1. LinkedIn “From the day we launched, LinkedIn has been about helping professionals build and maintain trusted relationships online.”- Reid Hoffmann, founding CEO GROUP 3

3. Degrees of separation

6. History 2002: LinkedIn began in Reid Hoffman’s living room 2003: Officially founded May 5, 2003 (Cinco de LinkedIn) The 5 founders invited 350 of their closest contacts to join Ends the year with 81,000 members and 14 employees 2004: Ends the year with 1.6 million members and 33 employees; International members represent about half of all members 2005: LinkedIn launches its first premium service, subscription service and ends the year with 4 million members

7. History 2006: Members can be kept up to do date through added newsfeed Ends the year with 8 million members 2007: Launches LinkedIn Answers, Intelligent Application Platform, news product, profile pictures and corporate blog Dan Nye made CEO Customer Service Location opens Membership surpasses 15 million 2008: Recruiter product launches and creates buzz in HR depts Mobile phone app launches LinkedIn partners with CNBC and The New York Times Ends with 33 million members

8. Competitors

10. Small usage in Europe and North America

12. Comcast acquired in May 2008 to integrate into its Internet unit

14. Promoted user creativity and autonomy, attracted teens

15. Extremely profitable

17. User base and platform made potential serious competitor in PNS market, social marketing

19. Strong presence in Germany, Austria, and Switzerland

20. Differed by giving open access to other members

22. Subscription fees per month led to tension between core businesses

24. Minimal threat due to different scope

26. Document editing and personnel updates

28. Strongly differentiated from SNS

30. Subscriptions

31. Job Postings

32. Corporate Solutions-passive candidates

35. Threat of Substitutes

36. Threat of New Entrants

37. Bargaining Power of Buyers- Bargaining Power of Suppliers

43. LinkedIn as a premier, trusted professional networking site

44. Corporate Intranet Offerings

45. Knowledge Management

46. Diversified revenue streams

47. Premium Accounts

48. Advertisements

49. Job Postings

50. Ability to watch expansion trends in different regions

51. Broad scope of professionals

52. Not limited to just doctors, just lawyers

53. SWOT Analysis: Strengths 30% user generated 50% self-promoting

55. Platform openness creates cultural divide

56. Asia and formal introductions

57. Unique Visitors of LinkedIn among social networking sites is very low

58. 2% of facebook users, use LinkedIn

59. 40% of LinkedIn users, use facebook

60. Low Time Spent per Session per User

61. LinkedIn: 6.5 minutes/day

63. Leveraging social applications on other sites

64. Ability to capture the Asian market

65. Desire for social media to enhance the professional experience

66. Professional videos, lectures

67. photo album sharing from trainings and conferences

68. Young professionals attitude towards "referral marketing"

70. Clean interface with the potential to bridge the gap between something very social yet professional

71. Expectations of young professionals

72. less boundaries between work and social life

73. XING’s access to Asia

74. Alienating both companies and individuals, by targeting both

75. SWOT Analysis

77. Strength: User Generated Advertisements

78. Opportunity: Positive young professional attitude towards "refferal marketing"Referral Marketing: LinkedIn already uses user-generated ads, and can capitalize on their effectiveness as more and more young professionals come from the facebook generation.

80. Weakness: Platform openness creates cultural divide

81. Opportunity: Ability to capture the Asian marketMust keep a close eye on competition: XING. And turn weaknesses into strengths. Adapt to the needs of the Asian market.

83. Strength: Ability to watch global expansion trends internally

84. Threat: XING and other PNSs targeting the Asian marketUse this strength to track the rate of Asian expansionon LinkedIn and make adjustments to compete head on.

86. Adding Social Aspects

87. Global Expansion

88. Timing of DecisionsWhere does LinkedIn fit?

90. “Walled Garden”

91. Controls/monetizes users’ activity

92. No “customer service problem” today

93. Ex: Facebook

94. Option to open platform to users/developers

95. Industry analysts view

96. Prior industries

97. Ex: Google

98. Middle Ground

99. DataPortability Work Group

100. RSS feeds--NOT URGENT--

102. Lack of urgency

103. Dependency

104. Technology advances

105. Other firms’ decisions

106. Maintain middle ground

107. RSS feeds/other opportunities

108. Creates favorable positioning

109. Uncertainty

111. Demographics

112. Income, age, career

113. Add social networking features

114. Fading social / professional distinctions

115. Corporate America acceptance

116. Increase time/visit--URGENT--

118. Maintain identity and loyalty to target market

119. Business first attitude

120. Slowly incorporate social features

121. Subtle yet useful

122. Strict acceptance policies

124. Strong base

125. English language

126. U.S. Market

127. June 2008 - 150 countries

128. Western World/India vs. Asian market

130. Millions of professional worldwide

131. Streamline vital languages

132. Multinational Corporations

133. Asian market

134. Business practice differences yield issues

135. Discreet / private

136. Emerging economies

137. Approach tentatively yet opportunistic

138. Challenge competitors

140. High unemployment

141. Recovery?

142. Growth of college graduates and professionals

143. First mover vs. second mover

144. Actions of Google, FB