Presentation at UX Joburg. It's a discussion about the big picture of 'experience' - looking beyond features to the human condition, the designers consciousness and the nuances of how this emerges in the iterative design process.
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3. & 4.
1. First time user 2. Trial and repeat use 3. Exploration & extended use 4. Power user & advocate
38.
39.
40. This is all good. We are moving beyond features to
experience.
We’re starting to look at:
• the spaces between features
• and the kinds of connections that exist between features
• and the systems in which they operate (those internal
and external to the service provider)
41. But how do we start to unpack what experience is?
72. What is your history?
What are your politics?
What are your economics?
What is your culture?
What kind of society would you like to live in?
What is your context of use?
Are you an early, mid or late adopter?
Are you hands-on, disconnected or impulsive?
What are your routines?
What do you hold dear?
What do you hate in other people?
What makes you envious?
What did you believe differently as a child?
What do you turn to in despair?
What makes you dance spontaneously?
How do you like architecture to make you feel?
What do you base your judgements of others on?
What would you write a book about?
What kind of personae are you?
How is this different to other people?
73.
74.
75. Develop an intuition for recognising when simple things are
simple and when they are hiding complexity.
The Anatomy Lesson of Dr. Nicolaes Tulp, by Rembrandt. 1632
The Anatomy Lesson of Dr. Nicolaes Tulp, by Rembrandt. 1632
Conversations about features is like the tale wagging the dog…
Like a pot of gold at the end of a rainbow…
Let’s deconstruct MTN
What we’re told vs. what we experience
Call centre
And relationship
When I’m abroad
When I’m out of range
Seamless integration of features into the environment is super powerful
Seamless integration of features into the environment is super powerful
i.e. we can measure the effectiveness of features (the time it takes and whether a user can successfully complete a task)
i.e. we can measure the effectiveness of features (the time it take and whether a user can successfully complete a task)
Organising features can be powerful and effective
Organising features can be powerful and effective
Organising features can be powerful and effective
Organising features can be powerful and effective
The human condition
Damien Hurst’s shark – The Impossibility of Death in the Mind of Someone Living
Jake and Dinos Chapman. Diorama detail from the exhibition ‘Come and See’
Martin Creed. Dead Dad
Rationality and reasoning. Philosophy; Aristotle…
Mental models…Rick Ross, Ladder Chapter (Fifth Discipline Fieldbook, by Peter Senge et al)
Alan Greenspan, American economist, who served as Chairman of the Federal Reserve of the United States from 1987 to 2006…the Naturalistic Fallacy
Occupy Wall Street demonstrations
Behavioural economics and cognitive bias (image: Edward Appleton)
Meaning (Martin Creed again)
Belief: Flat earth society. Common sense tells us the world is flat!
Belief
Emotions: Hassenzahl
Perception
Perception
Paradigms: politics & values
Paradigms: economics
Paradigms: culture
Paradigms: history
Time and place: colonialism
Time and place: colonial infrastructure
Scales of relationships… watercooler, weekend friends, four times a year friends, once every six years friends
From broad and shallow to narrow and deep
Developing personal consciousness…
Becoming comfortable with complexity…a skill to stay calm
Resist reduction. SA is the ultimate bootcamp for living with diversity and complexity.
The stages through iterative testing. Low, medium to high fidelity
Our interpretation of findings from testing is limited by our sensitivity to people, diversity and imagination
Our interpretation of findings from testing is limited by our sensitivity to people, diversity and imagination
The story of how the folks at Apple went through a prototype / testing cycle over multiple continuous days until the developer had an epiphany and solved the whole thing overnight.