Jeremy Waite is the Head of Digital Strategy for Salesforce EMEA. The document discusses how companies are now competing against speed and each other in real-time using customer data and analytics. It also highlights the growth of data and how technology can be used to build better customer relationships if applied thoughtfully.
7. COMPANIES ARE NO LONGER
COMPETING
“
AGAINST EACH OTHER,
”
SPEED.
MARCBENIOFF
THEY ARE COMPETING AGAINST
8. Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
9. Customers Are On A Journey
“90% of the Consumer Buying Journey Now Crosses 5 Channels”. Google
10. We Need To Build Meaningful Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys
27. TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.