Heineken Case Study business Analysis

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heineken Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organization goals and objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Priority to reach goal ,[object Object],[object Object],[object Object],[object Object]

Problem: The maturing competitive Beer Industry Introduction Emergence Maturity Decline Demand (units/year) Time

Beer Industry Overview ,[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object]

Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object]

Business Strategy of the Industry ,[object Object],[object Object],[object Object]

Industry Outlook ,[object Object],[object Object],[object Object]

Value Chain Analysis (Primary Activities)

Value Chain Analysis (Secondary Activities)

Porter’s 5 Forces of competition

Porter’s 5 Forces of competition ,[object Object],[object Object],[object Object],[object Object],[object Object],Threats of substitutes Threats of new entry

Porter’s Five Forces of competition (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bargaining Power of Buyers Bargaining Power of Suppliers

Porter’s Five Forces of competition (cont’d) Rivalry between established competitors ,[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Weakness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Information 2005 2006 2007 ROE 21.1% 27.0% 15.5% EPS 1.71 1.90 2.29 Interest Ratio 14.8 19.7 22.7 Liquid Ratio .90 1.09 .95

Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presented By: Jin Lin Contact: www.programmerjin.com

Heineken Case Study business Analysis

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