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COMPLETING
                THE
INNOVATION MANAGEMENT
         PUZZLE

        by Julian Keith Loren

          +1.510.396.0888
        jkl@innomgmt.com
www.linkedin.com/in/juliankeithloren
Completing the Innovation Management Puzzle



               Innovation Then




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   2
Completing the Innovation Management Puzzle



               Innovation Then

           Invest in innovation and
                      hope
          for an occasional winner.




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   3
Completing the Innovation Management Puzzle



               Innovation Then

           Invest in innovation and
                      hope
          for an occasional winner.




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   4
Completing the Innovation Management Puzzle



               Innovation Then

           Invest in innovation and
                      hope
          for an occasional winner.


                                                      Innovation Now




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   5
Completing the Innovation Management Puzzle



               Innovation Then

           Invest in innovation and
                      hope
          for an occasional winner.


                                                      Innovation Now

                                                 Invest in innovation and
                                                           expect
                                               regular, exceptional results.

   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   6
Completing the Innovation Management Puzzle



                               Innovation Now



                           It’s time to complete
                                     the
                         Innovation Management
                                   Puzzle.



   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   7
Completing the Innovation Management Puzzle



           Innovation Management Categories




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   8
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT Innovation Management




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   9
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT Innovation Management

                                    “The Executive Suite”




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   10
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT Innovation Management

                                    “The Executive Suite”

                   Driving Innovation, but NOT Directly involved in Delivery




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   11
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT




          DIRECT Innovation Management




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   12
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT




          DIRECT Innovation Management

                                 “In the Innovation Trenches”




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   13
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT




          DIRECT Innovation Management

                                 “In the Innovation Trenches”

                        Directly Responsible for Delivering Innovations




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   14
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT




          DIRECT




          PARTIALLY Managed Innovation



   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   15
Completing the Innovation Management Puzzle



           Innovation Management Categories
          INDIRECT




          DIRECT




          PARTIALLY Managed Innovation
                   Only Managed during a Portion of the Innovation Cycle

   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   16
Completing the Innovation Management Puzzle



                        Existing vs. New Pieces


                         Existing Pieces                   New Pieces




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   17
Completing the Innovation Management Puzzle



                        Existing vs. New Pieces


                         Existing Pieces                   New Pieces


               Very well-defined
                 with proven
               methods and tools




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   18
Completing the Innovation Management Puzzle



                        Existing vs. New Pieces


                         Existing Pieces                   New Pieces


                                                                  Pieces addressed
                                                               through Full Innovation
                                                                     approaches




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.           19
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management

                 CONCEPTS:
               Risk is a given.
               Minimize losses.




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.   20
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management

                                      VOICES:
                                   Joanna Barsch
                                     McKinsey




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.   21
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                                            CONCEPTS:
                                   A Better View of Past Results
                                     Improves Future Choices.




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               22
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                                                                                   VOICES:
                                                                                 Tony Davila
                                                                           BCG Innovation Practice




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                     23
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies

                                 CONCEPTS:
               Innovation is key to gaining competitive edge,
                but may be difficult to control and integrate.




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               24
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies

                                                                                    VOICES:
                                                                              Clayton Christensen




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                    25
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                                       CONCEPTS:
                                       Many powerful concepts & effective techniques:
                                                     User Innovation,
                 “Ideation,”                     Human-centric design,
               Brainstorming,                   Constraint-driven design,
                Idea Creation                       “Design thinking”




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               26
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                           VOICES:
                                   Tim Brown & Tom Kelley
                                      Stanford d.school
                 “Ideation,”
                                      Michael Michalko
               Brainstorming,
                                       Eric von Hippel
                Idea Creation
                                          Doug Hall




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               27
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                     NOTE:
                                     When “Innovation” is
                                     mentioned, or “Innovation
                 “Ideation,”
                                     Effectiveness” is the goal,
               Brainstorming,
                                     this is usually the focus.
                Idea Creation




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               28
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                     BCG Innovation Practice, summarizing the results of their 2008
                                     Innovation Survey of nearly 3,000 executives:
                                     “The problem these companies face isn't a lack of
                 “Ideation,”         ideas—most of them have more than enough. It's
               Brainstorming,        that companies don't have a disciplined process for
                Idea Creation        turning those ideas into cash.”




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                      29
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                                                                    CONCEPTS:
                                                                               Have key innovators
                                                                                 create something
                  “Ideation,”
                                                                               tangible for hand-off
               Brainstorming,                   High-Level Design
                                                                              (design documents or
                Idea Creation                    & Prototyping
                                                                                a rapid prototype).




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                       30
Completing the Innovation Management Puzzle



                                   Existing Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                         Innovation’s Role & High-Level Innovation Strategies




                                                                                 VOICES:
                                                                                  IDEO
                  “Ideation,”                                                 Donald Norman
               Brainstorming,                   High-Level Design                iDesign
                Idea Creation                    & Prototyping




   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               31
Completing the Innovation Management Puzzle



                                     Existing Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                  “Ideation,”
               Brainstorming,                     High-Level Design
                Idea Creation                       & Prototyping


                  Open                                 CONCEPTS:
               Innovation         Look for external innovations that meet your needs.

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               32
Completing the Innovation Management Puzzle



                                     Existing Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                  “Ideation,”
               Brainstorming,                     High-Level Design
                Idea Creation                       & Prototyping


                  Open                   VOICES:
               Innovation            Henry Chesbrough

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               33
Completing the Innovation Management Puzzle



                                     Existing Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                  “Ideation,”
               Brainstorming,                     High-Level Design
                Idea Creation                       & Prototyping


                  Open             Pet-Project                        CONCEPTS:
               Innovation           Programs               Decentralize innovation initiatives

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               34
Completing the Innovation Management Puzzle



                                     Existing Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                  “Ideation,”
               Brainstorming,                     High-Level Design
                Idea Creation                       & Prototyping


                                                                 VOICES:
                  Open             Pet-Project
                                                            Theresa Welbourne
               Innovation           Programs
                                                           Google, 3M, Genetech
   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               35
Completing the Innovation Management Puzzle



                                     Existing Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies



                                                WHAT
                                                  IS
                                               MISSING?
                  “Ideation,”
               Brainstorming,                     High-Level Design
                Idea Creation                       & Prototyping


                  Open             Pet-Project
               Innovation           Programs

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               36
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                  “Ideation,”
               Brainstorming,                          High-Level Design
                Idea Creation                            & Prototyping


                  Open             Pet-Project                Autonomous, Multi-Disciplinary
               Innovation           Programs                        Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               37
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                Orchestrated
                  Ideation
                  “Ideation,”
               Brainstorming,                          High-Level Design
                Idea Creation                            & Prototyping


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               38
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                                    Rigorous
                Orchestrated
                                      Idea
                  Ideation
                                     Vetting
                  “Ideation,”
                                        &
               Brainstorming,                          High-Level Design
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               39
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                                    Rigorous
                Orchestrated
                                      Idea
                  Ideation
                                                        Iterative Design
                                     Vetting
                  “Ideation,”
                                        &
               Brainstorming,                          High-Level Design
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               40
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies




                                    Rigorous         Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                  Dramatically
                                                        Iterative Design
                                     Vetting                                Improving Success
                  “Ideation,”
                                        &                                   Rates by “Softening”
               Brainstorming,                         High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               41
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies

            Addressing
           Misalignment


                                    Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                   Dramatically
                                                        Iterative Design
                                     Vetting                                 Improving Success
                  “Ideation,”
                                        &                                    Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                 FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.               42
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies

            Addressing                                                                  Culture
           Misalignment                                                              Supporting FILC


                                    Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                   Dramatically
                                                        Iterative Design
                                     Vetting                                 Improving Success
                  “Ideation,”
                                        &                                    Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                 FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.                 43
Completing the Innovation Management Puzzle



                                       New Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                       Innovation’s Role & High-Level Innovation Strategies
                            Not just a risk-tolerant or risk-taking
            Addressing                                                      Culture
                            culture that supports ideation,
           Misalignment                                                Supporting FILC
                            design, and prototyping.

                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                    Idea
                  Ideation                                                 Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


                  Open           Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation         Programs                         Team Innovation

   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               44
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies

            Addressing             Organizational                                       Culture
           Misalignment               Design                                         Supporting FILC


                                    Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                   Dramatically
                                                        Iterative Design
                                     Vetting                                 Improving Success
                  “Ideation,”
                                        &                                    Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                 FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.                 45
Completing the Innovation Management Puzzle



                                         New Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies
                                                                Innovators:
            Addressing             Organizational                                         Culture
                                                              Recruiting, Rewarding,
           Misalignment               Design                                           Supporting FILC
                                                                    Retaining



                                    Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                   Dramatically
                                                        Iterative Design
                                     Vetting                                 Improving Success
                  “Ideation,”
                                        &                                    Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                 FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.                   46
Completing the Innovation Management Puzzle



                                 + Universal Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies
                                                                 Innovators:
            Addressing             Organizational                                         Culture
                                                              Recruiting, Rewarding,
           Misalignment               Design                                           Supporting FILC
                                                                    Retaining



                                    Rigorous          Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                                      Idea
                  Ideation                                                   Dramatically
                                                        Iterative Design
                                     Vetting                                 Improving Success
                  “Ideation,”
                                        &                                    Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                    Strategic
                Idea Creation                            & Prototyping
                                    Grouping                                 FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.                   47
Completing the Innovation Management Puzzle



                                 + Universal Pieces
               Innovation Portfolio Management                Innovation Measurement & Metrics

                            Innovation’s Role & High-Level Innovation Strategies
                                                                 Innovators:
            Addressing             Organizational                                         Culture
                                                              Recruiting, Rewarding,
           Misalignment               Design                                           Supporting FILC
                                                                    Retaining


                            Cross-Functional
                                   Rigorous           Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                              Involvement
                                     Idea
                   Ideation                                                  Dramatically
                            and Multi-Level             Iterative Design
                                    Vetting                                  Improving Success
                  “Ideation,” Ownership
                                       &                                     Rates by “Softening”
               Brainstorming,                          High-Level Design Hand-Offs, and using
                                   Strategic
                Idea Creation                            & Prototyping
                                   Grouping                                  FILC Impact Mapping.


                  Open             Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation           Programs                         Team Innovation

   3/12/2009                  © 2008-2009 Julian Keith Loren. All Rights Reserved.                   48
Completing the Innovation Management Puzzle



                               + Universal Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics
                                       Multi-Disciplinary
                       Innovation’s Role & High-Level Innovation Strategies
                                         Teams through
                             Organizational FILC Innovators:
            Addressing                                                      Culture
                                                  Recruiting, Rewarding,
           Misalignment          Design                                  Supporting FILC
                                                        Retaining


                            Cross-Functional
                                   Rigorous         Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                              Involvement
                                     Idea
                   Ideation                                                Dramatically
                             and Multi-Level          Iterative Design
                                    Vetting                                Improving Success
                  “Ideation,” Ownership
                                       &                                   Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                   Strategic
                Idea Creation                          & Prototyping
                                   Grouping                                FILC Impact Mapping.


                  Open           Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation         Programs                         Team Innovation

   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               49
Completing the Innovation Management Puzzle



                               + Universal Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                       Innovation’s RoleMulti-Disciplinary
                                        & High-Level Innovation Strategies
                                         Teams through
                             Organizational FILC Innovators:
            Addressing                                                       Culture
                                                   Recruiting, Rewarding,
           Misalignment          Design                                   Supporting FILC
                                                         Retaining


                            Cross-Functional
                                                                  Shared Credit
                                   Rigorous         Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                              Involvement
                                                                       and Dramatically
                                     Idea
                   Ideation
                             and Multi-Level          Iterative Design
                                                                     Reward
                                    Vetting                                Improving Success
                  “Ideation,” Ownership
                                       &                                   Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                   Strategic
                Idea Creation                          & Prototyping
                                   Grouping                                FILC Impact Mapping.


                  Open           Pet-Project                 Autonomous, Multi-Disciplinary
               Innovation         Programs                         Team Innovation

   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               50
Completing the Innovation Management Puzzle



                               + Universal Pieces
               Innovation Portfolio Management              Innovation Measurement & Metrics

                       Innovation’s RoleMulti-Disciplinary
                                        & High-Level Innovation Strategies
                                         Teams through
                             Organizational FILC Innovators:
            Addressing                                                       Culture
                                                   Recruiting, Rewarding,
           Misalignment          Design                                   Supporting FILC
                                                         Retaining


                            Cross-Functional
                                                             Shared Credit
                                   Rigorous    Full Innovation Life Cycle (FILC) Methods:
                Orchestrated
                              Involvement
                                                                   and Dramatically
                                     Idea
                   Ideation
                             and Multi-Level      Iterative Design
                                                                 Reward
                                    Vetting                            Improving Success
                  “Ideation,” Ownership
                                       &                               Rates by “Softening”
               Brainstorming,                    High-Level Design Hand-Offs, and using
                                   Strategic
                Idea Creation                      & Prototyping
                                   Grouping                            FILC Impact Mapping.
                                              Continuous
                                           Joint Ownership
                  Open           Pet-Project           Autonomous, Multi-Disciplinary
               Innovation         Programs                     Team Innovation

   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.               51
Completing the Innovation Management Puzzle



               Completing the Puzzle : First Steps




   3/12/2009              © 2008-2009 Julian Keith Loren. All Rights Reserved.   52
Completing the Innovation Management Puzzle



                                   Full Innovation
    Alignment Process




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              53
Completing the Innovation Management Puzzle



                                   Full Innovation
     Alignment-Vetting
     Switch




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              54
Completing the Innovation Management Puzzle



                                   Full Innovation
     Alignment-Vetting            Multi-Disciplinary
     Switch                       Vetting Process




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              55
Completing the Innovation Management Puzzle



                                   Full Innovation
     Alignment-Vetting            Multi-Disciplinary              Innovation
     Switch                       Vetting Process                 Clusters




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              56
Completing the Innovation Management Puzzle



                                   Full Innovation
                                              Iterative
                                              Alignment
                                              Tuning




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              57
Completing the Innovation Management Puzzle



                                   Full Innovation
                                                   Multi-Disciplinary
                                                   Teams using
                                                   Tailored Work
                                                   Patterns




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.              58
Completing the Innovation Management Puzzle



                                   Full Innovation
                                                   Multi-Disciplinary              Impact Mapping &
                                                   Teams using                     Agile Change Mgmt
                                                   Tailored Work
                                                   Patterns




                                  Rigorous          Full Innovation Life Cycle (FILC) Methods:
               Orchestrated
                                    Idea
                 Ideation                                                  Dramatically
                                                      Iterative Design
                                   Vetting                                 Improving Success
                  “Ideation,”
                                      &                                    Rates by “Softening”
               Brainstorming,                        High-Level Design Hand-Offs, and using
                                  Strategic
                Idea Creation                          & Prototyping
                                  Grouping                                 FILC Impact Mapping.


   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                  59
Completing the Innovation Management Puzzle



                                   Missing Pieces
               Innovation Portfolio Management       Innovation Measurement & Metrics
                                    EXCLUSIVE EVENT
                          Innovation’s Role & High-Level Innovation Strategies

                                 Organizationalmissing pieces at
                                 Fill in some
               Innovation                              Innovator                      Culture
               Alignment         Optimization          Screening                   Supporting FILC
                                   FULL INNOVATION AHEAD!
            Orchestrated     Rigorous                         Full Innovation Life
                                         Iterative Design
               Ideation March 31, 2009 in San Francisco (6 – 8 PM)(FILC) Innovation
                               Idea                        Cycle
                                           through FILC
                              Vetting                            Effectiveness:
                             Event details and registration:
              “Ideation,”        &                          Dramatically Improving
           Brainstorming,    Strategic                      Rates of Realization and
                                        High-Level Design
                      http://fullinnovationahead.eventbrite.com
            Idea Creation    Grouping                      Broad & Viable Adoption
                                          & Prototyping

                       Please join our LinkedIn and Facebook groups
                  Open for exclusive event discounts & free offers
                               Pet-Project        Autonomous, Multi-Disciplinary
               Innovation       Programs                Team Innovation

   3/12/2009                © 2008-2009 Julian Keith Loren. All Rights Reserved.                 60
Completing the Innovation Management Puzzle



                                          New Pieces
               Innovation Portfolio Management                 Innovation Measurement & Metrics

                             Innovation’s Role & High-Level Innovation Strategies
                                Please join the discussion
                Innovation          Organizational                 Innovator             Culture
                Alignment           Optimization                   Screening          Supporting FILC

               Orchestrated   Rigorous                         Full Innovation Life
                                          Iterative Design
                 Ideation       Idea                        Cycle (FILC) Innovation
                                            through FILC
                        http://www.linkedin.com/groups?gid=1701727
                               Vetting                           Effectiveness:
              “Ideation,”         &                          Dramatically Improving
           Brainstorming,     Strategic                     Rates of Realization and
                                         High-Level Design
            Idea Creation
                        http://www.facebook.com/group.php?gid=54654966718
                              Grouping                      Broad & Viable Adoption
                                           & Prototyping


                   Open             Pet-Project                 Autonomous, Multi-Disciplinary
                Innovation           Programs                         Team Innovation

   3/12/2009                   © 2008-2009 Julian Keith Loren. All Rights Reserved.                 61
Completing the Innovation Management Puzzle
                                                           Please send comments to
                                                              jkl@innomgmt.com

                                                   Missing Pieces THANK YOU!
   THANKS TO:
                 Innovation Portfolio Management                                 Innovation Measurement & Metrics
   ∙ Nils Strandberg, América Economía, for highlighting the importance of User Innovation and introducing me to Amar Bhidé’s
      related work.
                                     Innovation’s Role & High-Level Innovation Strategies
   ∙ Robin Cook, “Cultures of Innovation” Expert, for feedback related to culture in general, and Doug Hall’s work in particular.
                  Innovation                     Organizational                      Innovator                     Culture
   ∙ Paul R. Williams, PMP, Think for a Change LLC, for sharing his Innovation Maturity Model—which incorporates many of the
                   Alignment                  Optimization                       Screening               Supporting FILC
      existing puzzle pieces along a “Transformation Path.”

   ∙ Sridhar Chakravarthi Mulakaluri , Strategiqa, for adding “multi-level ownership” and “shared reward” as important universal
      pieces. Orchestrated                 Rigorous                                                Full Innovation Life
                                                                         Iterative Design
                    Ideation
   ∙ Patrick Chanezon, Google, for insisting that my previous categorization of Open Innovation and Pet Projects as Innovation
                                               Idea                                           Cycle (FILC) “Unmanaged”
                                            Vetting shapedthrough FILC during a portionEffectiveness:
      was misleading. That category has now been updated to “Partial” for “Partially Managed Innovation.” Innovation initiatives in
      this category are only formally managed or explicitly        by the organization                of the innovation lifecycle.
                   “Ideation,”                  &                                               Dramatically Improving
                Brainstorming,
   ∙   Julian Whitaker, Capsilon, for recommending the additional category descriptions, and excellent recommendations on flow and
                                            Strategic                                           Rates of Realization and
                                                              High-Level Design
        content (many still to be implemented).
                 Idea Creation             Grouping                                            Broad & Viable Adoption
                                                                 & Prototyping


                     Open                        Pet-Project                      Autonomous, Multi-Disciplinary
                    “Full Innovation Life Cycle” by innoh! is licensed
                  Innovation                      Programs                              Team Innovation
                     under a Creative Commons Attribution 3.0 License



   3/12/2009                             © 2008-2009 Julian Keith Loren. All Rights Reserved.                                       62

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Completing the Innovation Management Puzzle

  • 1. COMPLETING THE INNOVATION MANAGEMENT PUZZLE by Julian Keith Loren +1.510.396.0888 jkl@innomgmt.com www.linkedin.com/in/juliankeithloren
  • 2. Completing the Innovation Management Puzzle Innovation Then 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 2
  • 3. Completing the Innovation Management Puzzle Innovation Then Invest in innovation and hope for an occasional winner. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 3
  • 4. Completing the Innovation Management Puzzle Innovation Then Invest in innovation and hope for an occasional winner. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 4
  • 5. Completing the Innovation Management Puzzle Innovation Then Invest in innovation and hope for an occasional winner. Innovation Now 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 5
  • 6. Completing the Innovation Management Puzzle Innovation Then Invest in innovation and hope for an occasional winner. Innovation Now Invest in innovation and expect regular, exceptional results. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 6
  • 7. Completing the Innovation Management Puzzle Innovation Now It’s time to complete the Innovation Management Puzzle. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 7
  • 8. Completing the Innovation Management Puzzle Innovation Management Categories 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 8
  • 9. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT Innovation Management 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 9
  • 10. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT Innovation Management “The Executive Suite” 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 10
  • 11. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT Innovation Management “The Executive Suite” Driving Innovation, but NOT Directly involved in Delivery 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 11
  • 12. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT DIRECT Innovation Management 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 12
  • 13. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT DIRECT Innovation Management “In the Innovation Trenches” 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 13
  • 14. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT DIRECT Innovation Management “In the Innovation Trenches” Directly Responsible for Delivering Innovations 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 14
  • 15. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT DIRECT PARTIALLY Managed Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 15
  • 16. Completing the Innovation Management Puzzle Innovation Management Categories INDIRECT DIRECT PARTIALLY Managed Innovation Only Managed during a Portion of the Innovation Cycle 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 16
  • 17. Completing the Innovation Management Puzzle Existing vs. New Pieces Existing Pieces New Pieces 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 17
  • 18. Completing the Innovation Management Puzzle Existing vs. New Pieces Existing Pieces New Pieces Very well-defined with proven methods and tools 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 18
  • 19. Completing the Innovation Management Puzzle Existing vs. New Pieces Existing Pieces New Pieces Pieces addressed through Full Innovation approaches 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 19
  • 20. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management CONCEPTS: Risk is a given. Minimize losses. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 20
  • 21. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management VOICES: Joanna Barsch McKinsey 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 21
  • 22. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics CONCEPTS: A Better View of Past Results Improves Future Choices. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 22
  • 23. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics VOICES: Tony Davila BCG Innovation Practice 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 23
  • 24. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies CONCEPTS: Innovation is key to gaining competitive edge, but may be difficult to control and integrate. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 24
  • 25. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies VOICES: Clayton Christensen 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 25
  • 26. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies CONCEPTS: Many powerful concepts & effective techniques: User Innovation, “Ideation,” Human-centric design, Brainstorming, Constraint-driven design, Idea Creation “Design thinking” 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 26
  • 27. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies VOICES: Tim Brown & Tom Kelley Stanford d.school “Ideation,” Michael Michalko Brainstorming, Eric von Hippel Idea Creation Doug Hall 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 27
  • 28. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies NOTE: When “Innovation” is mentioned, or “Innovation “Ideation,” Effectiveness” is the goal, Brainstorming, this is usually the focus. Idea Creation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 28
  • 29. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies BCG Innovation Practice, summarizing the results of their 2008 Innovation Survey of nearly 3,000 executives: “The problem these companies face isn't a lack of “Ideation,” ideas—most of them have more than enough. It's Brainstorming, that companies don't have a disciplined process for Idea Creation turning those ideas into cash.” 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 29
  • 30. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies CONCEPTS: Have key innovators create something “Ideation,” tangible for hand-off Brainstorming, High-Level Design (design documents or Idea Creation & Prototyping a rapid prototype). 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 30
  • 31. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies VOICES: IDEO “Ideation,” Donald Norman Brainstorming, High-Level Design iDesign Idea Creation & Prototyping 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 31
  • 32. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open CONCEPTS: Innovation Look for external innovations that meet your needs. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 32
  • 33. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open VOICES: Innovation Henry Chesbrough 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 33
  • 34. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open Pet-Project CONCEPTS: Innovation Programs Decentralize innovation initiatives 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 34
  • 35. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping VOICES: Open Pet-Project Theresa Welbourne Innovation Programs Google, 3M, Genetech 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 35
  • 36. Completing the Innovation Management Puzzle Existing Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies WHAT IS MISSING? “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open Pet-Project Innovation Programs 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 36
  • 37. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 37
  • 38. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Orchestrated Ideation “Ideation,” Brainstorming, High-Level Design Idea Creation & Prototyping Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 38
  • 39. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Rigorous Orchestrated Idea Ideation Vetting “Ideation,” & Brainstorming, High-Level Design Strategic Idea Creation & Prototyping Grouping Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 39
  • 40. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Rigorous Orchestrated Idea Ideation Iterative Design Vetting “Ideation,” & Brainstorming, High-Level Design Strategic Idea Creation & Prototyping Grouping Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 40
  • 41. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 41
  • 42. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Addressing Misalignment Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 42
  • 43. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Addressing Culture Misalignment Supporting FILC Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 43
  • 44. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Not just a risk-tolerant or risk-taking Addressing Culture culture that supports ideation, Misalignment Supporting FILC design, and prototyping. Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 44
  • 45. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Addressing Organizational Culture Misalignment Design Supporting FILC Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 45
  • 46. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Innovators: Addressing Organizational Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 46
  • 47. Completing the Innovation Management Puzzle + Universal Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Innovators: Addressing Organizational Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 47
  • 48. Completing the Innovation Management Puzzle + Universal Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Innovators: Addressing Organizational Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Cross-Functional Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Involvement Idea Ideation Dramatically and Multi-Level Iterative Design Vetting Improving Success “Ideation,” Ownership & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 48
  • 49. Completing the Innovation Management Puzzle + Universal Pieces Innovation Portfolio Management Innovation Measurement & Metrics Multi-Disciplinary Innovation’s Role & High-Level Innovation Strategies Teams through Organizational FILC Innovators: Addressing Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Cross-Functional Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Involvement Idea Ideation Dramatically and Multi-Level Iterative Design Vetting Improving Success “Ideation,” Ownership & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 49
  • 50. Completing the Innovation Management Puzzle + Universal Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s RoleMulti-Disciplinary & High-Level Innovation Strategies Teams through Organizational FILC Innovators: Addressing Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Cross-Functional Shared Credit Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Involvement and Dramatically Idea Ideation and Multi-Level Iterative Design Reward Vetting Improving Success “Ideation,” Ownership & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 50
  • 51. Completing the Innovation Management Puzzle + Universal Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s RoleMulti-Disciplinary & High-Level Innovation Strategies Teams through Organizational FILC Innovators: Addressing Culture Recruiting, Rewarding, Misalignment Design Supporting FILC Retaining Cross-Functional Shared Credit Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Involvement and Dramatically Idea Ideation and Multi-Level Iterative Design Reward Vetting Improving Success “Ideation,” Ownership & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. Continuous Joint Ownership Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 51
  • 52. Completing the Innovation Management Puzzle Completing the Puzzle : First Steps 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 52
  • 53. Completing the Innovation Management Puzzle Full Innovation Alignment Process Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 53
  • 54. Completing the Innovation Management Puzzle Full Innovation Alignment-Vetting Switch Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 54
  • 55. Completing the Innovation Management Puzzle Full Innovation Alignment-Vetting Multi-Disciplinary Switch Vetting Process Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 55
  • 56. Completing the Innovation Management Puzzle Full Innovation Alignment-Vetting Multi-Disciplinary Innovation Switch Vetting Process Clusters Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 56
  • 57. Completing the Innovation Management Puzzle Full Innovation Iterative Alignment Tuning Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 57
  • 58. Completing the Innovation Management Puzzle Full Innovation Multi-Disciplinary Teams using Tailored Work Patterns Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 58
  • 59. Completing the Innovation Management Puzzle Full Innovation Multi-Disciplinary Impact Mapping & Teams using Agile Change Mgmt Tailored Work Patterns Rigorous Full Innovation Life Cycle (FILC) Methods: Orchestrated Idea Ideation Dramatically Iterative Design Vetting Improving Success “Ideation,” & Rates by “Softening” Brainstorming, High-Level Design Hand-Offs, and using Strategic Idea Creation & Prototyping Grouping FILC Impact Mapping. 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 59
  • 60. Completing the Innovation Management Puzzle Missing Pieces Innovation Portfolio Management Innovation Measurement & Metrics EXCLUSIVE EVENT Innovation’s Role & High-Level Innovation Strategies Organizationalmissing pieces at Fill in some Innovation Innovator Culture Alignment Optimization Screening Supporting FILC FULL INNOVATION AHEAD! Orchestrated Rigorous Full Innovation Life Iterative Design Ideation March 31, 2009 in San Francisco (6 – 8 PM)(FILC) Innovation Idea Cycle through FILC Vetting Effectiveness: Event details and registration: “Ideation,” & Dramatically Improving Brainstorming, Strategic Rates of Realization and High-Level Design http://fullinnovationahead.eventbrite.com Idea Creation Grouping Broad & Viable Adoption & Prototyping Please join our LinkedIn and Facebook groups Open for exclusive event discounts & free offers Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 60
  • 61. Completing the Innovation Management Puzzle New Pieces Innovation Portfolio Management Innovation Measurement & Metrics Innovation’s Role & High-Level Innovation Strategies Please join the discussion Innovation Organizational Innovator Culture Alignment Optimization Screening Supporting FILC Orchestrated Rigorous Full Innovation Life Iterative Design Ideation Idea Cycle (FILC) Innovation through FILC http://www.linkedin.com/groups?gid=1701727 Vetting Effectiveness: “Ideation,” & Dramatically Improving Brainstorming, Strategic Rates of Realization and High-Level Design Idea Creation http://www.facebook.com/group.php?gid=54654966718 Grouping Broad & Viable Adoption & Prototyping Open Pet-Project Autonomous, Multi-Disciplinary Innovation Programs Team Innovation 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 61
  • 62. Completing the Innovation Management Puzzle Please send comments to jkl@innomgmt.com Missing Pieces THANK YOU! THANKS TO: Innovation Portfolio Management Innovation Measurement & Metrics ∙ Nils Strandberg, América Economía, for highlighting the importance of User Innovation and introducing me to Amar Bhidé’s related work. Innovation’s Role & High-Level Innovation Strategies ∙ Robin Cook, “Cultures of Innovation” Expert, for feedback related to culture in general, and Doug Hall’s work in particular. Innovation Organizational Innovator Culture ∙ Paul R. Williams, PMP, Think for a Change LLC, for sharing his Innovation Maturity Model—which incorporates many of the Alignment Optimization Screening Supporting FILC existing puzzle pieces along a “Transformation Path.” ∙ Sridhar Chakravarthi Mulakaluri , Strategiqa, for adding “multi-level ownership” and “shared reward” as important universal pieces. Orchestrated Rigorous Full Innovation Life Iterative Design Ideation ∙ Patrick Chanezon, Google, for insisting that my previous categorization of Open Innovation and Pet Projects as Innovation Idea Cycle (FILC) “Unmanaged” Vetting shapedthrough FILC during a portionEffectiveness: was misleading. That category has now been updated to “Partial” for “Partially Managed Innovation.” Innovation initiatives in this category are only formally managed or explicitly by the organization of the innovation lifecycle. “Ideation,” & Dramatically Improving Brainstorming, ∙ Julian Whitaker, Capsilon, for recommending the additional category descriptions, and excellent recommendations on flow and Strategic Rates of Realization and High-Level Design content (many still to be implemented). Idea Creation Grouping Broad & Viable Adoption & Prototyping Open Pet-Project Autonomous, Multi-Disciplinary “Full Innovation Life Cycle” by innoh! is licensed Innovation Programs Team Innovation under a Creative Commons Attribution 3.0 License 3/12/2009 © 2008-2009 Julian Keith Loren. All Rights Reserved. 62