2. Engaging with the Future
Less is more
More is more
Differently
Josephine Green
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Beyond20
3. Techno-market era Socio-ecological era
We need a different way of perceiving, of being and of doing in the world
4. “When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle
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5. A new development model Can we continue
to consume the
future in this way?
Gross Domestic Product
(GDP)
Economic index
Index of social and economic welfare
(ISEW)
Time
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6. New Stories
Philips: Health & Wellbeing
New production New way New social
and consumption Of living industries
Beyond big Beyond materialism Beyond product
Social Innovation, Sustainability & Society
7. Social Innovation
Companies now “realize that global
challenges such as climate change, the
supply of clean water, epidemics and
social needs constitute a huge new
market. By creating new and more
responsible and sustainable solutions,
companies can cultivate new business
opportunities. ‘Corporate social innovation’
may be an important new business area
for private companies and a core driver of
innovation.”
The New Nature of Innovation, FORA, OECD,
Ministry of Economic and Business Affairs in Denmark and
Ministry of Economic Affairs in Finland)
9. Grassroots Social Innovation across Europe – broadband as an enabler
Micro-finance
www.grameenfoundation.org
Emude project 2007
http://www.kiva.org/ www.sustainable-everyday.net
world's first person-to-person
micro-lending website
www.socialinnovation.org
Timebanks
The School of Everything
A social enterprise that connects people
who want to learn and potential Working Rite
teachers, in anything from Arabic to
flamenco. There are already 25,000 “Social entrepreneur in residence”
teachers on the site.
10. Developing solutions with communities and stakeholders,
not providing solutions for them.
Societies become strong by exercising powers,
not by having things done to them
People Power
11. Decentralizing the main functions
Centralizing innovation Distributing innovation
• driven by competition • driven by collaboration
• maximizing profit and return on • maximizing mission and social
investment renewal
Distributing Design
Centralizing Design
Decentralizing Strategy
Centralizing Strategy
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12. management Innovation
Distributing complexity
Controlling complexity
Only way to begin to understand complex systems is to begin to work
together and a process of experimentation and continuous learning
Who are the change agents?
13. Pancakish Companies
Google 70/20/10 approach. The company is organized in small self managed
teams of 3 to 4 people
N.L.Gore (Goretex) How do you build an organization that feels like a
democracy? No ranks or titles, just some leaders. How do you get to be a leader
when your team chooses you as one. Each employer chooses the projects to work on
HCL Technology India “I think we need to destroy the concept of the CEO.
The notion of the visionary captain of the ship is bankcrupt” Has created a model of
reverse accountability. Managers are accountable to front line staff. Employees are
no.1, customers no.2, shareholders no.3.
Philips:https/connectus social.cast.com/stream/live Philips online
social network “the first time I’ve seen all corners of Philips, from the cleaner to the
CEO, and from Bangladesh to Cleveland talking, exchanging you tubes, joining groups,
adding family photos and dramas”
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14. New kind of leaders
invest and maximize vision and mission
create the space for longer term investments and returns
decentralize the functions and the organization
maximize learning, experimentation and innovation
` enable the change agents
trust and let go
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15. Simplicity and Complexity
Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption
Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems
More is More
16. Social innovation is a large and growing opportunity
for a new generation of entrepreneurs
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