JESS3's Director of PR, Simon Owens, shares how JESS3 built its following through creating amazing, useful content. And, as a result, drives dozens of leads from top brands every week. Originally presented at ThirstDC on October 13, 2011.

4. It’s better to smile The effect of a woman’s facial attitude

5. The Myspace angle is Busted Popular female photo context

18. Overly-branded content Weak data Data overload