1. Presented by:
Jennifer L. Pricci
Integrated Sales Manager

2. At A&E Television Networks®, we understand that savvy marketers
are looking for more than just a one-size-fits-all media schedule.
Utilizing our assets, alliances and initiatives, we can create customized marketing
programs tailored to meet your objectives and suited to your needs.
Whether it's a short-term product introduction or a full-blown branding campaign, we'll
put on our thinking caps and work with you to develop a marketing program that's
strategic, unique and delivers results.
Let us put our assets, alliances, and initiatives to work for you!

3. About AETN
• A&E Television Networks, a joint venture of The Hearst Corporation, ABC,
Inc. and NBC Universal, is an award-winning, international media company
offering consumers a diverse communications environment ranging from
television programming, to home videos/DVDs and music CDs, to web sites,
as well as supporting nationwide educational initiatives.
• AETN is comprised of:
– A&E Network®
– The History Channel®
– History International™
– The Biography Channel®
– Military History Channel™
– The History Channel en español™
– Crime & Investigation Network™
– AETN International
– AETN Consumer Products.

4. To Infinity and Beyond…
• AETN currently reaches over 91 Million American homes
• A&E Network is a top ten ad-supported cable network
– number seven in the adults 18-49 demographic
– eight among adults 25-54
– The strength of the networks original programming has led to record-
breaking viewership among key adults 18-34 and 18-49 demographics
• A&E posts double digit increases in all key demos
– Compared to October 2005, October 2006 garnered increases of 15% in
household coverage rating (.99), 16% in adults 25-54 impressions
(581,000), 21% in adults 18-49 impressions (576,000) and 24% in
adults 18-34 (255,000)
– The month was also tied for the youngest October in network history,
helping to maintain a median age of just 45 years year-to-date, down
from 49 years at this point last year.
• Additionally, year-to-date A&E has improved by 4% among adults 25-54
impressions, 13% among adults 18-49 impressions and 24% among
adults 18-34 impressions, versus year-to-date 2005

5. You Say You Wanna Revolution?
Well… Maybe You Didn’t
Welcome to the age of consumer control!
• Media no longer defines itself based on distribution platforms but around
brand identities
• Meeting the needs of the new marketplace as it moves from its traditional
structure to a model that puts audiences and brand missions squarely in the
center means it’s imperative for marketers and their agencies to figure out
new ways to tell their stories
– It’s no longer enough to think in terms of print, or cable or online
– The focus is on the customer—and how to best reach and serve that
customer, no matter what medium is used
• Media companies need to change their own mind-sets, their business
models and external perceptions…
AETN has evolved… reinventing themselves to serve this 360° world!

6. Welcome to Our New 360° Media Model
Media choices are proliferating at an astonishing rate, AETN solutions
keep up with the most effective ways to reach out to potential
customers in a fragmented, shifting media world.
• Although it began as a media planning tool, 360° has since expanded to
embrace the entire process of communicating with customers and prospects
• Multitasking, media-meshing consumers have encouraged AETN to rethink
the very ways in which they communicate with customers and prospects
• It is no longer about reaching the consumer, the challenge now, because
of multitasking, is connecting with consumer
• AETN does this by understanding their potential customers better, including
how they tend to use media helping marketers make those connections with
consumers

7. The AETN Integration Mantra
AETN offers multiple platforms with a wide range of combinations to
help savvy marketers thrive and stay relevant in a consumer-centric
entertainment and multi-media world.
• The AETN 360° approach zeros in on a target group of consumers most
likely to be receptive to a certain message and surrounds using a variety of
media to touch them at different points along the decision-to-buy process
• At AETN, we make it our business to understand the latest consumer
behavior, then we deliver the multiplatform entertainment experiences that
meet the needs and desires of our massive fan bases

8. AETN: A Content Powerhouse
Our supercharged transformation from a cable TV company to a content
powerhouse means we are reaching highly attractive consumers -
everyday on a grand scale.
• A&E, The History Channel and Biography serve as the foundation as we
launch exciting new experiences across all the new digital platforms:
– A&E Network® Greatest resurgence in cable TV history, blasting into the
Top 10 and on its way to Top 5 in a sea of more and more cable choices
• Hyperbranded minisites extend great on-air franchises
– The History Channel® A unique and powerful brand serving top-notch,
passionate audiences. And our sights are set on history everywhere
• Broadband player with channels such as Exploration and Science &
Technology, and interactive time lines
– The Biography Channel® On-air or across digital platforms, it’s the
people destination, and you won’t find another like it
• With our aggregated broadband video players, our download-to-own offerings,
new AETN mobile content and user-generated initiatives exploding onto the
small screen, it’s clear that the AETN properties are continuing their
resounding splash in the 360° waters—reaching out to consumers and
fans everywhere

10. CONNECTED CONSISTENT
CONSTANT COMMITTED COOL
CREDIBLE
COMPETENT COMPELLING CURRENT
CLEAR
Translating brand-building aspirations into reality calls for management attention
across the entire business system. Few management teams are more focused on this
issue than Wal-Mart's. The retailer's store greeters and folksy style portray the chain as
a friendly and trusted partner in a complex world. Wal-Mart honors the promises it
makes - the lowest everyday price - by stocking national brands at low prices in
differentiated, down-home service environment. To ensure that the goods offered at
these prices are actually available in the stores, the company has developed Retail Link,
an electronic sharing of data permits buyers and store managers to plan precisely how
to meet demand in each store. Wal-Mart also assures a high level of service by offering
performance-based incentives to employees at virtually every level.

11. Your Target And You…
Percent of consumers who “strongly agree” or “somewhat agree” …
Wal-Mart’s Personality Characteristics
Friendly 93
Trustworthy 88
Respected 86
Caring 80
Fun 67
Exciting 53
Source: FOG Marketing branding survey, McKinsey Analysis

12. We Know Your Target…
• Psychographic
– The consumer has emotional reason for being - to create a great,
nurturing family life
– They aspire benefit from the Everyday Low Prices, but not the “high life”
– Consumers are very time-strapped, but very optimistic and proud of
what they have
– Consumers covet solid principles around quality and substance
– Consumer wants to build and provide great life for the family
• Demographic
– Family/household starter through empty nester: Adults 25-54
• With Children in home
• Income $50K-$70K
• Female/Male (50/50)
• Behavioral
– Increase purchase behavior of current customers
– Attract new customers

13. … And How To Reach Them
Male / Female Radio: 62.3% W / 47.7% M A&E Relevant Programming:
Median Age: 41.8
Ask This Old House
Median Income: $60K
Big Spender
Find & Design
Audience Composition:
Flip This House
A 18-34 A 18-49 A 25-54 A 35-64 Move This House
24% 62% 52% 49% Sell This House
W 18-34 W 18-49 W 25-54 W 35-64 Back in Action
56% 66% 52% 48% Blackout
M 18-34 M 18-49 M 25-54 M 35-64
20% 48% 52% 42%
A detailed summary of Relevant AETN Programming is available in the Appendix.

14. … And How To Reach Them
Male / Female Radio: 32.3% W / 67.7% M The History Channel
Median Age: 51.8 Relevant Programming:
Median Income: $60K American Eats
Mega Movers
Audience Composition: Modern Marvels
A 18-34 A 18-49 A 25-54 A 35-64 The Big Build
14% 42% 52% 63% Back To The Blueprint
Super Tools
W 18-34 W 18-49 W 25-54 W 35-64
Boys Toys (Theme Week)
14% 40% 48% 62%
Hit The Road (Theme Week)
M 18-34 M 18-49 M 25-54 M 35-64 Men At Work (Theme Week)
14% 43% 53% 63%
A detailed summary of Relevant AETN Programming is available in the Appendix.

15. … And How To Reach Them
Male / Female Radio: 55.3% W / 44.7% M The Biography Channel
Median Age: 38.8 Relevant Programming:
Median Income: $65K
Bio Country
NASCAR Driven to Win
Audience Composition:
Box Office Bio
A 18-34 A 18-49 A 25-54 A 35-64 Laugh Track
56% 69% 52% 63% Bio For Kids
Class of 07
W 18-34 W 18-49 W 25-54 W 35-64
Remarkable People
62% 40% 58% 42%
What’s Next!
M 18-34 M 18-49 M 25-54 M 35-64
24% 38% 42% 35%
A detailed summary of Relevant AETN Programming is available in the Appendix.

16. Our Guiding Principles
In order to compete in a new competitive marketplace where Wal-Mart
is challenged by segmented consumers and retailers offering
customized and specialty services, Wal-Mart needs to attract
consumers back to store by re-defining itself and shedding old
consumer perceptions that they are just low priced items - but quality
items, as well.
• Be Relevant, differentiated, conceptually simple
• Leverage the fundamentals Wal-Mart was successfully built on, but make it
contemporary for today’s world
• Be accessible and aspiration
• Provide the right selection, the right service, at the right price… all enablers
of Everyday Low Prices
• Tone is optimistic, genuine, engaged
• Expressed across four key principles: product, merchandising,
communication and in-store

17. Campaign Objectives
• Increase Wal-Mart marketshare among retailers whom offer customized
and specialty services
• Drive customer loyalty
• Establish Wal-Mart as a modern-day source of diverse and fashionable
brands and products
• Redefine Everyday Low Prices messaging to include quality products
among other core competencies: selection, service and competitive pricing
• Position Wal-Mart as accessible and aspirational

18. Campaign Strategy
• Showcase the breadth of relevant, quality products
• Drive awareness of Wal-Mart’s customized and specialty services
• Celebrate the sense of family
• Build Wal-Mart brand awareness and drive promotional urgency
• Deliver the Everyday Low Prices messaging to the consumer through
various campaign elements
• Establish Wal-Mart competencies to include quality
• Leverage the strength of the Wal-Mart brand in contemporary America

19. The following observations and implications were part of our consideration in developing
the structure of this campaign based on our analysis of secondary research, concept
evaluation, logistics review and experience.

20. American Dream Campaign Mission
Wal-Mart Stores will leverage AETN properties to deliver education on home
ownership and maintenance establishing the Wal-Mart brand as a life-
enhancing solution. Going beyond the ins and outs of buying a house, the
campaign will involve managing every aspect of turning a house into a home
- from decorating to budgeting, outfitting your living space, maintaining
property, home improvement and more. Ultimately, The Wal-Mart American
Dream Campaign will showcase the diverse and fashionable Wal-Mart brands
and products as a modern turn-key resource perfectly suited to help families
sustain the home yielding a great, nurturing family life year-round.

21. Core Concept Description
Imagine the very rare opportunity to design your dream home! From the
furnishings of your great room, bedrooms and bathroom and the accessories
you’ll need in your work room, office and entertainment quarters to your
weekend get-away destination… your very own dream backyard. You’ll even
need that dream car parked in your garage, won’t you?
Relevant AETN television programming will drive consumers to a dedicated
Wal-Mart American Dream Campaign website, a user-friendly destination
where consumers will use fashionable, high-quality Wal-Mart products and
services to virtually decorate all the rooms in their dream home. Traditional
advertising, promotional bumpers and online presence will motivate
demographics in different ways… i.e. Bio for Kids… create the coolest game
room, American Eats… your dream kitchen, Boys Toys… the ultimate home
office, etc.
The best designs as chosen by the AETN audience via online and mobile
methodologies will be featured by AETN personalities and integrated into
corresponding AETN programming and bumpers. Participants responsible
for the best design in each room category will win their submission for their
own home!
Extensions of The Wal-Mart American Dream Campaign will be executed
through various AETN entertainment properties.

22. Campaign Elements
• On-Air & VOD
– Promotional Spot Ads
– Product Integration
• Online
– User-Generated Content: Design Your Dream Home!
– Podcasts
– Original Webisodes
– Wallpaper
– Retail POP
– Newsletter Sponsorships
• Mobile
– Voting Campaign
– Text Messaging Alerts
• Relationships Marketing / Print Advertising
– History Channel Club Magazine
• 250,000 circulation
– Exclusive offers to A&E Club
• 220,00 online members

23. Relevant A&E Programming
Knowing how to manage your home requires special skills. Wal-Mart
Brand Integration and Promotional spots will be strategically aligned
with relevant A&E emotive programming which delivers real consumers
the know-how they need to keep their homes running smoothly.
• Home Ownership Category
– Flip This House
– Move This House
– Sell This House
• Outfitting Category
– Find & Design
– Blackout (Emergency Preparedness)
• Maintenance / Home Repair Category
– Ask This Old House
• Lifestyle Category
• Big Spender
• King of Cars
• Back In Action (Health & Wellness in the Home)

24. Relevant History Programming
The History Channel’s visit of the past presents a unique opportunity to
present modern concepts to today’s audience. Wal-Mart Brand
Integration and Promotional spots will be strategically aligned with
programming which engages today’s forward-thinking minds.
• Home Ownership Category
– The Big Build
– Mega Movers
• Outfitting Category
– American Eats
– Boys Toys (Theme Week)
• Maintenance / Home Repair Category
– Back To The Blueprint
– Super Tools (Special Presentation)
– Men At Work (Theme Week)
• Lifestyle Category
– Modern Marvels
– Hit The Road (Theme Week)

25. Relevant Biography Programming
Everyone has a story, and The Biography Channel tells the stories of the
people everyone wants to know more about. Wal-Mart Brand Integration
and Promotional spots will be strategically aligned with relevant
Biography Channel programming which focuses on the lifestyle of
consumers as it relates to the celebrities, newsmakers to cultural icons
that appeal most to their passions. This Channel presents a unique
opportunity to focus on the growing multi-media and entertainment-
centric lifestyle.
• Lifestyle Category
– Bio Country
– NASCAR Driven to Win
– Box Office Bio
– Laugh Track
– Bio For Kids
– Class of 07
– Remarkable People
– What’s Next!

26. http://www.walmartamericandream.com
Wal-Mart American Dream
F OORPL N
L A OUT INE
L RE LL E
A IF PRINT L IN
OG HE P
L
Create customized rooms for
your dream home! Use your
mouse to drag quality Wal-Mart
furniture and accessories into
your room. Then, experiment
with various arrangements and
structural changes. Use the
pulldown menu to switch rooms.
Submit your design for a
chance to win your dream room!
EMAIL jp4hire@yahoo.com |
SUBMIT
www.walmartam...

27. Campaign Website User-Interface
The Wal-Mart American Dream Campaign Website will include…
• Opportunity to design every room in the house using quality, cost-efficient
Wal-Mart furnishings and accessories
• User-friendly interface provides natural browse of Wal-Mart selection of items
• Help Menu guides participants with flash presentation technology
• Room selection, furnishings and accessories correspond with Wal-Mart
offerings
– Standard rooms in the home (living room, master bedroom, children’s
bedroom, master bathroom, kitchen, home office, garage, etc.)
– Rooms found in a dream home (library, screening room, gym, workshop,
car, etc.)
– Outdoor area selection include entertainment area, patio, garden to
showcase Wal-Mart line of exterior furnishings and accessories

28. http://www.walmartamericandream.com
Wal-Mart American Dream
L IN
OG HE P
L
Create customized rooms for
your dream home! Use your
mouse to drag quality Wal-Mart
furniture and accessories into
your room. Then, experiment Pulldown Menu –
Select the room
with various arrangements and you wish to design
structural changes. Use the
pulldown menu to switch rooms.
X Close Submit your design for a Choose An Item –
chance to win your dream room! Select the
Wal-Mart
furnishings and
EMAIL jp4hire@yahoo.com | accessories for
your dream room
SUBMIT Furnish – Click
and drag the
Wal-Mart
furnishings and
accessories you’d
like into your
dream room
X Close
www.walmartam...

29. http://www.walmartamericandream.com
Wal-Mart American Dream
F OORPL N
L A OUT INE
L RE LL E
A IF PRINT L IN
OG HE P
L
Create customized rooms for
your dream home! Use your
mouse to drag quality Wal-Mart
furniture and accessories into
your room. Then, experiment
with various arrangements and
structural changes. Use the
pulldown menu to switch rooms.
Submit your design for a
chance to win your dream room!
EMAIL jp4hire@yahoo.com |
SUBMIT
www.walmartam...

30. http://www.walmartamericandream.com
Wal-Mart American Dream
F OORPL N
L A OUT INE
L RE LL E
A IF PRINT L IN
OG HE P
L
Create customized rooms for
your dream home! Use your
mouse to drag quality Wal-Mart
furniture and accessories into
your room. Then, experiment
with various arrangements and
structural changes. Use the
pulldown menu to switch rooms.
Submit your design for a
chance to win your dream room!
EMAIL jp4hire@yahoo.com |
SUBMIT
www.walmartam...

31. Seasonal Website User-Interface
Room selection, furnishings and accessories rotate supporting Good
Life Themes and Six Seasons (“Drive-Time”) of retail:
• Winter 12/26-02/21 Fitness, Super Bowl, Valentine’s Gifts
• Spring 02/22-05/08 Get home ready inside & out for Spring
• Summer 05/09-07/17 Mother’s & Father’s Day, Summer
• Back to School 07/18-09/08 Apparel trend, Student needs
• Fall 09/09-11/06 Lawn & Garden; Apparel trend
• Holiday 11/07-12/24 Getting Ready, Thanksgiving, Gift-Giving

32. Drivers And Incentives
• Year long integrated media schedule during relevant AETN programming drives
awareness of The Wal-Mart American Dream campaign and drives participation
• Online
– Wal-Mart sponsored webisodes/podcasts offer additional American Dream
relevant content
– Wal-Mart sponsored “Dream Home” wallpaper available on AETN websites
– AETN Newsletter Sponsorships and banner ads on AETN website
• Participant incentives include opportunity to submit designs…
– 15 Minutes of Fame See notable designs on AETN programming presented
by AETN personalities and/or during promotional spots/bumpers
– Wal-Mart Design Sweepstakes One design will be chosen as a “winner” in
each room category as voted by AETN audience
• Audience voting via text messaging technology in response to special
AETN presentations of submissions
• Audience voting online via mini-gallery website
• Print/Online Advertising in History Channel Club Magazine and A&E online club
• Additional drivers include awareness campaign and submission showcasing on
Wal-Mart in-store TV network

33. Campaign Website = Sales
• Online Registration
– Users must log-in to use the system providing Wal-Mart with consumer data
– Option to subscribe to Wal-Mart newsletters which deliver updates on
consumer promotions and coupons
– Voting campaign via online gallery and text message prompting provides
additional data capture activity
• Option to subscribe to American Dream Home Loyalty Program
– To increase loyalty among Wal-Mart consumers The Wal-Mart American
Dream Campaign will offer an associated loyalty program
– Consumers present their American Dream Key in-store for additional savings
on seasonal items (TBD)
• Additional options include real-life presentation of designs with printer-friendly
option that generates a shopping list with additional discount offers
– Shopping lists will be coded to track registrant purchase pattern
– Pop-Ups appear relevant to each room design to suggest additional
accessories
– Additional showcasing of quality Wal-Mart items and vast selection
– Options to purchase suggested items
• “Add to Cart,” “Add to Wish List,” “See More Like These…”

34. American Dream Theme Rationale
Wal-Mart enables the American Dream by offering Everyday Low Prices,
quality products, and Good Life solutions.
Homes are the foundation of our families, neighborhoods and nation.
By increasing the American financial and emotional investment in the
home Wal-Mart helps fortify the foundation of our country.
Did you know that in communities where home ownership is common…
• Children excel in school
• Adults are more likely to be involved in their communities by voting,
volunteering and attending religious services
• Crime declines
• Businesses thrive
The Wal-Mart American Dream Campaign will not only help American
families achieve and preserve their American Dream, it will help
strengthen the fabric of our communities.

35. Interactive Platform Rationale
Wal-Mart American Dream AETN property drivers offer a 360° integrated
marketing solution that accelerates consumer participation with the
Wal-Mart brand engaging them in relevant, creative and motivating way.
Traditional Marketing 360° Marketing Solution
Brand Spectator Brand Player
Awareness Stage Relationship Stage

36. How Will You Know It Worked
• Independent research study
• Wal-Mart American Dream Campaign Website visitor tally
– Registrant metrics
– Click-throughs leading to online purchase
– Scanable shopping lists appear in-store linking registered user to
purchasing pattern
• PR mentions
• Event Metrics (plus-ups)
• Event reporting and photographic documentations (plus-ups)

37. AETN’s Integrated Checklist
 A “themed” unique, creative and engaging promotional campaign relevant to
Wal-Mart messaging and the needs and characteristics of your target consumers
 Increased customer loyalty through built-in loyalty program
 Inherent showcase of diverse, fashionable, quality products
 Enforces Everyday Low Prices messaging
 Positions Wal-Mart as accessible and aspirational
 Modern marketing communications mix integrating various AETN properties
 Year-long messaging as a campaign driver supporting “Drive-Time” periods
 Print advertising, online banners and AETN property sponsorships will
compliment marketing communication mix
 Campaign plus-ups targeting AETN Classroom further sponsorship value
 Campaign plus-ups such as branded major market events generate PR and
maximize impressions
 Built in data capture activities lend themselves to direct marketing follow-up
 User-interface capitalizes on traffic flow and maximizes consumer connection
 User-experience takeaways create traction and encourage purchase action step
 Participant registration serves as ROI measure

38. Consider This…
• Experiential Event: Cause Marketing Branded Katrina Effort
– Wal-Mart will sponsor a block in a Katrina ravaged area of the South. Using
audience submitted designs, Wal-Mart will rebuild these homes and provide
furnishings and accessories as dictated by design winners.
– Chance to leverage an already established AETN Platform: Katrina Schools
Commitment
• AETN has developed a two-stage response to the damage done by Katrina to
schools and students
– Stage One: provided supplies to student evacuees in Houston schools
– Stage Two: "adoption“ of 4 schools that have been devastated by Katrina,
provision of rebuilding and curriculum supplies
– OPTION Design one home in major markets and using the programming
concept of Mega Movers, deliver these homes to the Wal-Mart block.
• Build a home in Rockefeller Center, New York City
• Build a home on Santa Monica Pier, Los Angeles
• Build a home on Navy Pier, Chicago, etc.
– Built in PR Component maximizes impressions and campaign participation
• Biography Program for Schools and The History Channel Classroom… the
perfect opportunity for in-school marketing
– Idea Book Sponsorship
– Educator Incentive Programs
– Branded Curriculum containing coupons/FSIs

39. Whether it’s on a 60” hi-def Plasma, a 4” PSP, a computer
monitor or mobile phone, we provide viewers and
advertisers with first-rate entertainment.
We’ve got the brands, the content and the delivery
platforms to suit your needs and to reach your targets,
whoever, and wherever they are. And you’ve got the
assurance of entertaining, high-impact environments,
meticulous stewardship and a solutions-driven
commitment to creative partnering that will insure ROI and
power for the Wal-Mart brand.
So, remember, size doesn’t matter, it’s the content that
counts!

40. Contact
A&E Television Networks
235 East 45th Street
New York, NY 10017
212.210.1400
Claire Maguire
Director, Integrated Sales & Marketing
claire.maguire@aetn.com
Jamie Cutburth
Director, Integrated Sales & Marketing
jamie.cutburth@aetn.com
Jennifer L. Pricci
Integrated Sales Manager
jennifer.pricci@aetn.com

41. Appendix
Reference the following for a full description of relevant AETN properties
and programming that have been referenced throughout this proposal.

42. Ask This Old House
A new format of the television classic, This Old House. Hosts Steve, Tom, Rich, and Roger appear at
homeowner’s doorsteps to personally offer step by-step home repair guidance.
Big Spender
Budget-challenged over-spenders are set up by fed-up family and friends to get a major financial kick-in-the-
pants from a personal money expert.
Find & Design
In each episode, real people who want to re-do their living room, dining room, set up an in-house office, etc.
agree to accept a decorating challenge. They must find all of the furniture and room accessories from local
yard sales and flea markets.
Flip This House
A&E follows a small underdog real estate company as they purchase the most rundown house on the block.
The company performs an extreme home makeover in an attempt to turn a profit and improve whole the
neighborhood.
Move This House
For the average American, moving day can be a stressful, messy ordeal! There's never enough time,
manpower or money to make the move easy and seamless. This series will change all that. With the help of
designer Roger Hazard and host Tanya Memme, the popular duo from Sell This House, the new
homeowners will be moved into the house of their dreams.
Sell This House
This new series gets inside the mind of the buyer and the heart of the seller with real life experiences and
great advice on how to prepare your house for the market.
Back in Action
A&E presents an original movie about the courageous true story of Captain David Rozelle, who, after losing
his right foot in combat in Iraq, rehabilitated himself and two years later returned to his post. Rozelle
participated in the NYC marathon, competed in a triathlon, and in March of 2005, returned to Iraq.
Blackout
This original four-hour mini-series was inspired by the real events that occurred during the blackout in and
around New York, and many parts of the east coast, in the summer of 2003. Blackout is an exciting
depiction of the devastating effects such a disaster could have on a nation.

43. A&E Real Life Series
A&E Real Life Series present a unique opportunity to integrate Wal-Mart stores, products and
services into the plotlines and sets of original programming. Specific product integration campaign
details to be determined.
Gene Simmons Family Jewels
What do you get when you combine Gene Simmons - the consummate rock star/millionaire, and Shannon
Tweed - a former Playboy Playmate and Hef's ex-girlfriend? A loving and caring family with two very normal
well-adapted teenage children! Gene Simmons is no doubt still living the life of a rich and famous rock star.
But, in Gene Simmons Family Jewels we’ll see the other part of his life- perhaps even his favorite part, the
time spent as a devoted father.
Driving Force
John Force is the Tiger Woods of Drag Racing. He holds every major record in the sport and is a multi-
millionaire. John is also the father of three beautiful young daughters, Ashley (22) Brittany (18) and
Courtney (16). All three daughters are now competing in the male-dominated field of drag racing. In fact,
Ashley already has her own Barbie Doll and matchbox car and was named the sport's rookie of the year. But
despite being a championship team on the track, the Force family have plenty of issues on the home front.
John’s career kept him on the road most of the girl’s childhood, leaving parental responsibilities on his wife,
Laurie. Currently separated from his family, John now hopes that through their shared love of drag racing,
he can strengthen their relationship and bring the family back together.
Inked
It all started when multi-millionaire George Maloof, owner of the Palms Hotel and Casino in Las Vegas, was
approached about opening a tattoo shop… in his casino. Out of this, the Hart and Huntington Tattoo
Company was born. What follows is the daily drama of one of the hottest tattoo parlors in the country. But
it’s not just a business that caters to the celebrities and high rollers in this popular casino - it’s also a family.
A family that has to weather their share of conflicts and headaches. Amidst a cast of real characters
viewers get a real look at the art, the artists and the stories that bring them together.

44. American Eats
It’s what we eat and how we share it with friends, family and strangers that help define our culture. Join
American Eats for a revealing look at food in America covering everything from coffee and pizza to frozen
foods and fine dining.
Mega Movers
Viewers will be amazed at the planning, effort, trials and tribulations behind relocating large-scale structures.
Modern Marvels
This original series covers some of the world’s most wondrous architectural and engineering structures,
scientific discoveries and social wonders. These are the stories of the dreamers and visionaries who believed
in dreams and defied the commonplace with their extraordinary creations.
The Big Build
The History Channel takes the home makeover show to a whole new level! Each week a unique, historical but
functional piece is built in or around someone’s home.
Back To The Blueprint
Each weekend, Builder Marty Dunham will visit an “everyday” historic home - the modest houses that
everyday people called home. Viewers will dig into each home’s history and construction while learning how
to renovate with restoration in mind.
Super Tools (Special Presentation)
The spotlight is on various jobs or professions, and the tools that are vital in performing those jobs. The
History Channel talks to people on the inside to find out first-hand how their favorite tools actually work.
Boys Toys (Theme Week)
The History Channel dedicates a week to all the guys, cats, chaps, busters, blokes, bros, studs, jocks and
dudes. The annual week-long special looks at all the high-tech gadgets, tools and toys that men love.
Hit The Road (Theme Week)
Gas up to RV and join The History Channel on a trek to discover some of the people, places and things that
make this country so grand.
Men At Work (Theme Week)
No need for a hard hat… just sit back and enjoy a week full of manually themed modern marvels. From the
history of GPS positioning to the story of those courageous workers who deliver electricity into our homes.

45. Bio Country
An exploration of the fascinating origins of country music's greatest hit-makers and contemporary stars.
NASCAR Driven to Win
NASCAR Driven to Win is an exciting new series which profiles young NASCAR drivers and their ascent from
dirt tracks to the main event. Each episode will focus on the racer's road to the big time - in the driver's own
words and the words of those who know him best.
Box Office Bio
Box Office Bio presents the glamorous and not-so glamorous true stories of larger-than-life figures from the
movies, music, television, and the arts.
Laugh Track
Stand up comics, sitcoms stars, and comedy greats come together in a new comedy line-up on The Biography
Channel.
Bio For Kids
It’s fun, it’s friendly and it’s fresh! The Biography Channel features a weekend morning block of Biography
profiles, completely re-adapted for the interests of younger viewers.
Class of 07
An annual special focusing all attentions on the underclass men and women who are about to grab hold of the
spotlight. Who will be the stars of the future in the fields of television, film, and music? Who will be tomorrow's
breakout stars?
Remarkable People
This series of specials will explore and celebrate those among us who are prodigiously talented, have faced
extreme odds, made a significant contribution, or who are simply so quirky that we can't help but be fascinated.
What’s Next!
Hosted by The Biography Channel’s Kelly Deadmon, this weekly entertainment round-up features the latest
films, music, and the hottest gadgets.

46. AETN Online
• Websites
– www.aetn.com
– NETWORKS www.biography.com, www.aetv.com, www.history.com, www.aetv.com
– RELATIONSHIP MARKETING www.aetv.com/insider, www.biographyclub.com
– MEDIA www.aetnadsales.com, www.aetvpress.com
• Online Entertainment
– At A&E, we are currently offering video in Real, Microsoft Media, and Flash 6 formats. If you
are experiencing difficulties viewing any of our video, please download the latest plug-in
• http://www.aetv.com/videos/display.jsp
– Wallpaper, Ringtones, Webisodes, Podcasts
– Compliments AETN programming and offers original online content
• A&E INSIDER insider access to the hottest shows and personalities on A&E. Be the first to know
about new shows and events; plus get exclusive access to interviews, never-before-seen video
clips, sneak previews, games, and more! Club members will also have a voice in shaping the
future of A&E. There is no cost to Join. Membership is free!
– FEATURES Sneak Peeks, Behind The Shows, Meet The Stars Quizzes, Trivia & Games,
Bonus Extras, Inside Scoop
– QUICK LINKS Calendar, Videoplayer, Sweepstakes, Special Offers, A&E Insider Updates
– MEMBER CENTER My Profile, Membership Conditions, A&E Insider FAQs

47. AETN Consumer Products
• AETN Consumer Products extends the A&E®, The History Channel® and Biography® brands
world-wide, through a variety of products and services
– Leading independent DVD distributor, A&E® Home Video (AEHV) distributes programming
from AETN channels as well as acquired titles to over 25,000 retail outlets world-wide
• AEHV specializes in delivering content to fans of British humor, Cult TV, sports and, of
course, A&E® and The History Channel®
– Elegant packaged collector's sets can be found in the country's top retailers such as Best Buy,
Costco, Wal-Mart, Amazon.com and Barnes & Noble
• Our licensing group oversees a variety of brand extension programs
– The History Channel Club and History Travel - a travel web site that offers a broad range of
history-themed tours and vacations
– Working with license partners around the globe, our team seeks strategic partnerships which
add value to our core brands and offer new products & services for fans and viewers of AETN
content
• The online store offers over 6,000 products
– Hacker Safe website
– Easy to use and allows viewers to purchase copies of their favorite programs and other
merchandise
– Call center for those who wish to purchase by phone.
– http://store.aetv.com/

48. AETN Consumer Products
• AETN Consumer Products extends the A&E®, The History Channel® and Biography® brands
world-wide, through a variety of products and services
– Leading independent DVD distributor, A&E® Home Video (AEHV) distributes programming
from AETN channels as well as acquired titles to over 25,000 retail outlets world-wide
• AEHV specializes in delivering content to fans of British humor, Cult TV, sports and, of
course, A&E® and The History Channel®
– Elegant packaged collector's sets can be found in the country's top retailers such as Best Buy,
Costco, Wal-Mart, Amazon.com and Barnes & Noble
• Our licensing group oversees a variety of brand extension programs
– The History Channel Club and History Travel - a travel web site that offers a broad range of
history-themed tours and vacations
– Working with license partners around the globe, our team seeks strategic partnerships which
add value to our core brands and offer new products & services for fans and viewers of AETN
content
• The online store offers over 6,000 products
– Hacker Safe website
– Easy to use and allows viewers to purchase copies of their favorite programs and other
merchandise
– Call center for those who wish to purchase by phone.
– http://store.aetv.com/

49. Biography Project For Schools
• Created in conjunction with the U.S. Conference of Mayors and the National Board for Professional
Teaching Standards, the Biography® Project for Schools is designed to support social studies and
civics instruction in junior and senior high schools. This program provides teachers with such
educational materials as an activity booklet and teacher's guide to help them incorporate the study
of important individuals into their curriculum. This project gives teachers and students across the
country the opportunity to explore the lives of those who truly made a difference.
• Teaching Materials
– CLASSROOM CALENDAR Each weekday morning the A&E Network offers commercial-free,
copyright cleared educational programming. These programs cover a variety of topics suitable
for grades 4 and higher. To check our current listing of A&E Classroom programs click on the
link provided above.
– TEACHER’S GUIDES The A&E Network has several hundred Teacher's Guides available to
download. These guides are written by teachers and include National Standards correlations,
as well as vocabulary words and discussion questions. For an alphabetical listing of the
Teacher's Guides we have available, click on the link above.
– PROGRAM DESCRIPTIONS If you are not sure what a specific program is about, look it up on
our Program Descriptions page. Here you will find a brief synopsis of each of the A&E
Classroom programs currently airing.
– THE IDEA BOOK FOR EDUCATORS If you would prefer a hard copy of the A&E Classroom
Calendar, Program Descriptions and select Teacher's Guides, fill out the Request Form for
your complimentary copy of The Idea Book for Educators. This bi-annual publication is a great
tool to use in the classroom.

50. A&E AND THE HISTORY CLASSROOM
• The Emmy® Award-winning Education Department of AETN reflects our company's commitment to
reinvesting in our national community through education. Our staff of educators and historians is
dedicated to the development of outstanding educational materials that build students' reading,
writing, and critical thinking skills.
– The Idea Book for Educators is the biannual teacher's magazine created by the Education
Department at A&E Television Networks and mailed to 220,000 teachers nationwide.
– The A&E and The History Channel Classroom websites are also a valuable resource for
teachers who use the sites to access teacher's guides, watch streaming video with their
classes or find our more about our student and educator contests.
• The History Channel Classroom Supporting Materials accompany The History Channel Classroom
programs and provide educators with background information and intended target audience
– Documentary Video schedule with air dates, summaries, relevant vocabulary, related videos,
extension activities
– Teachers Manuals include description of documentaries, cautions to teacher, curriculum links,
relevant vocabulary, pre-view and viewing activities, discussion questions, and extension
activities
– Miss a video?... order videos and DVDs from our online store http://store.aetv.com/
• Videos are delivered via satellite… Cable in the Classroom (CIC) is the national education
foundation of the U.S. cable industry. Working in partnership with and on behalf of our cable
company partners, CIC advocates for the visionary, sensible and effective use of media in homes,
schools, and communities