Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

1. Visual Storytelling with Data
Presented by:
Tiffany Farrant-Gonzalez,
Information Design Director

2. Humans are
Visual Creatures

3. Every Dataset
has a Story to Tell
78%
123
ABC

4. The Rise of
Data Journalism

5. Infographic =
Information Graphic
Data Medium
0010011010101100111
Audience + Purpose Organisation
Narrative Visual Approach

6. Core Components
Have Integrity Educational
Snackable Valuable
Beautiful Timely
Entertaining Optimized

7. CASE STUDY 1: Amex OPEN

8. CASE STUDY 2: Samsung Smartwall

9. CASE STUDY 3: Eloqua s Blog Tree

10. CASE STUDY 4: Google Politics

11. Thanks for listening
Keep in touch:
@JESS3
JESS3.com