Oracle Application Integration Architecture (AIA) presentation given to the Iowa Applications User Group in Coralville, IA in November, 2008.

1. Oracle Application Integration Architecture Jim Basler

7. The New Face of Applications Building Composite Applications at the Glass Notifications Email Documents Discussions Contextual Wiring Communities Presence Preferences Search Recent Favorites

8. Foundation for Applications

11. <Insert Picture Here> Viewlet Order to Cash PIP

12. <Insert Picture Here> Customer Use

13. <Insert Picture Here> “ We expect to dramatically improve our business operations and our IT costs by utilizing Application Integration Architecture Foundation Pack to integrate all of our applications.&quot; Vava Dimond VP Application Development, Schneider National

14. <Insert Picture Here> &quot;With Oracle Application Integration Architecture for Communications, KPN has integrated key applications to offer efficient business processes for customer centric billing. We have saved significant time and money by using pre-built integrations, as opposed to having to develop them from scratch.&quot; Frank Veldhuizen Program Manager, KPN

17. <Insert Picture Here> Analyst Remarks

18. What Analysts are Saying

19. <Insert Picture Here> Introduction to AIA

21. AIA Supports Your Path Forward Move At Your Own Pace, Protect Your Investments Technology Stack AIA leverages many of the same technologies as the Next Generation SOA AIA provides experience with SOA, to enable a phased migration forward Object Model A robust object model will ensure durability through upgrades

22. AIA is Powered by Fusion Middleware Apps Bulk ELT Adapters Partners B2B RFID SES DB Multi Protocol Routing XSLT Transform Enterprise Service Bus Native BPEL Business Rules Human Workflow BPEL Process Manager ROUTING & ORCHESTRATION Messaging UDDI Policies Security Web Services Manager Registry Events Analytics Business Monitoring System Monitoring EM BAM BI App Dev Framework & Web Center JDeveloper Analyst Tools BPA Suite AIA Foundation Pack J2EE Application Server ODI Process Integration Packs Enterprise Business Service & Object Library SOA Governance SOA Reference Architecture SOA Programming Model

24. The Oracle Solution: Oracle Application Integration Architecture Foundation Pack AIA is an open standards based platform that unites the world’s best applications through composite business processes .

30. Enterprise Business Object Development Methodology – Content Selection ORD_SHIP_SERIAL ORD_SCHEDULE ORD_SCH_DST ORD_SCH_COMM ORD_PRICE_DST ORD_PRCADJ_DTL ORD_LINE ORD_HEADER ORD_EST_SHIP ORD_EST_TAX_DTL PeopleSoft E-Business Suite JD Edwards OAG EBO Next Gen Apps Business Components/ Logical Entities/ Physical Objects SalesOrderHeader SalesOrderLine DistributedCharge OrderCommission SalesOrderSchedule Charge, Allowance SalesOrderHeader SalesOrderDetail SalesOrderCommission SalesOrderDetail OE_LOT_SERIAL_ NUMBERS OE_ORDER_HEADERS OE_ORDER_LINES OE_SALES_CREDITS OE_PRICE_ ADJUSTMENTS OE_ORDER_LINES Tax SalesOrder SalesOrderLine Charge, Allowance AllowanceDistribution ChargeDistribution, OrderCommission LotSerialDetail SalesOrderLineSchedule

31. ORD_SHIP_SERIAL ORD_SCHEDULE ORD_SCH_DST ORD_SCH_COMM ORD_PRICE_DST ORD_PRCADJ_DTL ORD_LINE ORD_HEADER ORD_EST_SHIP ORD_EST_TAX_DTL OE_LOT_SERIAL_ NUMBERS Business Components/ Logical Entities/ Physical Objects OE_ORDER_HEADERS OE_ORDER_LINES OE_SALES_CREDITS OE_PRICE_ ADJUSTMENTS SalesOrderHeader SalesOrderDetail SalesOrderCommission SalesOrderHeader SalesOrderLine DistributedCharge OrderCommission SalesOrderSchedule Charge, Allowance SalesOrderDetail OE_ORDER_LINES Tax SalesOrder SalesOrderLine Charge, Allowance AllowanceDistribution ChargeDistribution, OrderCommission SalesOrderLineSchedule LotSerialDetail Enterprise Business Object Development Methodology – Content Selection PeopleSoft E-Business Suite JD Edwards OAG EBO Next Gen Apps Business Components/ Logical Entities/ Physical Objects

32. ORD_SHIP_SERIAL ORD_SCHEDULE ORD_SCH_DST ORD_SCH_COMM ORD_PRICE_DST ORD_PRCADJ_DTL ORD_LINE ORD_HEADER ORD_EST_SHIP ORD_EST_TAX_DTL OE_LOT_SERIAL_ NUMBERS Business Components/ Logical Entities/ Physical Objects OE_ORDER_HEADERS OE_ORDER_LINES OE_SALES_CREDITS OE_PRICE_ ADJUSTMENTS SalesOrderHeader SalesOrderDetail SalesOrderCommission SalesOrderHeader SalesOrderLine DistributedCharge OrderCommission SalesOrderSchedule Charge, Allowance SalesOrderDetail OE_ORDER_LINES Tax SalesOrder SalesOrderLine Charge, Allowance AllowanceDistribution ChargeDistribution, OrderCommission SalesOrderLineSchedule LotSerialDetail Enterprise Business Object Development Methodology – Content Selection SalesOrder SalesOrderLine Charge, Allowance OrderCommission SalesOrderLineSchedule LotSerialDetail PeopleSoft E-Business Suite JD Edwards OAG EBO Next Gen Apps Business Components/ Logical Entities/ Physical Objects

41. 1 BSR: Topologic view of SOA SEBL CustomerPartyEBS Enterprise Business Service Portal AccountBalanceSiebelReqABCS Application Business Connectors Get Account Balance Summary integration scenario CustomerPartyListPortalABCS Application Business Connectors

43. More Resources

44. <Insert Picture Here> Business Value

46. Many IT Priorities: Application Integration, System Consolidation and Enhancing Processes at the Top “ IT’s Top Technology Priorities for 2008” 32% Of companies with revenues over $1billion say standardizing and consolidating their IT infrastructure is a top technology priority—more than any other. “ State of the CIO 2008” survey

48. CIOs have Yet to Define Broadly Based SOA Strategy, Focusing Instead on Point SOA Solutions

49. Integration Cost Comparison Custom Integration vs. AIA Opportunity to Quote PIP * Custom Integration Project Process Integration Pack (PIP) Implementation $ 10,400 ($ 1K@day** × 10.4 man-day) PIP license $ 60,000 ($ 30K@CPU × 2 CPU) Total costs $ 70,400 $ 518,000 ($ 1K@day** × 518 man-day) $ 0 $ 518,000 86% Cheaper ! * Workload 10.4 man-day 518 man-day 50x Faster! * PIP Impact *Disclaimer: Above comparison is estimated by standard processes. Excludes installation of SOA suite and set-up for EBS Quoting. Potential savings are speculative and we do not warrant that you will achieve such savings. Your actual savings, if any, are dependent upon a number of factors and may vary significantly. You should perform your own evaluation before making any software purchase decisions and make sure that you are familiar with the terms of your software license agreement which contains the exclusive warranties with respect to the Oracle software. **Rate provided based on OCSJ estimate. Update rate as needed. Source: OCS Japan, Hitachi Consulting Japan and IBM Business Consulting Services Japan, Jan. 2008

52. AIA Supports Your Path Forward Move At Your Own Pace, Protect Your Investments Application Integration Architecture Integrated Best in Class Industry Business Process Next Generation Applications Apps Unlimited New Releases More functionality Upgrade path to Fusion Apps

53. AIA Supports Your Path Forward Steps to Move Forward Fusion Middleware Explore other uses of Fusion Middleware – Identity Management for Instance AIA Leverage AIA Process Integration Packs or Foundation Pack to integrate your Applications Upgrade Step forward by upgrading your current application

55. <Insert Picture Here> Demonstration

56. A Q &

57. <Insert Picture Here> Appendix

58. Business without Boundaries Source Graphic Sell Support Source Manage Fulfill Distribute Build Suppliers Customers End-to-End Composite Business Process Create New Products Market & Sell Products Make & Deliver Products Create New Products Market & Sell Products Make & Deliver Products Value Chain 1 Value Chain 2 Materials Materials Requests Orders Support Requests Orders Support Customer Organization and Value Chains ERP SCM Custom CRM PLM

59. CY2008/09 AIA Strategic Focus - PIPs

60. Requester Application Requester ABCS EBS Provider ABCS Provider Application EBS Implementation Routing EBS WSDL Interface ABCS Implementation: Validation Transformation Error Handling Security … Routing ABCS WSDL Interface Transport abstraction ABCS Implementation: Validation Transformation Error Handling Security … ABCS WSDL Interface Transport abstraction Logical Components of an AIA Integration Flow Routing BPEL Cross-Functional Processes BPEL Cross-Functional Processes BPEL Cross-Functional Processes