The document discusses the past, present and future of UX design. In the past (1996) UX was not a common practice, but now schools teach UX courses and design is regularly covered in media. While UX has gained recognition, the future brings new challenges as interaction models evolve with technologies like wearables, networks, algorithms and autonomy. The document provides frameworks for understanding technology trends and scenarios for envisioning possible career futures in this changing landscape.

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@jessmcmullin
Situ Strategy
Jess AT situ DOT org
Hashtag #UXSS #wwnw
We Won, Now What?
The UX Strategies Summit

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Jump in my time machine with me.
Photo: Wikipedia

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1996

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Nineties pictures

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Netscape 3

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UX What?

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Investment in user
experience was the
exception, rather
than the rule.

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Back in the time machine…

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Fast forward video
2015

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2015

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Schools specifically teach UX
courses, with more every year.

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Jony Ive is Apple’s
Chief Design Officer
‣ Photo: Cult of Mac

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Design is
regularly
covered in
major media.
Business
Week’s 2004
IDEO cover
wouldn’t be
surprising
today.

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Congratulations!
‣ Photo: Jess McMullin

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We won!

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Now what?

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In a world where
everybody designs,
and everything is
designed, what does
the future hold for
designers?

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1.A Few UX Trends
2.Trend Framework
3.Futures Thinking
for your UX career

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Some UX Trends

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Future of Interaction
Four Orders of Design
Future of Practice

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Future of Interaction
Four Orders of Design
Future of Practice

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Make It So
Nathan Shedroff &
Chris Noessel
Coincidentally 33%
off with code
SPOCK this week

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{
Google Glass icon CC: BY Aha Soft http://www.aha-soft.com/
Algorithm
Person Input/Output Device Network
The Universal Interaction Model
INTERACTION INTERACTION
INTERACTION

27. Input/Output
Input Output Example
Haptic Haptic ForceTap
Voice Voice Siri, Google Now, Cortana,
Touch Smartphone
Buttons /
Physical UI
Xbox
Gesture Kinect, Leap Motion
Gaze Eyetracking, Hololens
Text / Keyboard Text Keyboard & Screen
Image Screen, Projection
Sound Keyboard clicks on phone
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Some of the input / output possibilities today

28. UX Design is both more intimate & at larger scale
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What is getting closer? What is growing in scale?

29. Design for the Network
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Connecting data, devices, and relationships
Follow @mmilan

30. Jawbone & friends redefining the network
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What does it mean to connect to devices, data, people?

31. Algorithmic UX
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The algorithm determines the experience. Design it.

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HAL 9000 & Autonomy
‣ Photo: 2001, A Space Odyssey

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What is the autonomous experience?
‣ Photo: Google

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The Future of Interaction is about
intimacy & scale,
connections, data & networks,
autonomy & algorithms.
And you.

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Future of Interaction
Four Orders of Design
Future of Practice

36. Buchanan’s 4 Orders of Design
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Beyond the screen. Services and systems.
Diagram from NirandFar.com

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Product
System / Context
Product
Service
Service
Product Product
Product
Product

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www.systemic-design.org

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Wicked problems, wicked opportunties
‣ Photo adassel http://www.freeimages.com/photo/1157723

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Future of Interaction
Four Orders of Design
Future of Practice

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Increasing
recognition of
the Value of UX

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The value of ux
and the future of the
design firm.

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This is John Kembel
‣ Photo: HiveLive

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2011. Oracle buys RightNow

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And got a design team in the mix
‣ DesigningCX.com

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We do not charge for our CX
Journey Mapping workshops
‣ DesigningCX.com

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But that’s not always the case…
‣ McKinsey.com

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“It’s no secret that design is increasingly a source
of competitive advantage and business value. In
a world of fierce competition, products, and
services that are well designed—working better
as well as looking better—have a critical edge.”
- McKinsey / Lunar acquisition press release

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The value of ux
and the market for
design & ux tools.

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Invision Prototyping Tools
‣ Screenshot: Invision

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The Grid.io
“AI that designs websites”
‣ Photo: Grid.io

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Autodesk Dreamcatcher
‣ Image: Autodesk

54. The Practice Continuum
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Where is your career headed
Where are design firms headed?

55. Where we’ll all be in 5 years
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Working in-house, in consultancy, on direction or delivery
E.g.
Capital One+Adaptive Path
Intuit
E.g.
Facebook+Hot
Capital One+Adaptive Path
Intuit
E.g.
McKinsey + Lunar
Accenture+Fjord
SY Partners
XPLANE
IDEO
E.g.
Accenture+Fjord
McKinsey + Lunar
DesignMap
IDEO
Agency-land
In House
Consultancy
Direction
Delivery
Whereyouwork?
Where you focus

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Trend Framework:
Making Sense of
New Technologies

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I want you to meet
someone special
(and a little quirky)

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Marshall McLuhan
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McLuhan was born 30 minutes from my house, in Edmonton

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“The medium is the message”
“The global village”
“We shape our tools, and then
our tools shape us”

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The Laws
of Media,
1988

62. The McLuhan Tetrad
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One way to understand any new technology
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enhance
What does it
amplify?
Reverse
How does it flip
when pushed?
MEDIUM
Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988

63. The McLuhan Tetrad
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The smart phone
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enhance
What does it
amplify?
Reverse
How does it flip
when pushed?
MEDIUM
Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988
Immediate gratification
App for that
Connectivity
Immediate answers
(Weak) social ties
Avoid phone calls
Distraction
Instrument of doom
Barrier to relationships
Rotary ring tones
Low-fi games
Telephone
Camera
Scanner
Desktop software
MP3 Player

64. The McLuhan Tetrad
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The smart watch
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enhance
What does it
amplify?
Reverse
How does it flip
when pushed?
MEDIUM
Skills? Skills?
Skills?Skills?

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1. Enhance
2. Obsolesce
3. Retrieve (Revive)
4. Reverse

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Future Thinking for
UX Careers

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Scenario Planning
Photo: Her, 2013, Warner Bros.

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Stories about
multiple futures.

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DECISION
DECISION
DECISION
DECISION
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE
POSSIBLE FUTURE

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The Art of
the Long
View,
by Peter
Schwartz

71. Identify the Decision
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72. What are the Key Factors?
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73. What are the Driving Forces?
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74. Rank by Importance or Uncertainty
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75. Select Scenario Logics / Plots
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76. Flesh Out Scenarios; Tell a Story
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77. Implications
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78. Select Leading Indicators & Signs
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79. Your own career scenario plan
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Like a graphic equalizer for the future(s)

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What stories will you tell?
‣ Photo: Jess McMullin

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We won!
Now what?

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Future of Interaction
Four Orders of Design
Future of Practice

85. The McLuhan Tetrad
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One way to understand any new technology
Revive
(Retrieve)
What does it
bring back?
Obsolesce
What does it
make obsolete?
Enhance
What does it
amplify?
Reverse
How does it flip
when pushed?
MEDIUM
Adapted from “The Laws of Media”, McLuhan & McLuhan, 1988

86. Your Own Personal Scenarios
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87. ONE LAST STORY
Stars

88. Photo: hokulea.com

89. I need your
help for this
last part…

90. Please Get Out Your
Mobile Phone

92. 1…2…3…

94. Photo: Nimish Gogri CC:BY http://www.flickr.com/photos/gogri/7927333264

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We Won, Now What?
@jessmcmullin
Situ Strategy
Jess AT situ DOT org
Hashtag #uxss #wwnw
Thank you!