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Social Media Performance Measurement and Business Impact

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Hamill Associates Ltd
Hamill Associates Ltd

Presentation to the Institute of Internal Communications, June 2010 - Social Media Performance Measurement and Business Impact

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Social Media Performance Measurement and Business Impact Dr. Jim Hamill and Alan Stevenson www.energise2-0.com [email_address] June, 2010
Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Four I’s ,[object Object],[object Object],[object Object],[object Object]
The Four I’s ,[object Object],[object Object],[object Object]
Social Media Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – Individual Channels ,[object Object],[object Object]
Cafe Gandolfi
Cafe Gandolfi
Cafe Gandolfi
United Breaks Guitars
United Breaks Guitars
United Breaks Guitars
www.energise2-0.com
www.energise2-0.com
www.energise2-0.com
www.linkedin.com
www.linkedin.com
www.linkedin.com
Twitter ,[object Object]
Twitter
Twitter
Twitter
Twitter
Twitter
Merchant City – Twitter Performance
Merchant City – Twitter Performance
Merchant City – Twitter Performance
Merchant City – Twitter Performance
[object Object]
Social Media Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring Tools
What they offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Google Alerts
Social Mention
Trackur
[object Object],[object Object]
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
[object Object]
Business Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Impact ,[object Object]
SM Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy Map
[object Object]
[object Object],[object Object],[object Object]
www.web2-0cpd.com

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