2. PRE SCHOOL
(AGE GROUP 2 YEARS TO 12 YEARS)
Strength Weakness Opportunity Threats
Unique concept
Education awareness
Teachers availability
To maintain monopoly
Company introduce first time in
education
Sensitive parents
To make different from other
preschool
Good return on investment
Tough competition
No. Of admission should be
high
Strong determination To maintain Teachers quality Working parents Sensitive parents
Developing area
Less polluted area
Middle class population is higher
than rich class
International curriculum
Early childhood concept
Fees afford by higher class
Location far from the city
Good infrastructure Initial investment cost is high Attraction of the area Return on Investment
Strong marketing Below the deadline To create brand name
Attractive logo
Concept copy by other schools
in a short period
Nutritional food To maintain a hygiene Healthy Children Health problem may arise
Transportation Distance from a’bad center Source of Advertisement Operating cost
Trained staff Turn over of Teachers Teachers Training Program will
developed
Lack of Good Quality of
teachers Monopoly of the
school
3. DAY CARE
(AGE GROUP 2 YEARS TO 12 YEARS)
Strength Weakness Opportunity Threats
Facilities
Quality of material
Hygiene depend on staff Working women Extra care as a small children
Availability of maid due to near
villages
Small age group need extra
care
Timing differ parents to parents Health problem of children
Medical facilities
(qualified nurse)
Distance from a’bad center Preschool student have
facilities
Lack of Good Quality of staff
Nutritional food To maintain a hygiene Healthy Children Health problem may arise
Live telecast on parents login
Utilize the space for increase
the income
Transportation Distance from a’bad center Source of Advertisement Operating cost
4. Strength Weakness Opportunity Threats
Link with pre school & day
care
Lack of nutrition Wide market of service
provider
To maintain quality
Nutritionist & supervisor Lack of hygiene Facilities provider to the
customer
Greediness of provider
Nutritional food To maintain a hygiene Healthy Children Health problem may arise
External provider or tie up with
branded company
Sensitive parents
CAFETERIA
5. Strength Weakness Opportunity Threats
New idea for kids Schedule of the school &
tuition classes
No kids Fitness center in a city Awareness for kids fitness
Part of kids club Lack of awareness Large age group Customer own concept for the
kids
Advertisement Middle class population is
higher than rich class
Fun bus Activities No location bar
Transportation Distance from a’bad center Source of Advertisement Operating cost
FITNESS
(Age Group 3– 16)
6. SPA
(AGE GROUP 5 YEARS TO 15 YEARS)
Strength Weakness Opportunity Threats
Exclusive access to high grade
natural resources
Expenses higher than income Accept by the customer Low ratio of customers
demand
Utilize the space for increase
the income
Need extra investments Spread the activity through
other activities
Need specialist for the natural
beauty treatment
Rich customer approach Middle class population is
higher than rich class
To maintain quality
7. DANCE / ART & CRAFT / Music
(Age 3 Years to 16 years)
Strength Weakness Opportunity Threats
Tie up with branded coach Expensive To create new attraction of
area
So many classes available
Utilize the space & create
income source
Fees structure higher than
other
Middle class population is
higher than rich class
Transportation Distance from a’bad center Source of Advertisement Operating cost
8. Strength Weakness Opportunity Threats
Pre school inter connected
activity
Awareness of the customers No any center in area Indian Fathers are less
interested
No extra space require Middle class population is
higher than rich class
Working woman have no time
for extra activities
Counselor of the school
available
Customer approach
Prenatal also connected with
the concept
PARENTING
9. Strength Weakness Opportunity Threats
People knows about Garbh
Sanskar
Indian culture can spread
Necessity of society
Middle class population is
higher than rich class
Indian cultural word “Garbh
Sanskar” most effective
Indian Fathers are less
interested
Customer health responsibility
Less polluted area Depend on Coach Quality &
Education
No any center in area Working woman have no time
for extra activities
Transportation Distance from a’bad center Source of Advertisement Operating cost
PRENATAL
10. Strength Weakness Opportunity Threats
No shops for kids branded
products
Middle class population is
higher than rich class
Other activities published by
such services
Awareness of the customer
Fulfill requirement of area Extra benefit to the customers Investment cost
Facilities provider to the
customer
Customer approach
RETAIL
11. COACHING CLASSES
(AGE GROUP 11 YEARS TO 16 YEARS)
Strength Weakness Opportunity Threats
Demanded in area Lack of availability of tutors Open market Quality of tutors
Large age group Differ from the preschool Result make a brand Lack of Good Quality of tutors
Space can be utilized Needs of the area
No investment cost
Good Quality of tutors
12. PERSONALITY GROOMING / LANGUAGE CLASSES FOR KIDS & ADULTS
(Age group 3 years to 25 years)
Strength Weakness Opportunity Threats
Good Quality of tutors Lac of availability of French
tutors
Publicity of other programs Customers approach
English & French tutors highly
demanded
Lack of Good Quality of tutors
Utilize the space for increase
the income
Transportation Distance from a’bad center Source of Advertisement Operating cost
13. Event Management
Strength Weakness Opportunity Threats
Good Quality of staff Extra Investment Cost Publicity of other programs Customers approach
Needs for Kids club Many competitors Lack of Good Quality of staffs
Utilize the space for increase
the income
Distance from a’bad center Source of Advertisement Operating cost
Customer approach
