Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
26. 26
— Steve Jobs
“If you haven’t found it
yet. Keep looking. Don’t
settle. Like any great
relationship it just gets
better and better as the
years roll on.”
30. 30
Core idea sheet
Problem /opportunity
Idea
Which will
And to do that I need…
1
2
3
Everybody busy + need to connect
An online social network
Show me what my friends do
Show them that I care
Help share my life
Four pizzas and two programmers
32. 32
Core idea sheet
Problem /opportunity
Idea
Which will
And to do that I need…
1
2
3
High energy bill and no control
A smart thermostat
Heats house only when needed
Understand my needs
Easy to control
$80.000
34. 34
Core idea sheet
Problem /opportunity
Idea
Which will
And to do that I need…
1
2
3
Nobody comments on articles
A comment-everywhere box
Let’s me comment on everything
Actively invites people to comment
Let’s me login with FB and Twitter
12 hours with one programmer
58. 58
Things go as expected
Relax Resist
Follow
(unconscious)
Think
(conscious)
Disinterest
(unconscious)
Fight
(conscious)
Ice to the Eskimos: How to market a product nobody wants