6. 89% of companies will compete mostly
on customer experience by 2016
-Gartner
Why This Matters
The right content strategy can
create a better, more memorable
experience with your company that
drives, loyalty, affinity and results.
11. Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8
seconds to capture
someone’s attention!
12. Visuals Drive Higher Engagement With LinkedIn Updates
Videos can increase engagement by 74%
Photos can increase engagement by 147%
100% of the top 50 most engaging status updates on LinkedIn in
April included either an image, link, or video
13. Keep Visuals Original, Eye-Catching & Informative
Less stock
photos – more
original
content
22. Key Takeaways
Put customer needs and interests at the center of your content strategy
Shrinking attention spans call for high-quality visuals that tell a story
Content can do more than just marketing – it can help create
memorable experiences that drive brand loyalty.
23. Thank You & Questions
Jessica Gioglio
Head of Content Lab
Sprinklr