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So many people forget about the key fundamentals of forecasting - have you?
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Article: Forecasting Fundamentals
1.
HAVE YOU FORGOTTEN: The Fundamentals
of Forecasting? “I think there is a Forecasting Fundamentals world market for 1. Your forecast will always be wrong about five computers.” Sometimes we forget this – Thomas Watson, Chairman obvious truth. A forecast is of IBM, 1958 just that, an estimate, a predicted future result. The question you should be asking, Sometimes forecasting the of course, is “how wrong is future is fraught with our forecast?” difficulties. Even those 2. Simple forecast entrepreneurs whom we place methodologies often JEFF ROBSON on a pedestal don’t always trump complex ones CEO have the business foresight we Access Analytic assign to them. What can There is danger in complexity. jrobson@accessanalytic.com.au seem certain can turn out to Forecasts that rely on be false. What can seem complicated methods often highly unlikely can become "There is no reason everyday. hide key assumptions built into the model. When key anyone would want a assumptions are obscured it Rather than go into a deep computer in their discussion about forecasting can lead to unexpected and hard to trace failures. On the home." and modelling techniques, we other hand, simple forecast wanted to remind you about methods are easy to – Ken Olson, president, some core principles. Lessons understand, to analyse and to chairman and founder of that at times can easily be work out why it went wrong. Digital Equipment Corp., 1977 forgotten, to the detriment of the quality and accuracy of your financial models. “640KB ought to be enough for anyone” – Bill Gates, 1981 © ACCESS ANALYTIC SOLUTIONS PTY LTD SUITE 143, LEVEL 1, 580 HAY ST, PERTH, WESTERN AUSTRALIA 6000 www.accessanalytic.com.au
2.
Forecasting is Hard!
determine the component You’re usually better off using parts, than to forecast the 3. A correct forecast (or at solid data and adding further component parts and then least a highly accurate one) assumptions than to work add them up to determine the does not prove your with rarely used data. bigger number. forecast method is correct 5. All trends will eventually 8. Technology is not the It could have been chance. end (that’s why they’re solution to better When you accurately project called trends) forecasting financial and other key performance indicators, it’s Many factors will affect the Robust forecasting comes still important to check your pattern you’re trying to from sound logic in your methods. If you only question forecast. It doesn’t matter methodology. First, create an your methods when there is a how accurately you predict appropriate strategy and then large variance in the data, the trend, in the future the use technology to make it you’ll miss all those times your variables will change and the more successful and efficient. forecast was just lucky – forecast will be wrong. Technology is not the answer potentially hiding a multitude … it’s the tool to make it 6. It’s hard to eliminate of sins. better. bias, so most forecasts are 4. If you don’t use the data biased So remember these core regularly, trust it less principles and you’ll be when forecasting Let’s not forget we’re talking about predictions here. When building your forecasts on you have to make a range of solid foundations. The quality of your data is proportional to the amount assumptions (which factors to And try not to make the same you use it. include, how strongly to mistake as Ken Olson, Bill weight them etc.), it’s likely Gates or Thomas Watson – When information is not that you will be adding some being that wrong never makes regularly used errors often bias to the forecast. you look good! remain undetected (and errors are common in financial 7. Large numbers are easy models). Regular use of data to forecast than small ones helps identify mistakes and It’s usually better to forecast smooths out inconsistencies the bigger number and work over time. back the calculation to © ACCESS ANALYTIC SOLUTIONS PTY LTD SUITE 143, LEVEL 1, 580 HAY ST, PERTH, WESTERN AUSTRALIA 6000 www.accessanalytic.com.au
3.
Help! At Access Analytic,
we help clients develop robust forecast models every day. We are experts in financial modelling, budgeting and forecasting and count some of Australia’s largest companies amongst our clients. If you’d like to chat about your forecast models and how you can make your decisions with confidence, call us on +61 8 6210 8500, or email us at info@accessanalytic.com.au today! © ACCESS ANALYTIC SOLUTIONS PTY LTD SUITE 143, LEVEL 1, 580 HAY ST, PERTH, WESTERN AUSTRALIA 6000 www.accessanalytic.com.au
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