Facebook for Nonprofits

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Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.

Business

Fundraising
with
Facebook
Keys to developing a winning strategy

Get people talking
• Shareable topics

• Questions

• Polls

• Inspire

photo credit: http://www.flickr.com/photos/pedrosimoes7/517874

Donors

• Encourage donors to help

• Add a “share” button to your donations
page

• Create messages they can use

• Ask for stories

• Friendly competition and guilt

Integration

• Add social sharing buttons everywhere

• Donations page

• Thank you page

• Website

• Emails

• Newsletter

https://developers.facebook.com/docs/plugins/

Advertising
• Ads

• Sponsored
stories

• Promoted posts

stats via
http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-tes

What to promote

• When your reach drops-promote a post

• Calls to action

• Shareable content

• Report results

• Partner offers-discounts

• Deadlines

Shareable content

http://simplymeasured.co

Be Graphic

• Links alone are not enough to get the click

• Images and videos create emotional response

• Tell your story

• Tell us why we should care

call
to
action

https://www.facebook.com/charitywater

Call to action

https://www.facebook.com/bigcatresc

Tech-Soup
• Digital storytelling
resources

• Tools list

• Tips and tricks

• On-demand webinars

http://bit.ly/YPmPEN

Measurement
• What are your goals?

• Use landing pages

• Insights

• Sproutsocial.com

• PageLever.com

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Facebook for Nonprofits

1. Fundraising with Facebook Keys to developing a winning strategy

2. Get people talking • Shareable topics • Questions • Polls • Inspire photo credit: http://www.flickr.com/photos/pedrosimoes7/517874

3. Donors • Encourage donors to help • Add a “share” button to your donations page • Create messages they can use • Ask for stories • Friendly competition and guilt

4. Integration • Add social sharing buttons everywhere • Donations page • Thank you page • Website • Emails • Newsletter https://developers.facebook.com/docs/plugins/

5. Text http://razoo.com

6. https://fundrazr.com/

7. http://www.justgiving.com/

8. Advertising • Ads • Sponsored stories • Promoted posts stats via http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-tes

9. Promoted Posts

10. What to promote • When your reach drops-promote a post • Calls to action • Shareable content • Report results • Partner offers-discounts • Deadlines

11. Shareable content http://simplymeasured.co

12. Be Graphic • Links alone are not enough to get the click • Images and videos create emotional response • Tell your story • Tell us why we should care

13. call to action https://www.facebook.com/charitywater

14. Call to action https://www.facebook.com/bigcatresc

15. https://www.facebook.com/surfride

16. http://memegenerator.net

17. Video

18. http://animoto.com/cause

19. Tech-Soup • Digital storytelling resources • Tools list • Tips and tricks • On-demand webinars http://bit.ly/YPmPEN

20. Measurement • What are your goals? • Use landing pages • Insights • Sproutsocial.com • PageLever.com

21. Insights

22. Insights

23.

24. Questions? Janet@janetfouts.com