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How to Plan a
          Successful Social
          Media Campaign




@JeremyWaite | Head of Social Strategy, Adobe EMEA
How To Plan A Successful Social Media Campaign
Great Campaigns Have 4 Goals

                                     “You can’t
1. Driving Innovation                 manage
Innovate rapidly and often, and be   what you
recognized for it. Move fast and       don’t
break things…                        measure”.
2. Create Compelling Content
Create (or curate) content that
delivers relevant and meaningful
experiences across all channels.

3. Understanding Big Data
Identify actionable insights and
segments across channels to drive
engagement and leads.

4. Measure ROI
Make sure that your campaign is
set up to show exactly what impact
it has made to your bottom line.
When planning a successful
        social media campaign
     you need to know two things…


1. Where             2.    Where
  Should I                Should I
   Spend                   Focus
 My Budget?               My Time?
Planning a                                                            60% Social Intelligence   “You can’t manage
                                                       10% Strategy                               what you can’t
Successful                                                              30% Measurement
                                                                           10% Reporting
                                                                                                    measure”.
Social                                                                                           “Don’t spend
Campaign                                                                       60%


                          Where to spend your budget
                                                                                                     more
                                                                             Creative
                                                                                                 time creating
                                                       30% Content                                content than
- 60:30:10 Model                                                              30%                you do talking
                                                                           Community                to your
                                                                          10% Influencers          audience”.




                                                                               60%
                                                                              Core
                                                                             Channel             “Use paid media
                                                                                                   to accelerate
                                                       60% Media                                  great content,
                                                                                                  not to prop up
                                                                                                average content”.
                                                                              30%
                                                                         Complimentary
                                                                            Channel
@JeremyWaite
Head of Social Strategy
Adobe EMEA                                                              10% Viral Channel
How To Plan A Successful Social Media Campaign
Planning a                                               10%            1 hour a day
Successful                                           Creating Content
Social
Campaign
- 90:10 Model             Where to focus your time



                                                         90%              9 hours
                                                      Engaging with       per day
                                                      your audience




@JeremyWaite
Head of Social Strategy
Adobe EMEA
Want more help with your next
campaign? Check out
Adobe.com/UK/products/Social




@JeremyWaite
Head of Social Strategy, Adobe EMEA
                                      8
@AdobeSocial

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How To Plan A Successful Social Media Campaign

  • 1. How to Plan a Successful Social Media Campaign @JeremyWaite | Head of Social Strategy, Adobe EMEA
  • 3. Great Campaigns Have 4 Goals “You can’t 1. Driving Innovation manage Innovate rapidly and often, and be what you recognized for it. Move fast and don’t break things… measure”. 2. Create Compelling Content Create (or curate) content that delivers relevant and meaningful experiences across all channels. 3. Understanding Big Data Identify actionable insights and segments across channels to drive engagement and leads. 4. Measure ROI Make sure that your campaign is set up to show exactly what impact it has made to your bottom line.
  • 4. When planning a successful social media campaign you need to know two things… 1. Where 2. Where Should I Should I Spend Focus My Budget? My Time?
  • 5. Planning a 60% Social Intelligence “You can’t manage 10% Strategy what you can’t Successful 30% Measurement 10% Reporting measure”. Social “Don’t spend Campaign 60% Where to spend your budget more Creative time creating 30% Content content than - 60:30:10 Model 30% you do talking Community to your 10% Influencers audience”. 60% Core Channel “Use paid media to accelerate 60% Media great content, not to prop up average content”. 30% Complimentary Channel @JeremyWaite Head of Social Strategy Adobe EMEA 10% Viral Channel
  • 7. Planning a 10% 1 hour a day Successful Creating Content Social Campaign - 90:10 Model Where to focus your time 90% 9 hours Engaging with per day your audience @JeremyWaite Head of Social Strategy Adobe EMEA
  • 8. Want more help with your next campaign? Check out Adobe.com/UK/products/Social @JeremyWaite Head of Social Strategy, Adobe EMEA 8

Hinweis der Redaktion

  1. Digital DarwinismIt’s not survival of the fittest anymore – it’s survival of the FASTEST