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Social Media for Startups
Find and Build a Community That Cares

              Jennifer Sable Lopez
              Director...
You Have This Great Product
You don’t need to market it, right?

   Marketing is for companies who have sucky
   products. If you build something that...
Social Media…




@jennita #growthhacks
Don’t forget about Community




@jennita #growthhacks
But how do you do that?
Start Small




@jennita #growthhacks
                        http://www.flickr.com/photos/jameson42
Focus + Consistency = #Win
                        2009 = ~4000 followers




@jennita #growthhacks
Focus + Consistency = #Win
                        Today




@jennita #growthhacks
Be a part of the community




@jennita #growthhacks
Community = Emotion




@jennita #growthhacks
Have a Personality




@jennita #growthhacks
How to Find Your People
Twitter Search




@jennita #growthhacks
Google+ Search




@jennita #growthhacks
Pinterest Search




@jennita #growthhacks
Quora Search




@jennita #growthhacks
Google… WHAAA




@jennita #growthhacks
Dig Deeper
Followerwonk




@jennita #growthhacks
Followerwonk




@jennita #growthhacks
Followerwonk
Followerwonk


                        MozCon!




@jennita #growthhacks
Followerwonk




@jennita #growthhacks
Followerwonk




@jennita #growthhacks
You Found Them…
          Now What?
Have Someone Do It




@jennita #growthhacks
                    http://socialfresh.com/community-manager-report-2012/
Optimize Sharing - Content




@jennita #growthhacks
What About Your App?




@jennita #growthhacks
What About Your App?
And Your Data?
And Your Data?
Wow Them!




@jennita #growthhacks
Wow Them!
Connect them with friends!




@jennita #growthhacks
Remember Focus + Consistency




@jennita #growthhacks
Never Give Up
Do all the things!
       A few tips
EdgeRank




@jennita #growthhacks
Use Photos to share content
                            36 likes
                            2 shares
                    ...
Use Photos to share content
                           161 likes
                           62 shares
                    ...
Promote FB Posts – 4-5 min




@jennita #growthhacks
Google+ - Ultimate Ego Bait




@jennita #growthhacks
Google+ - ripples




@jennita #growthhacks
Quora – Ask questions




@jennita #growthhacks
TEST ALL THE THINGS
@jennita #growthhacks
http://mz.cm/UXKIec




@jennita #growthhacks
Bullshit.
This works for us




@jennita #growthhacks
It may not work for you




@jennita #growthhacks
Ask yourself…

Is your community International?

Are they on social at work or home?

 What wording is best?

What gets yo...
Use Social Media
 to Find, Build,
and Nurture Your
  Community
Thank You!

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita
Social Media for Startups - Find and Build a Community That Cares
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So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?

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Social Media for Startups - Find and Build a Community That Cares

  1. 1. Social Media for Startups Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  2. 2. You Have This Great Product
  3. 3. You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson @jennita #growthhacks
  4. 4. Social Media… @jennita #growthhacks
  5. 5. Don’t forget about Community @jennita #growthhacks
  6. 6. But how do you do that?
  7. 7. Start Small @jennita #growthhacks http://www.flickr.com/photos/jameson42
  8. 8. Focus + Consistency = #Win 2009 = ~4000 followers @jennita #growthhacks
  9. 9. Focus + Consistency = #Win Today @jennita #growthhacks
  10. 10. Be a part of the community @jennita #growthhacks
  11. 11. Community = Emotion @jennita #growthhacks
  12. 12. Have a Personality @jennita #growthhacks
  13. 13. How to Find Your People
  14. 14. Twitter Search @jennita #growthhacks
  15. 15. Google+ Search @jennita #growthhacks
  16. 16. Pinterest Search @jennita #growthhacks
  17. 17. Quora Search @jennita #growthhacks
  18. 18. Google… WHAAA @jennita #growthhacks
  19. 19. Dig Deeper
  20. 20. Followerwonk @jennita #growthhacks
  21. 21. Followerwonk @jennita #growthhacks
  22. 22. Followerwonk
  23. 23. Followerwonk MozCon! @jennita #growthhacks
  24. 24. Followerwonk @jennita #growthhacks
  25. 25. Followerwonk @jennita #growthhacks
  26. 26. You Found Them… Now What?
  27. 27. Have Someone Do It @jennita #growthhacks http://socialfresh.com/community-manager-report-2012/
  28. 28. Optimize Sharing - Content @jennita #growthhacks
  29. 29. What About Your App? @jennita #growthhacks
  30. 30. What About Your App?
  31. 31. And Your Data?
  32. 32. And Your Data?
  33. 33. Wow Them! @jennita #growthhacks
  34. 34. Wow Them!
  35. 35. Connect them with friends! @jennita #growthhacks
  36. 36. Remember Focus + Consistency @jennita #growthhacks
  37. 37. Never Give Up
  38. 38. Do all the things! A few tips
  39. 39. EdgeRank @jennita #growthhacks
  40. 40. Use Photos to share content 36 likes 2 shares 7 comments Snooze Fest… @jennita #growthhacks
  41. 41. Use Photos to share content 161 likes 62 shares 14 comments #WINNING @jennita #growthhacks
  42. 42. Promote FB Posts – 4-5 min @jennita #growthhacks
  43. 43. Google+ - Ultimate Ego Bait @jennita #growthhacks
  44. 44. Google+ - ripples @jennita #growthhacks
  45. 45. Quora – Ask questions @jennita #growthhacks
  46. 46. TEST ALL THE THINGS
  47. 47. @jennita #growthhacks
  48. 48. http://mz.cm/UXKIec @jennita #growthhacks
  49. 49. Bullshit.
  50. 50. This works for us @jennita #growthhacks
  51. 51. It may not work for you @jennita #growthhacks
  52. 52. Ask yourself… Is your community International? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita #growthhacks
  53. 53. Use Social Media to Find, Build, and Nurture Your Community
  54. 54. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita
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So you have this great idea, have started this company, you have a solution to a real problem. How can you use Social Media to not only get the message out but to also build a community of people who actually care?

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