15. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
What is #BigData?
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected
16. Single View
What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?
20. “Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Steve Jobs
Apple, NeXT, Pixar
24. Precision Marketing
Building A Customer Company
Real-‐Time
Events
Rich
Contextual
Data
1011101100010001111101001010101
0110000100101101110001000010001
0001101110110001000111110100101
0101011000010010110111000100001
0001000110111011000100011111010
0101010101100001001011011100010
000100010001
Analyse
Compute
The
Perfect
Response
Deliver
The
Precise
ac<on
Proac<vely
and
In
Context
25. Companies are no longer
competing against each
other. They are competing
against speed.
Marc Benioff
Salesforce
26. The One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
@JEREMYWAITE
27. “Marketing is no longer about the stuff
you make but the stories you tell.”
Seth Godin
Rockstar Author