Latent0514Semantic2012

1. The Importance of Latent Semantic
Indexing
If you know anything about internet marketing and SEO, then you’ve probably heard
about LSI, or latent semantic indexing. What is it? And why is it so important for your
SEO? Let’s find out.
First, LSI is the process by which a writer layers an article with a number of special
keywords. So, instead of basing an article around a single keyword, like “blue widgets”,
the article might mention related topics like “aquamarine widgets”, “cheap widgets for
sale” and other terms. The end result of this work is that you get an article layered with
terms that rank.
In general, an LSI article will have one or two main keywords. These words should
maintain a density of around 1.5 to 3% throughout the article. Other keywords can be
mentioned less frequently, or just once.
One of the major advantages of using LSI articles throughout your web content is the
amount of search engine traffic that you capture. While you still receive traffic from the
main keyword, this traffic is bolstered by the other keywords in your article as well.
Since an average LSI writer can incorporate 25+ search terms in a standard, 1000-word
article, this traffic can add up quickly.
Latent Semantic Indexing also enhances the appeal of your blog to suit a wider audience.
What happens if customers arrive at your site and don’t want to read about “blue
widgets”? With a standard, single-keyword article, they might just click away to a
competitor’s website. However, using LSI, the customer should be able to find greater
value in the articles on your site, as each one features different subheadings, topics,
and keywords.
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Latent0514Semantic2012