1. Testing the Waters
Social Media Concierge October 2 to 7
Jesse Whale Sabrina Eshoo Mike Warner

2. Target Market
18 to 25 year old males and females
Currently living in Kingston
Enrolled in their 3rd year of the Interactive Marketing Communications Management
Program at St. Lawrence College
Interests include social media platforms, entertainment, social mixers, interesting facts,
marketing, advertising, content, and creativity
Usually found on their cellphones, iPads, iPods, iPhones, or in the Mac Lab

3. Objectives
Create a stream of platforms easily accessible to the target
Connect all three platforms to ensure maximum awareness and engagement
Create awareness about the accounts created and information that can be found
Engage target through comments, likes, and re-tweets
Inform target of all assignments, class lectures, and homework to be completed
Create a consistency of content to ensure audience engagement

4. Pinterest
Effective tool for organizing thoughts, easy to navigate, a “homebase” for course
content
Created IMC @ SLC account
Created individual boards for each course to ensure efficiency and organization
Pinned screen shots of assignments, tweets, and any content related to each
course
Re-pinned any content that was valuable to the program
Posted link to the account on the 3rd year IMC Facebook Page to encourage
students to follow
Reminded students to follow when discovered only half the students were
following the board
Successful concierge week on Pinterest

5. Twitter
Twitter is user friendly, familiar and cooperative
Faced with the task of integrating both the IMCSLC Facebook updates as well as the Pins
from the IMC Pinterest boards
The need to keep up with my fellow concierges seemed to slip my mind.
Focus was more so on what I could post to Twitter rather than communicating with the
group to create a fully integrated posting system
Created #concierge4theweek hashtag
On top of upcoming projects and daily reminders of our class schedule In retrospect, the
information was somewhat superficial in the context of what we were mean to be doing.
Managed to include a Twitter link and twitpic, and began a discussion
Although the outcomes were not what we had originally outlined, our checklist of goals is
not completely blank
Should have focused less on creating my own content, and more on curating the content
from both Facebook and Pinterest

6. Facebook
Great tool to get a conversation going as well as give out information through
slide shows, videos, word documents etc.
Found myself lost in the process and relying more on twitter since it was my
natural go to platform on a day-to-day basis
Could have engaged audience a little more and given topics to discuss on the
Third Year page
I fell short of my initial plan
Did not optimize on the chances of posting those questions and insights on
Facebook because other students may have had similar questions and concerns
Beneficial for the team and myself if I created a daily outline of our classes and
all upcoming assignments.
Could have used Hootsuite as a tool to promptly update statuses

7. Critiques
Jesse - “I wasn't too impressed with my team members for the week. I did my part and
reminded each team member daily to re-post my pins, or create their own content. Mike
tweeted a few times, but didn't have enough consistency or acted as a professional resource
to inform students effectively. I would have to say the same for Sabrina as well. I think it's
possible that if both Mike and Sabrina were to have chosen a different channel – they
might have been more apt to post updates, seeing as we're always on Twitter and Facebook,
things can get repetitive.”
Sabrina - “I applaud the efforts of my teammates. They both consistently posted
information in their selected channel and kept the engagement going. Jesse did an amazing
job with the Pinterest boards and organized them according to our classes. She also tried to
keep up with the twitter feed during the World Business Forum, and had a great hashtag
going for this assignment (#concierge4theweek). The hashtag is still being used and
followed. Mike had a great start and slowed down towards the end of the week, however his
tweets were relevant and informative.”
Mike - “I've really got to tip my hat to Jesse on this assignment. She really took charge and
fully understood the dynamic and integrated delivery that this assignment allowed. The
Pinterest aspect was well organized and clearly communicated. Sabrina was less active in
her content but the posts when she was giving the assignment her full attention show the
potential had she stuck with it. I don't feel that I saw enough from Sabrina to give her a
positive or negative commentary.”

8. Conclusion
Pinterest, Twitter and Facebook were all valuable sources but not used to their
full potential
Twitter could have been utilized more to engage in conversation and creative use
of hashtags
Facebook also had more potential but could have been switched out for a
different platform considering all of the content that’s constantly posted by
teachers and other students
Needed more active content and sharing in order to utilize each platforms full
potential
Overall effort and use of information isn’t up to par for giving students a valuable
and thorough set of resources. 5/10