User Experience: It's All About Them
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1/3 of a panel talk given at the Ame
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User Experience: It's All About Them
- 1. It’s All About Them: Developing Information Services with User Experience Design #marsux #uxsears jenny benevento jennybento@gmail.com twitter: jennybento
- 2. about me librarian -public -academic -archives -corporate -shelver -reference -cataloging -circulation -serials -collection development -digital projects/metadata Employers -Reed College Library -Multnomah County Public -Oak Park Public (IL) -UIUC/IMLS -Associated Press -freelance -Sears/Kmart
- 3. 22 million items (Sears & other retailers) 240 million visitors annually products & services & parts 20+ websites user experience department 20+ websites
- 10. Appliances Tools Bed, Bath & Home Jewelry Books Apparel
- 11. Baby Fitness & Sports Automotive Toys & Games Electronics
- 12. Computers & Electronics Office Supplies Beauty Office Supplies Office Supplies Office Supplies
- 15. cell phone service dish network downloads
- 19. it’s the same thing -638 Pets Fitness & Sports>Hunting For the Home Groceries -643 For the Home>Kitchen & Dining Appliances For the Home>Furniture Clothing Groceries>Cleaning Supplies 649 Baby physical objects & digital things (and services)
- 20. correctness isn’t as important as findablity
- 24. if my users aren’t happy, no one gets paid. or, “I pay your salary”
- 25. 50%+ of site purchases are by consumers who browse the taxo. That means hundreds of millions of dollars. I don’t need to justify the taxo department as vital to my company, because it’s how more than half of our customers buy things. The CEO of a Fortune 50 company knows & cares about what taxonomy is and how it affects the business. The defense “this is what will sell more things” wins most arguments. Good taxo will ALWAYS sell more things
- 26. just make people happy
- 28. It’s NOT about this. No one ever needs to know about this.
- 32. Books are for use. Every reader his [or her] book. Every book its reader. Save the time of the reader. The library is a growing organism.
- 33. Jenny Benevento jennyb@gmail.com twitter: jennybento jennyjenny.org