Annual City Council PResentation, June 2010

1. Annual Report Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010

2. VVCB Fiscal Year 09-10 Marketing Sales Business Performance Measures 2010-11 Prosperity Council FilmVentura ICSC Golf T-BID David Puu

3. VVCB 09-10 Marketing Stephen Schafer

4. VVCB 09-10 The New Reality Occupancy & Rate TOT Careful Cuts ROI

5. VVCB 09-10 Adventure Tourism Channel Islands National Park--Public Relations Gear Guide Parks & Recreation Golf Packages Sports Commission

6. VVCB 09-10 Cultural Tourism Festive Season-Spring Campaign Visitor Guide Itineraries Mini Guides Film Committee ArtsLive Steve Cook

7. VVCB 09-10 Culinary Tourism Banner Ads Award Winning Wine Trail Tours Sunset Celebration Weekend Savor the Central Coast Restaurant Week Agri-tours Gateways Conference

8. VVCB 09-10 Advertising Co-op Partnerships Print Online SEO LATimes.com Facebook Ads

9. VVCB 09-10 Advertising Budget Travel Site visits Coastal Living Calls California State Visitors Guide Reader Service

11. Sunset

12. Coastal Living

13. 805

14. Instinct

15. Budget Travel

16. Desert Sun

17. Traveling with François

18. Road Trips

19. Meetings West

20. Small Market Meetings

21. WACVB News Notes

22. CTTC Newsletter

23. KVTA

24. Ventura County StarMedia Relations Over $2.5 million PAE ArtWalk FAM Adventure FAM Foodie FAM N.Y. Media Show CCTC Canadian Media Black Diamond (U.K.)

26. Press Room

27. Vintage Ventura

29. Peak Ages 35 to 44

31. GermanySocial CRM Web Presence Social Media Facebook, Flicker, Youtube & Twitter Site Traffic +600,000 SEO How Hot Are You? II

32. VVCB 09-10 Sales Stephen Schafer

33. VVCB 09-10 Reduced Staffing Group Lead Generation Telemarketing Email Sales Calls Trade Shows Site Tours RFPs Convention Services Gordon Lead generation down - Corporate travel - Trade shows Group room bookings down - Corporate travel + Length of stay + Gordon Conferences

34. VVCB 09-10 Business Stephen Schafer

35. VVCB 09-10 Transient Occupancy Tax Audits & Finance T-Bid Earned Income Partner Engagement Visitor Experience Report Cards & Frontline Visitors Center Board TOT & Reporting Working with City Staff on improved report forms Visitors Center Foreign Visitation 23% Germany Canada U.K. Out of State 29% Texas Arizona Washington California 48% Los Angeles Ventura Orange

36. VVCB 09-10 Looking Forward Prosperity Council Film Attraction

37. VVCB 09-10 Looking Forward Golf Partnerships 2010 looking better Economic Impact $15,578,324 $19.75 to $1 ROI Forecast Staycation over Leisure back, but frugal

38. VVCB 09-10 Summary Budget July 2010 – June 2011 Income City of Ventura $ 699,387.33 Co-op income $ 63,400.00 Total Income $ 762,787.33 Expense Advertising & Marketing $ 316,500.00 Operating Expenses $ 158,832.86 Total Staff Expenses $ 287,000.00 2010-11 Work Reduced Staff More Volunteers Fewer Trade Shows Focused L.A. Sales Efforts More on-line

39. VVCB 09-10 What We Need Ambassadorship Supportive Partnerships Local/Regional Alliances Improved Reporting Additional Funding Sources Sports Commission Improved infrastructure Board of Directors Jim Ludwig Oscar Pena Pat Seminario Mike Wagner SeanaSesma Barbara Quaid Victor Dollar Marie Lakin Marcia Rhodes Ed Wehan 3 open seats

40. Thank YouAnnual Report Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010