Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
20. Image by @JeremyWaite | Originally Created by Bloomberg Businessweek @BW | Data: @Interbrand
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Best Global Brands 2000 - 2015
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
Food, Drink & Tobacco Technology and Electronics Business Services & Diversified Automotive Media and Telecoms| | | |
COCA-COLA
MICROSOFT
IBM
INTEL
NOKIA
GE
FORD
DISNEY
McDONALDS
AT&T
28. “2016 is the year that traditional businesses will fight back”. Forrester
31. Avis Budget Group Inc. $CAR v @Uber Drivers
Disrupting Yourself
Yahoo Finance
1Billion Rides
via
1M Drivers
(Dec 2015)
[Over 50% businesses use <20% of their customer data]
35. Disruptor Story
My Trip to Copenhagen
Focused on Experiences
Environment, Feeling, Context
Focused on Tasks
A to B, Collect Money
36. Your Customer…
How Do You Fair?
First account
Education funding
Car financing
Marriage
Property
Short term investing
Savings
Budgeting
Variable payments
Daily cash
Long term investing
Fixed transactions
Retirement planning
Wealth transition
Bill payments
38. • Unified customer view
• Apps built disruptor fast CloudMobile Profile
Personal
• Connect the total lifecycle
• Machine learning at scale
Big Data
Predictive
• Enriched profile
• Employee productivity
CommunitiesSales Service
Contextual
• Proactive insights flow
to everyone
AnalyticsJourneys Flow
Proactive
Precision Marketing
Building A Customer Company
41. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
Monitoring Customer Journeys
Volume. Velocity. Variety. Veracity…
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected
42. Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
43. Customers Are On A Journey
“90% of the consumer buying journey now crosses 5 channels”. Google
44. TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.
45. One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
Created by @JeremyWaite
46. THE GOAL IN BUSINESS IS NOT TO“
SIMONSINEK
TO PEOPLE WHO NEED WHAT YOU HAVE
IT IS TO DO BUSINESS WUTH PEOPLE WHO
BELIEVE
SELL
WHAT YOU BELIEVE”.