27. What is valuable (or not valuable)
about the Gallery is also different to
different people
28. For a family that is not particularly aware of art the
value may just be a day out with the kids
29. For a family that is not particularly aware of art the
value may just be a day out with the kids
For the art world it may be about networking
30. For a family that is not particularly aware of art the
value may just be a day out with the kids
For the art world it may be about networking
For some it may be about prestige
31. For a family that is not particularly aware of art the
value may just be a day out with the kids
For the art world it may be about networking
For some it may be about prestige
For academics it may be about access to knowledge
32. For a family that is not particularly aware of art the
value may just be a day out with the kids
For the art world it may be about networking
For some it may be about prestige
For academics it may be about access to knowledge
For the city it may be about cohesion
33. However, the audiences of the JAG
are also stakeholders. The building
and collection were donated to the city
and people of Johannesburg.
35. Much of our thinking about value lies in
objects.
36. Much of our thinking about value lies in
objects. The object of exchange.
41. I can buy a drill bit for R20.
This implies that the value of the drill bit is R20.
42. But people don‟t want to buy a quarter-inch drill bit.
They want a quarter-inch hole.
43. The value of the object is
in ways an illusion.
Further, the value of the
thing is only revealed
when used.
With the drill-bit and
screw I am able to hang
a painting. The value lies
in having a painting
hanging in my living
room.
In this sense, the actual
value is co-produced.
44. The value of the object is
in ways an illusion.
Further, the value of the
thing is only revealed
when used.
With the drill-bit and
screw I am able to hang
a painting. The value lies
in having a painting
hanging in my living
room.
In this sense, the actual
value is co-produced.
45. This not only tells us that value exists-in-use but also
that what we need to look for is the “why”
46. So why are the building, the
collection, the archives
valuable?
47. …as „totems‟ to link people together
…for community engagement and cohesion
…for filling a void
…for problem solving
…for personal transformation
…for dignity
…social activation
…a social economy
…memory creation
…memorialisation
…placemaking
…identity making
…beautification
…democratisation
…consciousness, debate and growth at the personal
or societal levels
48. In this sense, the Gallery, it‟s staff, operations,
exhibits, archive are agents for a value exchange that
exists across the JAG‟s ecosystem.
49. It is the way that JAG facilitates the
engagement with these objects that is
the hidden intellectual capital
50. The user experience of the inner city
remains the „what‟ but ones
relationship to that experience can shift
what it means.
52. The answer to questions like:
Why visit the JAG?
Why donate to the JAG?
Why lend art to the JAG?
Why tell your friends about the JAG?
Why lobby for the JAG?
53. …lies in an argument and demonstration of the
relevance of the co-produced value that the JAG
provides as an agent to its stakeholders.
54. This relevance needs to be explored, understood
and unpacked.
Once we can can see this landscape of meaning
we can start to design ways to engage
stakeholders in the co-production of the value it
holds.
55. And this should form the basis for the
design of a new user experience.
65. The model:
1. Define purpose
2. Establish
encompassing
values
3. Link purpose and
values to create
behaviours
4. Deliver
behaviours
through tactics
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Two dominant perceptions of the inner city.King George Street can be an intimidating experience (taxis, litter…)Entrance to the gallery. Taxis, litter and bollardsSigns on gates – NO PARKINGConfusion once entering the gate. Drive around to North entrance, Pass by original South entrance – Signage I have images, find attachedLitter on the railway track North entrance - No disabled parkingNorth entrance seems neglected – in need of renovation/restoration
Another way to approach the gallery is through the use of new public transport (Untested to a large degree). Gautrain and Rea Vaya. Gautrain - Walking might be intimidatingEntrance through North entrance of park.Park constantly ungradedProblem with litter and loiteringFear of crimeCommunity policing Greenhouse and chess players
Another way to approach the gallery is through the use of new public transport (Untested to a large degree). Gautrain and Rea Vaya. Gautrain - Walking might be intimidatingEntrance through North entrance of park.Park constantly ungradedProblem with litter and loiteringFear of crimeCommunity policing Greenhouse and chess players
Another way to approach the gallery is through the use of new public transport (Untested to a large degree). Gautrain and Rea Vaya. Gautrain - Walking might be intimidatingEntrance through North entrance of park.Park constantly ungradedProblem with litter and loiteringFear of crimeCommunity policing Greenhouse and chess players
OR arrive East of park with Rea Vaya bus and follow signage to entranceSimilar experience as other visitors when entering the gallery.
OR arrive East of park with Rea Vaya bus and follow signage to entranceSimilar experience as other visitors when entering the gallery.
OR arrive East of park with Rea Vaya bus and follow signage to entranceSimilar experience as other visitors when entering the gallery.
Friendly greetingBookshopDisruptions due to renovations and hanging new shows. These improvements negatively perceived. (Example: Courtyard trees and Courtyard)