1. Integrating Agile User
Experience with
Customer
Development

2. { Customer Discovery
Problem
Persona
↓
Needs
↓
Uses Step 1
{ ↓
Features
{
Solution
↓ Inspiration for
Artifacts Startup
{ ↓
Mockups
↓ idea
Code
Step 2 Step 3
Persona & Needs Get out of the building
Hypotheses and validate hypotheses
{
Persona
{
Problem
Persona
↓ ↓
Needs Needs
Iterate Personas & Needs until you
predictably find them, you
understand their problems deeply,
and serving them is consistent with
your vision
@luxrco

3. { Customer Discovery
Problem
Persona
↓
Needs
↓
Uses
{ ↓
Features
{
Solution
↓
Artifacts
{ ↓
Mockups
↓
Code
Step 4 Step 5
Uses & Features Validate Uses & Features
Hypotheses
Persona
Persona ↓
↓ Needs
Needs ↓
↓ Uses
Uses ↓
↓ Features
Features Iterate until uses solve primary
need of persona and it is consistent
with vision, and it is validated that
those features are what is needed
for that use
@luxrco

4. { Customer Discovery
Problem
Persona
↓
Needs
↓
Uses
{ ↓
Features
{
Solution
↓
Artifacts [Wireframes, User Stories, Flows]
{ ↓
Mockups
↓
[PSD, CSS, HTML]
Code
Step 6 Step 7
1st draft of Validate
Artifacts & Mockups Artifacts & Mockups
Persona Persona
↓ ↓
Needs Needs
↓ ↓
Uses Uses
↓ ↓
Features Features
↓ ↓
Artifacts [Wireframes, User Stories, Flows] Artifacts [Wireframes, User Stories, Flows]
↓ ↓
Mockups [PSD, CSS, HTML] Mockups [PSD, CSS, HTML]
Problem/Solution
Fit Validated
Iterate until Persona is happy with
mockup and feels it solves their use
Customer Validation
@luxrco

5. { Customer Validation
Problem
Persona
↓
Needs
↓
Uses
{ ↓
Features
{
Solution
↓
Artifacts [ Wireframes, User Stories, Flows]
{ ↓
Mockups
↓
[PSD, CSS, HTML]
Code
Step 1 Step 2
Build MVP Validate MVP
Persona Persona
↓ ↓
Needs Needs
↓ ↓
Uses Uses
↓ ↓
Features Features
↓ ↓
Artifacts [ Wireframes, User Stories, Flows] Artifacts [ Wireframes, User Stories, Flows]
↓ ↓
Mockups [PSD, CSS, HTML]
Mockups [PSD, CSS, HTML]
↓ ↓
Code Code
Confirm MVP Works and it is
consistent with mockups
@luxrco

6. Customer Validation
Step 3
Wire Product for
Testing & Analytics
Measure:
Activation
Retention
Key Activity
Cohort Analysis
A/B Testing

7. Pieces
{
Problem
Persona
↓
Needs
↓
Uses
{ ↓
Features
{
Solution
↓
Artifacts
{ ↓
Mockups
↓
Code

8. Agile UX Differentiation
Big Company
Startup
Agile Design Thinking
UX
Speed & Perfection
Learning

9. Design Community Today
Agile UX
Adaptive
Interaction CHI
Design Stodgy
Association
Argumentative AIGA
Snooty
UPA (usability professional
association)
Annoying

10. Mission: Change how products are developed
Project: Increase size of community doing Lean
User Experience
Likelihood of conversion:
1. Agile UX
2. AIGA
3.ADA
4.UPA
5.CHI