Slides from my keynote at the NHS Conference talking about health clouds and marketing clouds, and how digital technology is connecting patients (and customers), keeping people out of hospital and saving lives.

2. Marketing That
Saves Lives
@JeremyWaite
Head of Strategy, EMEA
Salesforce Marketing Cloud
jeremy.waite@salesforce.com

3. Safe Harbor
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4. Introducing the Salesforce Customer Success Platform
Helping Your Customers Love You

6. “We ask too much of technology
and not enough of ourselves.”
Nate Silver
@natesilver538

7. 4 Technology Shifts 2015
11.6%
Faster app
development
in the cloud.
25%
Mobile traffic
direct from
mobile to cloud.
550m
Social networks
and forums
(77% Dark)
90%
Data didn’t exist
12 months ago

8. Customer Expectations Have Changed
Yesterday Today
Today We Live In A Proactive World
Tomorrow
Reactive
Proactive
Predictive

9. The World Is More Connected Than Ever
Companies Must Become More Proactive
Thousands Millions Billions connected things
Terminal PC
Network of
terminals
Network of
PCs
Internet of
things

10. The Internet of Customers
Data From Devices, Apps, Sensors And More Should Improve Their Experience

11. We Need To Build Profitable Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys

14. There’s No Such Thing As…
@Scobleizer
#BigData

15. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
What is #BigData?
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected

16. 36 37 38 40 41 4239

17. 37º 38º 40º 41º39º

18. 39º
CELSIUS

21. • 8,000 Data Points / Second per Bed
• A 20 Bed ICU Is Responsible For 9.3m Decisions / Year

22. How will you turn billions of events into
proactive engagement?

23. Customer Experience

24. Disruptor Story
My Recent Business Trip
Focused on Experiences
Environment, Feeling, Context
Focused on Tasks
A to B, Collect Money

25. “80% Of Marketing Executives Feel
Overwhelmed By The Challenges They Face.”
Marketing Challenges 2015
PWC

26. Your Customer…
How Do You Fair?
First account
Education funding
Car financing
Marriage
Property
Short term investing
Savings
Budgeting
Variable payments
Daily cash
Long term investing
Fixed transactions
Retirement planning
Wealth transition
Bill payments

27. Precision Marketing
Building A Customer Company

28. • Unified customer view
• Apps built disruptor fast CloudMobile Profile
Personal
• Connect the total lifecycle
• Machine learning at scale
Big Data
Predictive
• Enriched profile
• Employee productivity
CommunitiesSales Service
Contextual
• Proactive insights flow
to everyone
AnalyticsJourneys Flow
Proactive
Precision Marketing
Building A Customer Company

29. Single View
What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?

30. Precision Marketing
Building A Customer Company
Real-­‐Time
Events
Rich
Contextual
Data
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0110000100101101110001000010001
0001101110110001000111110100101
0101011000010010110111000100001
0001000110111011000100011111010
0101010101100001001011011100010
000100010001
Analyse
Compute
The
Perfect
Response
Deliver
The
Precise
ac<on
Proac<vely
and
In
Context

31. 37% Executives Don’t Know The
Lifetime Value Of Their Customers.

32. Customers Are On A Journey With Brands

35. Who • What • Why • Where • When

36. “Information is powerful but it is
how we use it that will define us.”
Avinash Kaushik
@avinash

37. 1% à £200m

44. “Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Steve Jobs
Apple, NeXT, Pixar

45. More Info?
@Jeremy Waite
Jeremy.Waite @ Salesforce.com

46. thank y u