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Who feeds an experience?
      (Let’s limit this to the web...)
Many
              people still don’t understand
        the different roles we play as Designers.
    Some people think “Visual Design”, while others
  think “HTML Coders”. “Web Designer” is a term that
 should only be used to describe what you do to your
grandparents.

 While in the past we’ve had distinct roles, the trend is
  to move towards “User Experience”, someone who
   understands many different aspects of the
         design and development process.
Design                    Interactions




Information
                                                                        Usability
Architecture


                         "Easy to Understand"
                               "Works in my browser"


                           The
                    "Wow"

                        Experience
                        "Love the look"
                                    "Easy to Use"
                               "Intuitive"


                            Front-End Development
     Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
Design                    Interactions




        Information
                                                                                Usability
        Architecture


                                 "Easy to Understand"
                                       "Works in my browser"
             User
                                   The
                     "Wow"
     Experience is made

                                Experience
 up of many different
pieces, but can be broken up
                       "Love the look"
 into roughly five
                                    "Easy to Use"
  different roles...
                                       "Intuitive"


                                    Front-End Development
             Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
Information Architect     Visual Designer   Interaction Designer   Usability Expert




Structure   Look                             Interactions           Usable
Order       Style                            Prototypes             Functional
Labeling    Colors                           Behavior               Testing
Wireframes Proportions                       Use                    Research
Business Fonts                               Context                HCI
Findability Emotions                         User Goals
                                             Technology


                                   XHTML JavaScript    APIs
           Front-End Developer

                                   CSS   Accessibility DOM
This
      new role of User
  Experience is made up of
 multitalented people who enjoy a
range of topics, and has passion for
 many aspects of design,
  development and technology.
Structure   Look         Interactions   Usable
Order       Style        Prototypes     Functional
Labeling    Colors       Behavior       Testing
Wireframes Proportions   Use            Research
Business Fonts           Context        HCI
Findability Emotions     User Goals
                         Technology


              XHTML JavaScript    APIs
              CSS   Accessibility DOM
Structure       Look             Interactions   Usable
Order           Style            Prototypes     Functional
Labeling        Colors           Behavior       Testing
Wireframes Proportions           Use            Research
Business Fonts                   Context        HCI
Findability of
         Here
  is an example Emotions         User Goals
                                 Technology
someone who has a
 range of interests...


                         XHTML JavaScript    APIs
                         CSS   Accessibility DOM
And
   more often then
not, these “Designers”
are well versed in Front-
 End Development.
Structure   Look       Interactions Usable
Order       Style      Prototypes Functional
Labeling    Colors     Behavior     Testing
       UserProportions UseDesigner
             Experience
Wireframes                          Research
Business Fonts         Context      HCI
Findability Emotions   User Goals
                       Technology


             XHTML JavaScript    APIs
             CSS   Accessibility DOM
Structure       Look        Interactions Usable
Order           Style       Prototypes Functional
Labeling        Colors      Behavior     Testing
       UserProportions UseDesigner
                 Experience
Wireframes                               Research
             This
Business User
       is why Fonts         Context      HCI
Findability is in such
    Experience Emotions     User Goals
   high demand. People with
                            Technology
   multifaceted skills
   produce work that is
       more balanced.
                   XHTML JavaScript    APIs
                   CSS   Accessibility DOM
It’s
    not just about the
“Look”, or the “usability”
of a product - it’s about
 the entire experience*.




                  * I know I’m simplifying... (what about cross-channel?)
“Our groups goal is to "make things work for people", and that
 usually encompasses the UI and Front-End Development. We use a
 series of tools and processes to develop and test an experience, to
 make sure it's usable, useful, and if we've done our job right, a
 pleasure to use. Our team is made up of Designers, Information
 Architects, Interaction Designers, and Front-End Developers.”




          This
  is how I’ve explained
what our User Experience
 team can do...
Dig Deeper
The six species of Information Architect
http://www.disambiguity.com/the-six-species-of-information-architect/

UX Roles & Titles: Trend or Profession?
http://www.challishodge.com/ux_titles2.html

What term do you use for ‘user experience’?
http://www.adaptivepath.com/blog/2006/09/12/what-term-do-you-use-for-user-experience/

IA Summit: IA’s Role in the Optimal Design Team
http://www.lukew.com/ff/entry.asp?313

User experience design resources
http://www.deyalexander.com.au/resources/uxd/

What Is User Experience Design?
http://www.paradymesolutions.com/articles/what-is-user-experience-design/
Thanks!

Jeremy Johnson
User Experience Lead
Sabre


http://www.jeremyjohnsononline.com

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Who feeds an experience?

  • 1. Who feeds an experience? (Let’s limit this to the web...)
  • 2. Many people still don’t understand the different roles we play as Designers. Some people think “Visual Design”, while others think “HTML Coders”. “Web Designer” is a term that should only be used to describe what you do to your grandparents. While in the past we’ve had distinct roles, the trend is to move towards “User Experience”, someone who understands many different aspects of the design and development process.
  • 3. Design Interactions Information Usability Architecture "Easy to Understand" "Works in my browser" The "Wow" Experience "Love the look" "Easy to Use" "Intuitive" Front-End Development Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
  • 4. Design Interactions Information Usability Architecture "Easy to Understand" "Works in my browser" User The "Wow" Experience is made Experience up of many different pieces, but can be broken up "Love the look" into roughly five "Easy to Use" different roles... "Intuitive" Front-End Development Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
  • 5. Information Architect Visual Designer Interaction Designer Usability Expert Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs Front-End Developer CSS Accessibility DOM
  • 6. This new role of User Experience is made up of multitalented people who enjoy a range of topics, and has passion for many aspects of design, development and technology.
  • 7. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs CSS Accessibility DOM
  • 8. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability of Here is an example Emotions User Goals Technology someone who has a range of interests... XHTML JavaScript APIs CSS Accessibility DOM
  • 9. And more often then not, these “Designers” are well versed in Front- End Development.
  • 10. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing UserProportions UseDesigner Experience Wireframes Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs CSS Accessibility DOM
  • 11. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing UserProportions UseDesigner Experience Wireframes Research This Business User is why Fonts Context HCI Findability is in such Experience Emotions User Goals high demand. People with Technology multifaceted skills produce work that is more balanced. XHTML JavaScript APIs CSS Accessibility DOM
  • 12. It’s not just about the “Look”, or the “usability” of a product - it’s about the entire experience*. * I know I’m simplifying... (what about cross-channel?)
  • 13. “Our groups goal is to "make things work for people", and that usually encompasses the UI and Front-End Development. We use a series of tools and processes to develop and test an experience, to make sure it's usable, useful, and if we've done our job right, a pleasure to use. Our team is made up of Designers, Information Architects, Interaction Designers, and Front-End Developers.” This is how I’ve explained what our User Experience team can do...
  • 14. Dig Deeper The six species of Information Architect http://www.disambiguity.com/the-six-species-of-information-architect/ UX Roles & Titles: Trend or Profession? http://www.challishodge.com/ux_titles2.html What term do you use for ‘user experience’? http://www.adaptivepath.com/blog/2006/09/12/what-term-do-you-use-for-user-experience/ IA Summit: IA’s Role in the Optimal Design Team http://www.lukew.com/ff/entry.asp?313 User experience design resources http://www.deyalexander.com.au/resources/uxd/ What Is User Experience Design? http://www.paradymesolutions.com/articles/what-is-user-experience-design/
  • 15. Thanks! Jeremy Johnson User Experience Lead Sabre http://www.jeremyjohnsononline.com