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10 Google+ Tips for Every Small
       Business Owner




  Jesse Stay - http://profiles.google.com/jessestay
           http://stay.am/gplusdummies
                 (c) 2011 - Stay N’ Alive Productions, LLC


                                                             1
Want More?
http://stay.am/staynewsletter




                     (c) 2011 - Stay N’ Alive Productions, LLC


                                                                 2
Why Google+?
 The future of Google+ is
         Google!




    (c) 2011 - Stay N’ Alive Productions, LLC


                                                3
Image credit: Robert Scoble




           Tip 1
Business Starts With People!
      (c) 2011 - Stay N’ Alive Productions, LLC


                                                  4
Business Starts With People!
 Open the covers!
 Use your CEO,
 Community Manager
 to show the “inside
 story”
 Be the news
 Hangouts


                    (c) 2011 - Stay N’ Alive Productions, LLC


                                                                5
Michael Dell
  CEO, Dell, Inc.
  (c) 2011 - Stay N’ Alive Productions, LLC


                                              6
Business Starts With People!
 Create circles for your notable employees
 Build up and promote your employees
 Use rel=”author” tags on your company blog - link back
 to employee Google+ Profiles
 Encourage employees to circle each other, create their
 own lists
 Use Google Apps for Business

                   (c) 2011 - Stay N’ Alive Productions, LLC


                                                               7
Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon




                                        Tip 2
Google+ Pages - Your Secret Weapon in Search
                                  (c) 2011 - Stay N’ Alive Productions, LLC


                                                                                                                8
Google+ Pages
Your Secret Weapon in Search
      (c) 2011 - Stay N’ Alive Productions, LLC


                                                  9
Google+ Pages
Your Secret Weapon in Search
      (c) 2011 - Stay N’ Alive Productions, LLC


                                                  10
Image credit: South Park




           Tip 3
Give Your Website Authority!
      (c) 2011 - Stay N’ Alive Productions, LLC


                                                  11
Google+ Badges
 http://google.com/+/business
       (c) 2011 - Stay N’ Alive Productions, LLC


                                                   12
Author Tags
  (c) 2011 - Stay N’ Alive Productions, LLC


                                              13
Link Your +1 Buttons
      (c) 2011 - Stay N’ Alive Productions, LLC


                                                  14
Tip 4
People are the New SEO!
    (c) 2011 - Stay N’ Alive Productions, LLC


                                                15
People are the New SEO
       (c) 2011 - Stay N’ Alive Productions, LLC


                                                   16
People are the New SEO
       (c) 2011 - Stay N’ Alive Productions, LLC


                                                   17
Image credit: Business Insider




              Tip 5
Developers! Developers! Developers!
         (c) 2011 - Stay N’ Alive Productions, LLC


                                                     18
Developers! Developers!
      Developers!
Integrate Badges, +1s,
Good SEO technique
                                          Cheap
                                                                     Good
Use Google+ APIs to
build social experiences
Bring social connections
into website experiences                                      Fast



                  (c) 2011 - Stay N’ Alive Productions, LLC


                                                                            19
Social Experience
 Washington Post Social Reader
        (c) 2011 - Stay N’ Alive Productions, LLC


                                                    20
Tip 6
Bringing Home the Bacon
    (c) 2011 - Stay N’ Alive Productions, LLC


                                                21
Bringing Home the Bacon
Ask questions
Know your audience
Use calls to action!
Pictures, videos, animated gifs bring attention (the
bacon)
Measure, Measure, Measure!
Circle people! Build Relationships.

                   (c) 2011 - Stay N’ Alive Productions, LLC


                                                               22
Tip 7
“Hang Out” With Customers
     (c) 2011 - Stay N’ Alive Productions, LLC


                                                 23
“Hang Out” With
               Customers
Show off your skillz

Open the covers

Bring influentials
together

Join other Hangouts!

24/7 Hangouts




                       (c) 2011 - Stay N’ Alive Productions, LLC


                                                                   24
Image credit: Yukihiro Fukuda, National Geographic




         Tip 8
Know Your Audience!
   (c) 2011 - Stay N’ Alive Productions, LLC


                                                      25
Know Your Audience!

Art forms like photographers, artists, programming,
creative people
Not typically “your mom”
Opportunities for new audiences
Your existing audience will discover through search



                  (c) 2011 - Stay N’ Alive Productions, LLC


                                                              26
Tip 9
Build Your Audience
  (c) 2011 - Stay N’ Alive Productions, LLC


                                              27
Build Your Audience
Circle others
Relationships!
Relationships!
Relationships!
Write interesting
content
Engage!


                    (c) 2011 - Stay N’ Alive Productions, LLC


                                                                28
Tip 10
   Sell! Sell! Sell!
(c) 2011 - Stay N’ Alive Productions, LLC


                                            29
Hashtags
Organizing the Community
     (c) 2011 - Stay N’ Alive Productions, LLC


                                                 30
Contests
(c) 2011 - Stay N’ Alive Productions, LLC


                                            31
Social Ads
Social Extensions and Social Display Ads
            (c) 2011 - Stay N’ Alive Productions, LLC


                                                        32
Social CRM
Building Relationships Through Google+
           (c) 2011 - Stay N’ Alive Productions, LLC


                                                       33
Want More?
http://stay.am/staynewsletter




                     (c) 2011 - Stay N’ Alive Productions, LLC


                                                                 34
Any
Questions?



        (c) 2011 - Stay N’ Alive Productions, LLC


                                                    35

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10 Google+ Tips for Every Small Business Owner

  • 1. 10 Google+ Tips for Every Small Business Owner Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC 1
  • 2. Want More? http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 2
  • 3. Why Google+? The future of Google+ is Google! (c) 2011 - Stay N’ Alive Productions, LLC 3
  • 4. Image credit: Robert Scoble Tip 1 Business Starts With People! (c) 2011 - Stay N’ Alive Productions, LLC 4
  • 5. Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 5
  • 6. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC 6
  • 7. Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Profiles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7
  • 8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2 Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8
  • 9. Google+ Pages Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 9
  • 10. Google+ Pages Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 10
  • 11. Image credit: South Park Tip 3 Give Your Website Authority! (c) 2011 - Stay N’ Alive Productions, LLC 11
  • 12. Google+ Badges http://google.com/+/business (c) 2011 - Stay N’ Alive Productions, LLC 12
  • 13. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC 13
  • 14. Link Your +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC 14
  • 15. Tip 4 People are the New SEO! (c) 2011 - Stay N’ Alive Productions, LLC 15
  • 16. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 16
  • 17. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 17
  • 18. Image credit: Business Insider Tip 5 Developers! Developers! Developers! (c) 2011 - Stay N’ Alive Productions, LLC 18
  • 19. Developers! Developers! Developers! Integrate Badges, +1s, Good SEO technique Cheap Good Use Google+ APIs to build social experiences Bring social connections into website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19
  • 20. Social Experience Washington Post Social Reader (c) 2011 - Stay N’ Alive Productions, LLC 20
  • 21. Tip 6 Bringing Home the Bacon (c) 2011 - Stay N’ Alive Productions, LLC 21
  • 22. Bringing Home the Bacon Ask questions Know your audience Use calls to action! Pictures, videos, animated gifs bring attention (the bacon) Measure, Measure, Measure! Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22
  • 23. Tip 7 “Hang Out” With Customers (c) 2011 - Stay N’ Alive Productions, LLC 23
  • 24. “Hang Out” With Customers Show off your skillz Open the covers Bring influentials together Join other Hangouts! 24/7 Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 24
  • 25. Image credit: Yukihiro Fukuda, National Geographic Tip 8 Know Your Audience! (c) 2011 - Stay N’ Alive Productions, LLC 25
  • 26. Know Your Audience! Art forms like photographers, artists, programming, creative people Not typically “your mom” Opportunities for new audiences Your existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26
  • 27. Tip 9 Build Your Audience (c) 2011 - Stay N’ Alive Productions, LLC 27
  • 28. Build Your Audience Circle others Relationships! Relationships! Relationships! Write interesting content Engage! (c) 2011 - Stay N’ Alive Productions, LLC 28
  • 29. Tip 10 Sell! Sell! Sell! (c) 2011 - Stay N’ Alive Productions, LLC 29
  • 30. Hashtags Organizing the Community (c) 2011 - Stay N’ Alive Productions, LLC 30
  • 31. Contests (c) 2011 - Stay N’ Alive Productions, LLC 31
  • 32. Social Ads Social Extensions and Social Display Ads (c) 2011 - Stay N’ Alive Productions, LLC 32
  • 33. Social CRM Building Relationships Through Google+ (c) 2011 - Stay N’ Alive Productions, LLC 33
  • 34. Want More? http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 34
  • 35. Any Questions? (c) 2011 - Stay N’ Alive Productions, LLC 35