Early on as a Designer I had the privilege to work with some big brands, like: Verizon, Mission Foods, Nokia, and Sabre. Most of my projects were rooted in web applications. Which I loved, and was more than happy to work on as a UX Designer. But some designers took other paths, working on e-commerce sites, or perhaps lead generation. What has been hard to find recently is someone who's done both. I know I didn't know e-commerce to the degree I needed to when starting at GameStop - but learned quickly - luckily I've had some good teachers over the last couple of years.
Now talking about channels, bounce rate, A/B testing, conversion, SEM/SEO in the norm. And as I loved designing applications, I find equal interest in what makes people shop and (hopefully) eventually buy.
I recently gave this short presentation to a group of designers - a 101 on getting your interface to sell
1. so you want your
interface to sell.jeremy johnson
www.jeremyjohnsononline.com
101
2. Always be closingâŚThat doesnât
mean youâre always closing the deal,
but it does mean that you need to be
always closing on the next step in
the process.
-Shane Gibson
http://www.closingbigger.net/
12. how is my experience
optimized for x?
(aka) getting people to my store!
13. mobile âwe have a responsive siteâ
direct âwe have personalizationâ
sem âwe dynamically match the keywordsâ
seo âwe have original contentâ
off-line âwe have great agent toolsâ
affiliate âwe have promo code remindersâ
crm âwe have landing pages for emailâ
meta âwe play up our guaranteeâ
loyalty âwe allow you to spend your pointsâ
social âyou can share purchasesâ
15. âwhere is the fallout?â
âwhy are people from channel X not going
from step 4 to 5?â
âwhat if landed people directly on step 2 from
channel X?â
âcan we reduce steps?â
âwhat can we do to make them say âyesâ to
one more step?â
we need to watch...
18. 1.you're acquiring the wrong kind of
traffic to your page(s), or
2.you're acquiring exactly the right kind of
traffic to your page(s).
http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider
âletâs deďŹne the problem...â
19. site too slow?
loading order of the page?
too many distractions?
missing what customers are looking for?
canât find search?
ugly design?
http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Things-to-Consider
46. âEach card describes
one insight into human
behavior and suggests
ways to apply this to
the design of Web sites,
Web apps, and
software applications.â
http://getmentalnotes.com/
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