hong	
  Kong	
  2015	
  and	
  the	
  CT	
  Chapter	
  of	
  the	
  UXPA:	
  
	
  
The	
  following	
  slides	
  contain	
  some	
  of	
  the	
  resources	
  I’ve	
  used	
  in	
  the	
  creaDon	
  of	
  this	
  
workshop.	
  I’m	
  sharing	
  them	
  with	
  you	
  to	
  encourage	
  your	
  own	
  CreaDve	
  Journey.	
  Your	
  
journey	
  might	
  include	
  some	
  readings,	
  experiences,	
  as	
  well	
  as	
  your	
  own	
  experiments	
  with	
  
your	
  personal	
  creaDvity.	
  I	
  encourage	
  you	
  to	
  contact	
  me	
  if	
  you	
  discover	
  new	
  material	
  or	
  if	
  
you’ve	
  experienced	
  new	
  insights.	
  	
  
	
  
I	
  can	
  be	
  reached	
  at	
  	
  
jennifer.fabrizi@slalom.com	
  
www.linkedin.com/in/jenniferfabrizi/en	
  
hps://twier.com/jenniferfabrizi	
  	
  
	
  
All	
  the	
  best,	
  
Jen	
  Fabrizi	
  
About	
  crea4vity	
  &	
  innova4on	
  
50	
  
There	
  is	
  a	
  ton	
  of	
  informaDon	
  out	
  there	
  right	
  now	
  about	
  creaDvity	
  &	
  innovaDon.	
  Here	
  are	
  just	
  a	
  few	
  resources	
  that	
  you	
  can	
  check	
  out	
  but	
  
this	
  list	
  is	
  by	
  no	
  means	
  exhausDve.	
  
	
  
Books	
  of	
  interest:	
  
•  Julia	
  Cameron,	
  “The	
  ArDst’s	
  Way”	
  
•  Shelly	
  Carson,	
  “Your	
  CreaDve	
  Brain”	
  
•  Linda	
  Hill,	
  et	
  al,	
  “CollecDve	
  Genius”	
  (I	
  strongly	
  recommend	
  this	
  book,	
  especially	
  if	
  you’re	
  a	
  manager	
  or	
  leader	
  of	
  a	
  creaDve	
  team	
  /	
  
organizaDon.)	
  
Hill	
  &	
  Truelove,	
  Harvard	
  Bookstore	
  presentaDon:	
  
hps://www.youtube.com/watch?v=NWaAEUVBT8A	
  
TEDx	
  Cambridge:	
  
	
  hps://www.youtube.com/watch?v=ImmtTHYU5GQ	
  	
  
•  Sco	
  Berkun,	
  “The	
  Myths	
  of	
  InnovaDon	
  
If	
  you	
  Google	
  Sco	
  Berkun	
  you’ll	
  find	
  a	
  wealth	
  of	
  informaDon.	
  	
  
Online:	
  
•  Jazz	
  and	
  Brain	
  Science	
  audio	
  clip	
  &	
  arDcle	
  
hp://blogs.kqed.org/mindshil/2014/04/the-­‐link-­‐between-­‐jazz-­‐improvisaDon-­‐and-­‐student-­‐creaDvity/	
  	
  
•  The	
  Power	
  Pose:	
  Link	
  to	
  Amy	
  Cuddy	
  TED	
  Talk,
hp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en	
  	
  
	
  
References	
  &	
  Resources	
  
	
  
UX	
  DISCIPLINES	
  
Blevis,	
  E.,	
  &	
  Stolterman,	
  E.	
  (2009).	
  FEATURE:	
  Transcending	
  disciplinary	
  boundaries	
  in	
  interacDon	
  design.	
  interac5ons,	
  16(5),	
  48–51.	
  
doi:10.1145/1572626.1572636	
  	
  
In	
   their	
   arDcle	
   the	
   authors	
   discuss	
   the	
   nature	
   of	
   mulDdisciplinary,	
   interdisciplinary,	
   and	
   “transdisciplinary”	
   work	
   in	
   the	
   user	
  
experience	
  domains.	
  I	
  have	
  adapted	
  and	
  expanded	
  their	
  model	
  to	
  apply	
  to	
  a	
  Capability	
  Model	
  framework.	
  A	
  framework	
  should	
  lead	
  
toward	
  mulDdisciplinary	
  work	
  but	
  degrees	
  of	
  mastery	
  in	
  each	
  capability	
  need	
  to	
  be	
  achieved	
  first.	
  Also,	
  as	
  a	
  framework,	
  the	
  aributes	
  
are	
  not	
  to	
  be	
  considered	
  absolute	
  or	
  definiDve;	
  put	
  another	
  way,	
  there	
  is	
  considerable	
  overlap	
  (“transdisciplinary”	
  thinking).	
  
	
  
Also	
  read:	
  hp://www.uxmaers.com/mt/archives/2007/11/the-­‐five-­‐competencies-­‐of-­‐user-­‐experience-­‐design.php	
  	
  
	
  
Ling,	
  B.	
  (n.d.).	
  Design	
  Management	
  vs.	
  Design	
  Thinking.	
  Design	
  Sojourn.	
  Retrieved	
  May	
  26,	
  2013,	
  from	
  
hp://www.designsojourn.com/design-­‐management-­‐vs-­‐design-­‐thinking/	
  	
  
	
  
FROM	
  KNOWLEDGE	
  &	
  CHANGE	
  MANAGEMENT	
  
Craig,	
  W.,	
  Fisher,	
  M.,	
  Garcia-­‐Miller,	
  S.,	
  Kaylor,	
  C.,	
  Porter,	
  J.,	
  &	
  Reed,	
  L.	
  (2009).	
  Generalized	
  Criteria	
  and	
  EvaluaDon	
  Method	
  for	
  Center	
  
of	
  Excellence:	
  A	
  Preliminary	
  Report.	
  SoFware	
  Engineering	
  Ins5tute.	
  Retrieved	
  from	
  hp://repository.cmu.edu/sei/278	
  
	
  
And	
  read	
  more	
  about	
  CommuniDes	
  of	
  PracDce:	
  	
  
hp://www.infed.org/biblio/communiDes_of_pracDce.htm	
  	
  
	
  
Iqbal,	
  M.	
  (n.d.).	
  Customer	
  Experience	
  and	
  OrganisaDonal	
  Change:	
  ReflecDons	
  on	
  the	
  Limits	
  and	
  Folly	
  of	
  Outside-­‐In.	
  CUSTOMER	
  +	
  
LEADERSHIP	
  BLOG.	
  Retrieved	
  May	
  26,	
  2013,	
  from	
  
hp://thecustomerblog.co.uk/2013/04/16/customer-­‐experience-­‐and-­‐organisaDonal-­‐change-­‐reflecDons-­‐on-­‐the-­‐limits-­‐and-­‐folly-­‐of-­‐
outside-­‐in/	
  	
  
	
  
MODELING	
  COMPLEX	
  WORK	
  RELATIONSHIPS	
  
Monk,	
  A.,	
  &	
  Howard,	
  S.	
  (1998).	
  Methods	
  &	
  tools:	
  the	
  rich	
  picture:	
  a	
  tool	
  for	
  reasoning	
  about	
  work	
  context.	
  interac5ons,	
  5(2),	
  
21–30.	
  doi:10.1145/274430.274434	
  	
  	
  
	
  
POWER	
  OF	
  NETWORKS	
  
hp://www.thersa.org/events/rsaanimate/animate/rsa-­‐animate-­‐the-­‐power-­‐of-­‐networks	
  
51	
  
References	
  &	
  Resources	
  
	
  
About	
  CMM	
  /	
  CMMI	
  
CMMI	
  InsDtute,	
  Carnegie	
  Mellon	
  	
  |	
  	
  www.cmmiinsDtue.com	
  
downloadble	
  	
  resources	
  including	
  	
  CMMI	
  models	
  
	
  
Solware	
  Engineering	
  InsDtute	
  	
  |	
  	
  Carnegie	
  Mellon	
  
hp://www.sei.cmu.edu/cmmi/?locaDon=secondary-­‐nav&source=652373	
  
	
  
Background	
  on	
  the	
  CMM	
  
hp://en.wikipedia.org/wiki/Capability_Maturity_Model	
  
	
  
Dymond,	
  K.	
  M.	
  (1995).	
  A	
  Guide	
  to	
  the	
  Cmm:	
  Understanding	
  the	
  Capability	
  Maturity	
  Model	
  for	
  SoFware.	
  Process	
  Inc	
  U.S.	
  
hp://www.amazon.com/exec/obidos/ASIN/0964600803/ref=nosim/lindazaratesc-­‐20/	
  
	
  
User	
  Experience	
  Capability	
  Maturity	
  Models	
  (UX	
  CMMs)	
  
Rich	
  Buwglieri’s	
  presentaDon	
  to	
  UXPA	
  Boston	
  on	
  UX	
  Maturity	
  Models	
  
hp://www.slideshare.net/UPABoston/ux-­‐maturity-­‐modelbuwglieri	
  
Rich	
  references	
  other	
  exemplars	
  of	
  UXMMs.	
  
	
  
A	
  nice	
  example	
  from	
  Johnny	
  Holland	
  with	
  6	
  levels	
  of	
  maturity:	
  
hp://johnnyholland.org/2010/04/planning-­‐your-­‐ux-­‐strategy	
  
	
  
A	
  cute	
  version:	
  
hp://www.tarrani.net/tzmodel/EvoluDonOfProcessMaturity.jpg	
  	
  
	
  
Process	
  Models	
  for	
  Agile	
  
hp://www.agile-­‐training-­‐courses.com/scrum.html	
  	
  
hp://agileproductdesign.com/useful_papers/miller_customer_input_in_agile_projects.pdf	
  	
  
	
  
52	
  

More Related Content

What's hot

Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
 
Navigating the Chaos - BHAG [NSW STATECON 2014]
Navigating the Chaos - BHAG [NSW STATECON 2014]Navigating the Chaos - BHAG [NSW STATECON 2014]
Navigating the Chaos - BHAG [NSW STATECON 2014]Karthik Jayaraman
 
15 ideas on how to generate new ideas
15 ideas on how to generate new ideas15 ideas on how to generate new ideas
15 ideas on how to generate new ideasHarish
 
Practical Creativity
Practical CreativityPractical Creativity
Practical CreativityDan Saffer
 
Lateral thinking review
Lateral thinking reviewLateral thinking review
Lateral thinking reviewAgnes Miriam
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your AudienceVishwa Jeet
 
The New Conditions for Creativity
The New Conditions for Creativity The New Conditions for Creativity
The New Conditions for Creativity Edward Cotton
 
Boost Your Creativity in 5 Days
Boost Your Creativity in 5 DaysBoost Your Creativity in 5 Days
Boost Your Creativity in 5 Dayskarendaniels
 
A Universal Theory of Everything, Christopher Murphy
A Universal Theory of Everything, Christopher MurphyA Universal Theory of Everything, Christopher Murphy
A Universal Theory of Everything, Christopher MurphyFuture Insights
 
Innovation Tips That Will Change the Way You Think
Innovation Tips That Will Change the Way You ThinkInnovation Tips That Will Change the Way You Think
Innovation Tips That Will Change the Way You ThinkSlideShop.com
 
Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)koji_tako
 
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm ConferenceThe Image Group
 

What's hot (19)

Made To Stick
Made To StickMade To Stick
Made To Stick
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?
 
Navigating the Chaos - BHAG [NSW STATECON 2014]
Navigating the Chaos - BHAG [NSW STATECON 2014]Navigating the Chaos - BHAG [NSW STATECON 2014]
Navigating the Chaos - BHAG [NSW STATECON 2014]
 
15 ideas on how to generate new ideas
15 ideas on how to generate new ideas15 ideas on how to generate new ideas
15 ideas on how to generate new ideas
 
Made To Stick
Made To StickMade To Stick
Made To Stick
 
End Malaria - ChangeThis
End Malaria - ChangeThisEnd Malaria - ChangeThis
End Malaria - ChangeThis
 
Practical Creativity
Practical CreativityPractical Creativity
Practical Creativity
 
Lateral thinking review
Lateral thinking reviewLateral thinking review
Lateral thinking review
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your Audience
 
The New Conditions for Creativity
The New Conditions for Creativity The New Conditions for Creativity
The New Conditions for Creativity
 
Boost Your Creativity in 5 Days
Boost Your Creativity in 5 DaysBoost Your Creativity in 5 Days
Boost Your Creativity in 5 Days
 
Think creative
Think creativeThink creative
Think creative
 
A Universal Theory of Everything, Christopher Murphy
A Universal Theory of Everything, Christopher MurphyA Universal Theory of Everything, Christopher Murphy
A Universal Theory of Everything, Christopher Murphy
 
Innovation Tips That Will Change the Way You Think
Innovation Tips That Will Change the Way You ThinkInnovation Tips That Will Change the Way You Think
Innovation Tips That Will Change the Way You Think
 
Crear contenidos en Redes Sociales
Crear contenidos en Redes SocialesCrear contenidos en Redes Sociales
Crear contenidos en Redes Sociales
 
Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)
 
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference
"The Subtle Art of Getting Noticed" - 2012 CCCU PR/Comm Conference
 
Idealand 2.0
Idealand 2.0Idealand 2.0
Idealand 2.0
 
6. encouraging creativity
6. encouraging creativity6. encouraging creativity
6. encouraging creativity
 

Similar to Uxhk2015v5

Critical Thinking Routines for the Modern Classroom
Critical Thinking Routines for the Modern ClassroomCritical Thinking Routines for the Modern Classroom
Critical Thinking Routines for the Modern ClassroomDivya Samvit Rajagopalan
 
Unlock your own design thinking potential
Unlock your own design thinking potentialUnlock your own design thinking potential
Unlock your own design thinking potentialAnita Barraco Cator
 
Embrace Uncase: Empathy
Embrace Uncase: EmpathyEmbrace Uncase: Empathy
Embrace Uncase: EmpathyEnrique Allen
 
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
Horto Chapter talks   Exploring the 1-3-9 from Enterprise Design Thinking - T...Horto Chapter talks   Exploring the 1-3-9 from Enterprise Design Thinking - T...
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...Renner Modafares
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesHR Florida State Council, Inc.
 
User Interview Techniques
User Interview TechniquesUser Interview Techniques
User Interview TechniquesLiz Danzico
 
Idea conception
Idea conceptionIdea conception
Idea conceptionMOMOBACHIR
 
Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Kristin Mommers
 
Yo Yo Kids
Yo  Yo  KidsYo  Yo  Kids
Yo Yo KidsJohn Yeo
 
Creativity workshop
Creativity workshopCreativity workshop
Creativity workshopPRFest
 
Leading Difference Differently Webinar
Leading Difference Differently WebinarLeading Difference Differently Webinar
Leading Difference Differently WebinarTomorrowTodayGlobal
 
Innovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitInnovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitLoovusait
 
Reos Rmb Ngo Workshop Output
Reos Rmb Ngo Workshop OutputReos Rmb Ngo Workshop Output
Reos Rmb Ngo Workshop Outputguestf73f7ad
 
Episode 1 any bright ideas 2 Film writing 101
Episode 1 any bright ideas 2  Film writing 101Episode 1 any bright ideas 2  Film writing 101
Episode 1 any bright ideas 2 Film writing 101Kriztine Viray
 
Don't let assumptions kill good ideas
Don't let assumptions kill good ideasDon't let assumptions kill good ideas
Don't let assumptions kill good ideasLauren Liss
 
Design Thinking Seminars
Design Thinking SeminarsDesign Thinking Seminars
Design Thinking SeminarsRodney Gagnon
 

Similar to Uxhk2015v5 (20)

Critical Thinking Routines for the Modern Classroom
Critical Thinking Routines for the Modern ClassroomCritical Thinking Routines for the Modern Classroom
Critical Thinking Routines for the Modern Classroom
 
Unlock your own design thinking potential
Unlock your own design thinking potentialUnlock your own design thinking potential
Unlock your own design thinking potential
 
Creativity
CreativityCreativity
Creativity
 
Embrace Uncase: Empathy
Embrace Uncase: EmpathyEmbrace Uncase: Empathy
Embrace Uncase: Empathy
 
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
Horto Chapter talks   Exploring the 1-3-9 from Enterprise Design Thinking - T...Horto Chapter talks   Exploring the 1-3-9 from Enterprise Design Thinking - T...
Horto Chapter talks Exploring the 1-3-9 from Enterprise Design Thinking - T...
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR Processes
 
User Interview Techniques
User Interview TechniquesUser Interview Techniques
User Interview Techniques
 
Idea conception
Idea conceptionIdea conception
Idea conception
 
Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.
 
Yo Yo Kids
Yo  Yo  KidsYo  Yo  Kids
Yo Yo Kids
 
Creativity workshop
Creativity workshopCreativity workshop
Creativity workshop
 
Leading Difference Differently Webinar
Leading Difference Differently WebinarLeading Difference Differently Webinar
Leading Difference Differently Webinar
 
PresentAbility
PresentAbilityPresentAbility
PresentAbility
 
Innovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitInnovative thinking tools by Loovusait
Innovative thinking tools by Loovusait
 
Reos Rmb Ngo Workshop Output
Reos Rmb Ngo Workshop OutputReos Rmb Ngo Workshop Output
Reos Rmb Ngo Workshop Output
 
Episode 1 any bright ideas 2 Film writing 101
Episode 1 any bright ideas 2  Film writing 101Episode 1 any bright ideas 2  Film writing 101
Episode 1 any bright ideas 2 Film writing 101
 
Idea factory
Idea factoryIdea factory
Idea factory
 
Idea factory
Idea factoryIdea factory
Idea factory
 
Don't let assumptions kill good ideas
Don't let assumptions kill good ideasDon't let assumptions kill good ideas
Don't let assumptions kill good ideas
 
Design Thinking Seminars
Design Thinking SeminarsDesign Thinking Seminars
Design Thinking Seminars
 

Recently uploaded

Design Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William VickeryDesign Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William VickeryWilliamVickery6
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree ttt fff
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证nhjeo1gg
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...Rishabh Aryan
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一F dds
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...mrchrns005
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxmapanig881
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改yuu sss
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdfSwaraliBorhade
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Yantram Animation Studio Corporation
 
韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作7tz4rjpd
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptMaryamAfzal41
 

Recently uploaded (20)

Design Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William VickeryDesign Portfolio - 2024 - William Vickery
Design Portfolio - 2024 - William Vickery
 
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree 毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
毕业文凭制作#回国入职#diploma#degree澳洲弗林德斯大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
DAKSHIN BIHAR GRAMIN BANK: REDEFINING THE DIGITAL BANKING EXPERIENCE WITH A U...
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙菲莎大学毕业证成绩单原版一比一
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
 
韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作韩国SKKU学位证,成均馆大学毕业证书1:1制作
韩国SKKU学位证,成均馆大学毕业证书1:1制作
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 
cda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis pptcda.pptx critical discourse analysis ppt
cda.pptx critical discourse analysis ppt
 

Uxhk2015v5

  • 1. Welcome  UXHK  2015!!     Crea4vity,   Imagina4on  &   Innova4on   1   A Workshop on Design Thinking for Designers about Designers “Man  in  the  Mirror”  
  • 2. mus ic rtlove learning creativity empath human-centered qualitative Consultant,     Digital  Strategy  &  Experience  Design   Slalom   100  Pearl  Street     15th  Floor   HarBord,  ConnecDcut    06103    US   personas scenarios practice usabilityhuman factors rich pictures design-thinking multidisciplinary ethics plain language taxonomy collaboration knowledgefindability methods collective intelligence process behavior culture 2   story-telling research change exploration ambiguity 2   curiosity neuroscience innovation seek jennifer.fabrizi@slalom.com www.linkedin.com/in/jenniferfabrizi www.twitter.com/jenniferfabrizi find ask open receive reach intuition perception emotion flow
  • 4. 4   Agenda     •  INTRODUCTIONS   •  CREATIVITY  &  THE  HERO’S  JOURNEY   •  Working  in  the  Ordinary  World   •  Exploring  the  Special  World   •  TIME  FOR  A  LITTLE  BRAIN  SCIENCE:  tying  things  together   •  CLOSING,  WRAP  UP,  NAPS?,  QUESTIONS  AND  ANSWERS
  • 5. 5   Agenda     •  INTRODUCTIONS   •  CREATIVITY  &  THE  HERO’S  JOURNEY   •  Working  in  the  Ordinary  World   •  Exploring  the  Special  World   •  TIME  FOR  A  LITTLE  BRAIN  SCIENCE:  tying  things  together   •  CLOSING,  WRAP  UP,  NAPS?,  QUESTIONS  AND  ANSWERS
  • 9. The Six Core Disciplines of User Experience User Research Content Strategy Information Architecture Interaction Design Visual Design Usability Evaluation
  • 10. 10  
  • 11. feasibility   planning   business  requirements   solu4ons  architecture   technical  design   development   tes4ng   stakeholder  research   user  research;  personas   scenarios  &  concept  designs   ux  architecture   ui  design  layout  &   specificaDons   ui  implementaDon   waterfall   ux  integraDon  with  waterfall   implementa4on   validaDon       validaDon       verificaDon           verificaDon       verificaDon       unit  test       systems  test       integraDon  tesDng   validaDon       validaDon       validaDon           formaDve       formaDve       summaDve       systems  test       integraDon  tesDng   11  
  • 12. 12     Four  Voices   1.  Think  of  an  experience  at  work  that  was  a  barrier  to   your  creaDvity  or  success.       Pretend  you  will  tell  this  experience  to  4  different  real   people  you  know.     2.  Write  an  email  or  leer  to  the  person  in  your  life  who   knows  the  most  about  the  situaDon.  This  could  be  a   trusted  UX  team  member  or  someone  you’re  working   with  on  a  project.       ConDnue  with  3  remaining  recipients.  For  example:   write  to  your  boss,  your  best  friend,  your  mom.       3.  Take  a  moment  to  reflect  &  write  notes  on  elements  of   your  story  that  changed  or  stayed  the  same  based  on   the  recipient.  Consider  what  worked  or  didn’t  work  for   the  people  you  would  cral  this  message  for.           L.  Renery  Handalian,  hp://lrhand.me/2012/07/17/4-­‐voices/     Ac4vity:   Empathy  for  US,   Part  1    
  • 13. 13   “User  Research”   Pair  up  with  someone  close  to  you.  Take  turns  playing  the   role  of  interviewer  and  interviewee  as  if  you’re  doing  user   research.  Ask  quesDons  about  their  story:  why  they  picked   it,  how  the  stories  were  different  depending  on  whom   they  were  wriDng  to,  and  why,  etc.       When  you  take  notes,  categorize  them  as  what  the   interviewee  is     •  THINKING  &  FEELING   •  SAYING  &  DOING   •  HEARING   •  SEEING         Ac4vity:   Empathy  for  US,   Part  2    
  • 14. 14   Empathy  Mapping     1.  Regroup  with  your  table  to  create  a  “persona  canvas”   or  “empathy  map.”     2.  Group  discussion   Ac4vity:   Empathy  for  US,   Part  3    
  • 15. Think  &  Feel   Do  &  Say   See  Hear   C   15  
  • 16. The Special World 16   What tools will we need in this world? What is different about this world?  
  • 17. 17  
  • 18. 18   Ac4vity:   SHOSHIN   Developing  the     Beginner’s  Mind       1.  Look  at  this  photo.  Ask  yourself  what  stands  out;  what  is   happening  in  the  photo.  Write  down  your  thoughts.     2.  Divide  into  pairs  and  discuss  your  lists.  Ask  each  other   what  past  experiences  led  to  this  explanaDon  and  what   assumpDons  each  other  made  in  making  the  list.  (5  WHYs)   3.  Use  Opposite  Logic  to  challenge  the  assumpDon  the  other   person  has  made.     4.  Ask  how  the  interpretaDon  would  change  if  a  new  piece  of   informaDon  were  introduced.     5.  Regroup  with  your  table  and  discuss  what  you’ve  learned   from  this  exercise.  Consider  what  quesDons  you  would   ask  if  you  knew  nothing  about  the  context  or  acDvity   shown  in  the  photo.   Try  to  go  into  user  research  with  a  Beginner’s  Mind.  Think  about  how  you  might  prepare   differently  to  minimize  any  predetermined  ideas  or  mindsets.       Tip:  For  user  research,  try  asking  people  quesDons  that  you  think  you  might  already  know   the  answers  to.  People  might  answer  the  quesDons  differently  than  you  expect,   leading  you  to  uncover  insights  you  might  not  otherwise  noDce.         “In  the  beginner’s   mind  there  are   many  possibili5es,   in  the  expert’s   mind  there  are   few.”     –  Shunryu  Suzuki    
  • 19. 19   The Myths of Innovation   The  myth…     1.  of  epiphany.   2.  that  we  know  history.   3.  of  a  method.   4.  that  we  love  new  ideas.   5.  of  the  lone  inventor.   6.  that  good  ideas  are  rare.   7.  your  boss  knows  more  than  you   8.  that  the  best  idea  wins   9.  that  problems  are  less  interesDng  than  soluDons.   10. that  innovaDon  is  always  good.     These  are  myths  are  our  mindsets  or  assumpDons  about  innovaDon   that  we  need  to  change.  Start  with  the  Beginner’s  Mind  to  consider   the  ingredients  needed  for  innovaDon.     From  Sco  Berkun’s  book,  “The  Myths  of  InnovaDon  
  • 20. Transforming  People:  CollaboraDve   InnovaDon   20   Autonomy   Some  ingredients  for  Crea4vity  &  Innova4on   How  to  simplify  further?  
  • 21. 21   SO… before & during thinking about… What we do, Who does it, When we do it, How we do it… Can we ask ourselves… “How does it FEEL?”
  • 22. Fabrizi,  2013   I  have  to   pracDce!   I  have  to   pracDce!   I  have  to   pracDce!   I  have  to   pracDce!   I  have  to   pracDce!   I  have  to   pracDce!  
  • 23. Fabrizi,  2013   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance  
  • 24. Fabrizi,  2013   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance   Common  Goal  but  sDll   focused  on  MY   performance  
  • 25. “Creativity is not a talent. It is a way of operating.” – John Cleese Space    physical  and  mental;  Space  to  be  undisturbed,  to  reflect     Time      for  play  to  take  place  in  space;  Time  to  be  playful.  To  have  fun.  To  be  child-­‐like.       Time      persisDng  in  uncertainty;  Time  to  be  ok  with  not  knowing  the  outcome.       Confidence    to  be  truly  serendipitous;  No  fear  of  being  wrong  or  at  least  the  ability  to   set  it  aside.  Environment  that  includes  retribuDon  and/or  rewards  perfecDon  over  learning  is   anDtheDcal  to  creaDvity.       Humor    to  aid  moving  from  closed  to  open;  Sense  of  joy,  humor,  fun  opens  us  from  being   anxious,  afraid,  manic.  The  feeling  is  one  of  freedom  and  lightness,  with  a  lack  of  awareness  of   the  passage  of  Dme.  
  • 26. 26   Agenda     •  INTRODUCTIONS   •  CREATIVITY  &  THE  HERO’S  JOURNEY   •  Working  in  the  Ordinary  World   •  Exploring  the  Special  World   •  TIME  FOR  A  LITTLE  BRAIN  SCIENCE:     tying  things  together   •  CLOSING,  WRAP  UP,  NAPS?,  QUESTIONS  AND  ANSWERS
  • 27. 27   Braindrawing   1.  Draw  a  picture  about  being  afraid  to  draw  a  picture  J     2.  When  Dme  is  up,  pass  your  drawing  to  the  person  to  your  lel.  Take  a   look  at  the  new  picture  in  front  of  you  and  add  to  it.       3.  Repeat  unDl  your  own  drawing  comes  back  to  you.       4.  Discuss  both  the  content  of  the  drawings  and  what  the  acDvity  felt   like  with  your  tablemates.     Ac4vity:   What  does   fear  do  to   crea4vity?     Do  you  someDmes  experience  the  jiers  or  “buerflies  in  your  stomach”  during  your  work?  Write  about  the  last   Dme  you  got  jiery  /  felt  buerflies  in  your  UX  pracDce.       •  Why  did  you  get  buerflies?   •  Did  you  experience  something  new  or  create  something  new?   •  How  olen  do  you  experience  this  feeling?       Consider  “Tracking  BuYerflies”  over  Dme  as  a  way  to  see  if  you’re  actually  open  to  new  ideas  and  experiences.  If   it’s  been  a  year  or  more  since  you  felt  this  way,  maybe  it’s  Dme  to  introduce  something  new.       William  Greenwald,  Chief  Neuroleaderologist,  Windsor  Leadership  Group,   hp://www.windsorlg.com/about/meet-­‐our-­‐founder/       Tip:  Use  a  similar  acDvity  for  idea  generaDon  with  stakeholders  and  end-­‐users.      
  • 28. Two brain paths to creativity?? (Or it’s not really about left and right brains.) 28  Shelley  Carson,  “Your  CreaDve  Brain”  
  • 29. 29   hps://vimeo.com/29485820     Sir  Ken  Robinson,  RSA  Animate   One   SoluDon  
  • 30. 30   Think about this: How would a Convergent Thinker answer this SAT question? How about a Divergent Thinker? Choose  the  word  or  set  of  words  that,  when   inserted  in  the  sentence,  best  fits  the  meaning   of  the  sentence  as  a  whole.       His  -­‐-­‐-­‐-­‐-­‐-­‐-­‐  prior  experience  notwithstanding,   David  was  judged  by  the  hiring  manager  to  be   -­‐-­‐-­‐-­‐-­‐-­‐-­‐  the  job.     (A)  illustrious  .  .  enDtled  to     (B)  limited  .  .  qualified  for     (C)  applicable  .  .  assured  of     (D)  useful  .  .  overqualified  for     (E)  irrelevant  .  .  perplexed  by  
  • 31. 31   Seat of the “Executive Function”
  • 32.   What is the goal of process optimization?   error elimination       32  
  • 33. Why  do  many  large  companies   buy  their  innovaDon?  Because  their  dominant   culture  of  99%  defect-­‐free  operaDonal  excellence   squashes  any  aempts  at  innovaDon  just  like  a   Sumo  wrestler  siwng  on  a  small  gymnast.  They   cannot  accept  failures.  The  reality  is  that  failures   are  a  necessary  part  of  innovaDon.   hp://www.forbes.com/sites/darden/2012/06/20/creaDng-­‐an-­‐innovaDon-­‐culture-­‐accepDng-­‐failure-­‐is-­‐necessary/     “ “ 33  
  • 34. Ambidextrous   organizaDons  have  built-­‐ in  capabiliDes  for   efficiency,  consistency   and  reliability  on  the  one   hand,  and   experimenta4on,   improvisa4on  and  luck   on  the  other.     Tushman,  Michael  L.  &  O`Reilly  Charles  A.  2004   34  
  • 35. What does this mean for leading creative, innovative organizations? 35   Linda  Hill,  et  al,  CollecDve  Genius,  2014  
  • 36. 36   A sample from art and music of the Deliberate Pathway to creativity M.C. Escher J.S. Bach Toccata & Fugue
  • 37. 37   A sample from art and music of the Spontaneous Pathway to creativity Vincent Van Gogh’s Starry Night Mozart’s Le Nozze de Figaro Christian McBride’s jazz trio
  • 38. 38  
  • 39. 39  
  • 40. 40  
  • 41. 41   INTRO  TO  IMPROV   One-­‐Word  Story:     Work  with  your  table  group  on  this  acDvity.  You  can  stay  at  your   table  or  find  a  corner  where  you  can  hear  each  other  beer.       1.  Start  with  one  person  in  your  table  group  saying  a  word.     2.  Anyone  can  jump  in  with  the  next  word.     3.  ConDnue  in  this  way  unDl  you’ve  created  a  story  (or  unDl   Dme  runs  out).     Ac4vity:   Prac4cing   Divergence   Varia4on:     If  your  group  has  difficulty  with  folks  feeling  comfortable  jumping  in,  try  this   variaDon:     Instead  of  people  randomly  jumping  in,  you  can  choose  to  go  around  the  group,  one   person  at  a  Dme,  with  each  person  adding  a  word  in  turn.    
  • 42. 42   CIRCUS  IMPROV     1.  Use  props  that  you  think  the  audience  will  find  funny   or  entertaining  in  some  way.   2.  Stand  at  the  starDng  point.   3.  Your  goal  is  to  walk  to  the  end  point.   4.  As  long  as  the  audience  is  laughing  /  clapping,  you  can   walk.  If  they  stop,  you  have  to  walk  toward  the  starDng   point  unDl  the  audience  is  laughing  /  clapping  again.     Ac4vity:   More  Prac4ce   of  Divergence   Think  about  using  the  walk  back  to  the  starDng  point  to  propel  you  forward.  You  don’t   have  to  walk  back  in  failure!    
  • 43. 43   You  are  a  Super  Hero  with  creaDve  powers.  Draw  a  portrait  of  you  as  a  Super  Hero:                                       What  are  your  Super  Powers?     I  can……..                   Ac4vity:   Super  Hero     Remember  that  we  are   all  born  to  be  creaDve.       We  can  be  blocked.     Even  if  we’re  not   blocked,  it’s  ok  to  give   yourself  permission  to   nurture  your  inner   arDst.  It  will  help  you   stay  open!   Do  math  in  my  head   Fly  to  the  grocery  store  and  back  in  20  mins  so  my  kids  are  happy   Doodle  during  mee4ngs  AND  remember  what  everybody  said!     Do  you  have…     A  cape?   A  magic  wand?   A  car  that  transforms  into  a  plane?     What  else?  
  • 44. 44   Our  minds  don’t  just  tell  our  bodies  what  to  do;  our  bodies  can  teach  our   minds  what  to  think  and  how  to  feel.  By  pracDcing  a  certain  pose,  we  can   create  the  neural  pathways  to  feel  a  new  way.  We  can  “fake  it  unDl  we   make  it”  –  or  we  can  pracDce  it  unDl  it’s  part  of  us:  fake  it  un5l  we  become   it.         1.  Stand  up!   2.  Raise  your  hands  over  your  head   3.  Lil  your  chin   4.  Smile     This  is  the  Power  or  Victory  Pose.  In  cultures  the  world  over  you  can  see   people  in  this  pose  in  the  moment  of  victory.  Just  watch  football  or  races   and  you’ll  see  it!  Just  standing  in  this  pose  can  affect  levels  of  stress   hormones  in  the  brain.     Group   Ac4vity:   The  Power   Pose   Tip:  Prac4ce  this  before  you  have  to  present  to  execuDves,  or  give  a  talk  like  this  one!  J  PracDce  it  every  day  in  the  restroom  at  work  or   as  you  wake  up  in  the  morning.  Look  in  the  mirror  once  in  a  while  when  you’re  doing  this;  observe  yourself  in  the  pose  and  think  of  the   feeling  of  confidence.     We  can  all  increase  our  confidence  in  our  creaDvity  and  other  abiliDes  by  using  the  power  of  our  body  language.  Even  just  remembering   to  sit  up  straight  in  meeDngs  or  at  your  desk  can  help.       “Your  body  language  shapes  who  you  are,”  Amy  Cuddy,  TEDGlobal  2012,   hp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en       “CreaDve  Confidence:  Unleashing  the  CreaDve  PotenDal  Within  Us  All,”  Tom  Kelley,  David  Kelley,   hp://www.amazon.com/CreaDve-­‐Confidence-­‐Unleashing-­‐PotenDal-­‐Within-­‐ebook/dp/B00CGI3DWQ    
  • 45. 45   Agenda     •  INTRODUCTIONS   •  CREATIVITY  &  THE  HERO’S  JOURNEY   •  Working  in  the  Ordinary  World   •  Exploring  the  Special  World   •  TIME  FOR  A  LITTLE  BRAIN  SCIENCE:     tying  things  together   •  CLOSING,  WRAP  UP,  NAPS?,  QUESTIONS  AND   ANSWERS  
  • 46. 46   Practice your creative instrument (your BRAIN) Add creative practices into your personal & UX practices where you can. Remember that creativity is a core HUMAN FACTOR! Learn from innovators how to manage creatives & creatively Look in the mirror Transform others Transform yourself
  • 47. 47   Let’s  all  take  a  few  moments  to  reflect  on  the  acDviDes  in  this  workshop.  Below   are  some  prompts  to  use  if  you’d  like  to  write  your  thoughts  down.  You  might   prefer  to  sketch.  Or  to  just  quietly  reflect.  This  is  all  fine.       Prompts:   •  Which  acDviDes  made  you  feel  the  most  comfortable?  Why?  How  about  the   acDviDes  that  made  you  feel  the  most  uncomfortable?  Why?       •  Some  of  today’s  acDviDes  could  be  used  in  conducDng  user  research.  In  fact,   some  were  chosen  specifically  because  they  are  used  in  user  research.  Have   you  facilitated  user  research  acDviDes  like  these?  Have  you  ever  lead  a  co-­‐ design  session?  What  happened?  How  did  people  feel?  Was  it  successful?   Why  or  why  not?       •  Consider  which  of  today’s  acDviDes  you  might  enjoy  recreaDng  for  others.   Who  might  they  be?  What  would  your  goal  be?  How  would  you  set  up  your   space  and  agenda  to  nurture  and  support  the  experience?       •  What  can  you  bring  into  your  daily  life  or  “daily  pracDce”  to  enhance  your   own  creaDvity?  How  do  you  think  this  might  impact  your  work?       •  Think  about  projects  that  you  have  been  on  or  are  on  right  now  where   people  seem  “check  out”  or  disengaged.  How  can  you  bring  your  creaDve   problem  solving  to  help  enhance  creaDvity  and  foster  a  collaboraDve  team   culture?   Ac4vity:   Wri4ng  /   Drawing   Reflec4on  
  • 48. 48   “Man  in  the  Mirror”   Time for Questions, Answers, Discussion, Naps, Food?
  • 49. 49   “Man  in  the  Mirror”   Appendix:  References     To  my  friends  from  UX  Hong  Kong  2015  and  the  CT  Chapter  of  the  UXPA:     The  following  slides  contain  some  of  the  resources  I’ve  used  in  the  creaDon  of  this   workshop.  I’m  sharing  them  with  you  to  encourage  your  own  CreaDve  Journey.  Your   journey  might  include  some  readings,  experiences,  as  well  as  your  own  experiments  with   your  personal  creaDvity.  I  encourage  you  to  contact  me  if  you  discover  new  material  or  if   you’ve  experienced  new  insights.       I  can  be  reached  at     jennifer.fabrizi@slalom.com   www.linkedin.com/in/jenniferfabrizi/en   hps://twier.com/jenniferfabrizi       All  the  best,   Jen  Fabrizi  
  • 50. About  crea4vity  &  innova4on   50   There  is  a  ton  of  informaDon  out  there  right  now  about  creaDvity  &  innovaDon.  Here  are  just  a  few  resources  that  you  can  check  out  but   this  list  is  by  no  means  exhausDve.     Books  of  interest:   •  Julia  Cameron,  “The  ArDst’s  Way”   •  Shelly  Carson,  “Your  CreaDve  Brain”   •  Linda  Hill,  et  al,  “CollecDve  Genius”  (I  strongly  recommend  this  book,  especially  if  you’re  a  manager  or  leader  of  a  creaDve  team  /   organizaDon.)   Hill  &  Truelove,  Harvard  Bookstore  presentaDon:   hps://www.youtube.com/watch?v=NWaAEUVBT8A   TEDx  Cambridge:    hps://www.youtube.com/watch?v=ImmtTHYU5GQ     •  Sco  Berkun,  “The  Myths  of  InnovaDon   If  you  Google  Sco  Berkun  you’ll  find  a  wealth  of  informaDon.     Online:   •  Jazz  and  Brain  Science  audio  clip  &  arDcle   hp://blogs.kqed.org/mindshil/2014/04/the-­‐link-­‐between-­‐jazz-­‐improvisaDon-­‐and-­‐student-­‐creaDvity/     •  The  Power  Pose:  Link  to  Amy  Cuddy  TED  Talk, hp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are?language=en      
  • 51. References  &  Resources     UX  DISCIPLINES   Blevis,  E.,  &  Stolterman,  E.  (2009).  FEATURE:  Transcending  disciplinary  boundaries  in  interacDon  design.  interac5ons,  16(5),  48–51.   doi:10.1145/1572626.1572636     In   their   arDcle   the   authors   discuss   the   nature   of   mulDdisciplinary,   interdisciplinary,   and   “transdisciplinary”   work   in   the   user   experience  domains.  I  have  adapted  and  expanded  their  model  to  apply  to  a  Capability  Model  framework.  A  framework  should  lead   toward  mulDdisciplinary  work  but  degrees  of  mastery  in  each  capability  need  to  be  achieved  first.  Also,  as  a  framework,  the  aributes   are  not  to  be  considered  absolute  or  definiDve;  put  another  way,  there  is  considerable  overlap  (“transdisciplinary”  thinking).     Also  read:  hp://www.uxmaers.com/mt/archives/2007/11/the-­‐five-­‐competencies-­‐of-­‐user-­‐experience-­‐design.php       Ling,  B.  (n.d.).  Design  Management  vs.  Design  Thinking.  Design  Sojourn.  Retrieved  May  26,  2013,  from   hp://www.designsojourn.com/design-­‐management-­‐vs-­‐design-­‐thinking/       FROM  KNOWLEDGE  &  CHANGE  MANAGEMENT   Craig,  W.,  Fisher,  M.,  Garcia-­‐Miller,  S.,  Kaylor,  C.,  Porter,  J.,  &  Reed,  L.  (2009).  Generalized  Criteria  and  EvaluaDon  Method  for  Center   of  Excellence:  A  Preliminary  Report.  SoFware  Engineering  Ins5tute.  Retrieved  from  hp://repository.cmu.edu/sei/278     And  read  more  about  CommuniDes  of  PracDce:     hp://www.infed.org/biblio/communiDes_of_pracDce.htm       Iqbal,  M.  (n.d.).  Customer  Experience  and  OrganisaDonal  Change:  ReflecDons  on  the  Limits  and  Folly  of  Outside-­‐In.  CUSTOMER  +   LEADERSHIP  BLOG.  Retrieved  May  26,  2013,  from   hp://thecustomerblog.co.uk/2013/04/16/customer-­‐experience-­‐and-­‐organisaDonal-­‐change-­‐reflecDons-­‐on-­‐the-­‐limits-­‐and-­‐folly-­‐of-­‐ outside-­‐in/       MODELING  COMPLEX  WORK  RELATIONSHIPS   Monk,  A.,  &  Howard,  S.  (1998).  Methods  &  tools:  the  rich  picture:  a  tool  for  reasoning  about  work  context.  interac5ons,  5(2),   21–30.  doi:10.1145/274430.274434         POWER  OF  NETWORKS   hp://www.thersa.org/events/rsaanimate/animate/rsa-­‐animate-­‐the-­‐power-­‐of-­‐networks   51  
  • 52. References  &  Resources     About  CMM  /  CMMI   CMMI  InsDtute,  Carnegie  Mellon    |    www.cmmiinsDtue.com   downloadble    resources  including    CMMI  models     Solware  Engineering  InsDtute    |    Carnegie  Mellon   hp://www.sei.cmu.edu/cmmi/?locaDon=secondary-­‐nav&source=652373     Background  on  the  CMM   hp://en.wikipedia.org/wiki/Capability_Maturity_Model     Dymond,  K.  M.  (1995).  A  Guide  to  the  Cmm:  Understanding  the  Capability  Maturity  Model  for  SoFware.  Process  Inc  U.S.   hp://www.amazon.com/exec/obidos/ASIN/0964600803/ref=nosim/lindazaratesc-­‐20/     User  Experience  Capability  Maturity  Models  (UX  CMMs)   Rich  Buwglieri’s  presentaDon  to  UXPA  Boston  on  UX  Maturity  Models   hp://www.slideshare.net/UPABoston/ux-­‐maturity-­‐modelbuwglieri   Rich  references  other  exemplars  of  UXMMs.     A  nice  example  from  Johnny  Holland  with  6  levels  of  maturity:   hp://johnnyholland.org/2010/04/planning-­‐your-­‐ux-­‐strategy     A  cute  version:   hp://www.tarrani.net/tzmodel/EvoluDonOfProcessMaturity.jpg       Process  Models  for  Agile   hp://www.agile-­‐training-­‐courses.com/scrum.html     hp://agileproductdesign.com/useful_papers/miller_customer_input_in_agile_projects.pdf       52