ABBA Keynote, Sweden ~ "Disruptive Brands"
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My keynote from the ABBA Museum in Stockholm about explosive brands and disruption in the music industry
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ABBA Keynote, Sweden ~ "Disruptive Brands"
- 2. Jeremy Waite Head of Digital Strategy, EMEA @JeremyWaite Jeremy.Waite@Salesforce.com How To Build A Successful Brand Business Lessons I Learned from
- 3. Vatican 2005
- 4. Vatican 2015
- 5. CARS FREE SEX DRUNKENNESS SUICIDE
- 6. KULTUR ÄTER STRATEGI FÖR FRUKOST
- 7. 80% EXECUTIVES ARE OVERWHELMED. “ ” 75% EXECUTIVES ARE EMOTIONAL. “ ”
- 8. 69,444 LIKES / SECOND 28,936 LIKES / SECOND 5,787 TWEETS / SECOND 1,388 CYBER ATTACKS / SECOND 9,838 SWIPES / SECOND 20,000 NEW SONGS / DAY
- 10. There’s No Such Thing As… @Scobleizer #BigData
- 11. COMPANIES ARE NO LONGER COMPETING “ AGAINST EACH OTHER, ” SPEED. MARCBENIOFF THEY ARE COMPETING AGAINST
- 12. • FABB • BABA
- 13. $1Bn 8 minutes $14.4Bn 24 Hours $BABA -2%
- 14. FGI= ?L postivie -------------------------------- (BPM-150) +(K-[1/3+?,1/3,1/3-?])+1 The Perfect Song (Feel Good Index)
- 15. 94M Views
- 16. MARKETING IS NO LONGER ABOUT THE STUFF YOU “ BUT THE ” MAKE STORIES YOU TELL. SETHGODIN
- 17. 77% OF CONSUMERS DON’T WANT A RELATIONSHIP “ WITH A BRAND.”
- 18. Image by @JeremyWaite | Originally Created by Bloomberg Businessweek @BW | Data: @Interbrand 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Best Global Brands 2000 - 2015 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Food, Drink & Tobacco Technology and Electronics Business Services & Diversified Automotive Media and Telecoms| | | | COCA-COLA MICROSOFT IBM INTEL NOKIA GE FORD DISNEY McDONALDS AT&T
- 19. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys We Need To Build Loyal Relationships, Faster.
- 20. Customers Are On A Journey “90% of the consumer buying journey now crosses 5 channels”. Google
- 23. “OF COURSE WE WORE SILLY OUTFITS, THE PICTURES WERE CORNY AND SOME PEOPLE STILL FOCUS ON THAT. BUT ABBA WASN’T A BIG INTELLECTUAL THING. WE WERE A POP GROUP”.
- 25. THE DIFFERENCE BETWEEN AN AUDIENCE “ AND A ” CHRISBROGAN COMMUNITYIS WHICH WAY THE CHAIRS ARE FACING.
- 26. SPORTTV/FILMMUSIC FASHION PEOPLE SHARE EMOTIONS NOT FACTS
- 27. GREAT Marketing Does 6 Things People Share Emotions Not Facts. HEAD (Logic) HEART (Emotion)
- 28. Customer Experience Create More Value Than You Capture
- 30. LOOK AT THE BEATLES: HOW THEY STRUGGLED, HOW HARD THEY WORKED IN ORDER TO BECOME SUCH A GOOD LITTLE BAND. AND THAT'S WHY THEY HAVE SUCH LONGEVITY AND ARE STILL ADMIRED TODAY. “ ” BJÖRNULVAEUS
- 31. 375m
- 32. • SONGS ABOUT LOVE & LOSS • EUROPEAN INFLUENCE • UNIQUE SONG STRUCTURE • PERFECT PRODUCTION
- 33. “ONCE UPON A TIME … EVERY DAY … ONE DAY … BECAUSE OF THAT … BECAUSE OF THAT … UNTIL FINALLY ”.
- 34. 29th June, 2007.
- 35. My One Sentence Business Model I’m going to do , to make better, as measured by , and is worth . Created by @JeremyWaite
- 36. EVERYONE SHOULD PURSUE WHAT IS ORIGINAL “ IN ONESELF. THAT’S THE WAY FOR A LONG LIFE (IN MUSIC). ” BJÖRNULVAEUS
- 37. thank y u @JEREMYWAITE | @SALESFORCE (for the music)…
- 38. Precision Marketing Building A (Disruptive) Customer Company
- 39. • Unified customer view • Apps built disruptor fast CloudMobile Profile Personal • Connect the total lifecycle • Machine learning at scale Big Data Predictive • Enriched profile • Employee productivity CommunitiesSales Service Contextual • Proactive insights flow to everyone AnalyticsJourneys Flow Proactive Precision Marketing Building A (Disruptive) Customer Company