1. PATRICK PARKER REALTY
Real Estate Expertise by The Shore
Patrick Parker
201.788.6182
pparker@patrickparkerrealty.com
www.patrickparkerrealty.com

2. Table of Contents
Let me help you navigate the reasons why Just click on any of the following
Patrick Parker Realty is the superior chapters to learn more about what we
choice when it comes to first-class, turn- have to offer…
key service founded on expertise that
ensures your full satisfaction.
Your Agent of Choice
Why Patrick Parker Realty?
Marketing Your Home
Home Enhancement
The Best Price Attainable
The Sales Process
Contact Me

3. Your Agent of Choice

4. Patrick Parker HOME
Patrick Parker
Broker / Owner
When representing you that Seller, I go
You need a professional as a understands
the estate, is to help to achieve your
real extra mile positionedyou stay ahead of
goals. I stay on top of market trends and
the game, and has experience in the local
property values so your given priced
market. My success has home isme the
effectively from
expertise required to day your house.
sell one. Through
innovative marketing techniques and
I am dedicated to providing you the finest
forward-thinking communications strategy I
service available on the Jersey Shore. My
make sure the right buyers know your
expertise is in the Bradley Beach, Ocean
house may be their next home.
Grove, Asbury Park, Avon-by-the-Sea and
Belmar areas. From Oceanfront homes to
small beach get-away’s, I commit to
providing you the first-class service you
deserve.

5. What’s Important to You? HOME
When it comes to understanding what’s important to you as you embark on selling
your house, you will benefit from personalized service and strict attention to detail.
Making Your Real Estate Dream A Reality
Through each step of the sales process I am not only your agent, but I am your go-
to, professional resource. My experience has taught me many things about what is
required to sell a home, but the personal touch I offer will uncover what you want and
what you need.
No stone will go unturned in making your real estate dream a reality.

6. What Sellers Want In An Agent HOME
Association with Broker
Other 5%
1%
Professional Designations
Honesty & Trustworthiness
4%
28%
Listening & Personality
10%
Knowledge of Neighborhood
12%
Reputation
Personal Relationship 22%
17%
Source: The NATIONAL ASSOCIATION OF REALTORS®
Profile of Home Buyers & Sellers

7. What Sellers Need In An Agent HOME
Finding A New Home
Other 3%
1%
Help Negotiating with Buyers
Help Finding A Buyer
5%
28%
Details…
Paperwork
Inspection
Settlement
7%
Home Enhancement Advice
12%
Help Pricing House Selling Within Specified Timeline
17% 27%
Source: The NATIONAL ASSOCIATION OF REALTORS®
Profile of Home Buyers & Sellers

8. What’s Important to You? HOME
What do You Want?
Need?

9. Expertise by The Shore HOME
Local Expertise, World-Class Results
When presented with the option of going with a national brokerage or a local firm
consider how important it is to have someone representing you immersed in the very
community in which you live.
Consider the facts…
When we think about how people are finding Real Estate information, we know that the
Internet is one of the first places they turn.
90% of Home Buyers and Sellers Begin Their Search Online
Taking this into consideration, the reality is that the Internet has leveled the playing
field. In a Google Search of “New Jersey Shore Real Estate” less than 10% of all
organic search results were national brokers.
Real estate is local, you need local expertise.

10. Finding Your Buyer HOME
HOW BUYERS FIND HOMES
Relocation Company
Billboard
Television
You benefit from working with an agent who is…
 Invested inBuilder
Home the community
 Knowledgeable of market trends
 Home Book
Understanding of buyer potential
 Committedof Home innovating marketing practice to attract buyers Agents
85% to using Buyers find their homes through Real Estate
Print Ad
Open House
Yard Sign
Real Estate Agent
Internet
Source: National Association of REALTORS®
Profile of Home Buyers and Sellers, 2010
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

11. A Valued Partner HOME
Solid preparation before you list your house can bring higher prices and, in buyer's
markets, could mean the difference between sold or expired. More than just an
agent, I want to be your valued partner managing every last detail…
• Effective exterior and interior photography • Open Houses
• Virtual Tours • Hosted Broker / Agent Tours
• Develop a List of Features • Showing Feedback
• Curb-side Appeal • Price Your Home Competitively
• Home Enhancement Consultation • Represent you on All Offers until Closing
• Signage
Once you officially go to market I will launch your strategic marketing campaign!
Learn more about how I’ll market your house!

12. Testimonials HOME
“Our home in Bradley Beach went under contract three days after listing with Patrick Parker.
In this market, there are many steps to getting to sold, and each of these steps
could lead to complications which could result in losing the sale.
Patrick managed the process the entire way and proactively addressed each upcoming step
with extreme knowledge and professionalism. He was easily accessible during
the entire sales process and was an absolute pleasure to work with.”
- Steve Hoberman
Seller
Working with Patrick Parker was a great experience.
From the moment we inquired about the property to closing the deal,
the response was extremely quick and easy.
There is absolutely no comparison to the excellent service we received…
it was a real pleasure!
I genuinely look forward to working with you again in the future.
- Lindsay Prato
Buyer

13. About Patrick Parker Realty

14. Our Commitment HOME
Patrick Parker Realty, an independent boutique brokerage located in the heart of
Bradley Beach is your local market leader. We understand the demands of a changing
real estate market and avail ourselves of the latest industry information and tools to
ensure excellent results.
Our Commitment to You
Our seasoned Real Estate Agents are committed to providing all of our clients, from
first time sellers to veteran real estate investors, quality and friendly service. We walk
you through every step of the sale process offering the guidance, feedback, and
expertise needed to ensure your complete satisfaction.

15. Why Patrick Parker Realty? HOME
• Accurate, up-to-date market analysis to competitively list and sell your house
• Schedule appointments and field calls from prospective buyers and their agents
• Advise and negotiate on all offers
• Walk client through the entire sales process, from listing to closing
• Relocation services
• Home enhancement assessment and resource coordination
• Turn-key service through our network of exceptional field professionals
Attorneys, mortgage brokers, title insurance agents, home inspectors and more
• Strong Community affiliations
o Member of the Bradley Beach Chamber of Commerce
o Community presence through participation in local fundraisers and other
events that provide enhanced company exposure and allow for additional
marketing of listings
• Hands-on broker, Patrick Parker

16. Because Results Count… HOME
… and You Count on Results
PATRICK PARKER REALTY IS YOUR LOCAL MARKET LEADER*
26
Units Sold 30
25 18
20
15
8
10 6 6 6
5
0
Source: Monmouth/Ocean MLS; January – September 2011
* Local market defined as Bradley Beach

17. Because Results Count… HOME
… and You Count on Results
PATRICK PARKER REALTY ALSO BRINGS IN MAJOR MARKET SHARE*
$3M
$3M $2.2M
Volume
$2M
$1.7M
$939K
$1M
$638K
$300K
$500K
$250K
$125K
$0
Source: Monmouth/Ocean MLS; January – September 2011
* Local market defined as Bradley Beach

18. Marketing Your Home

19. Marketing Strategy HOME
Patrick Parker Realty is more than just a broker, we are your strategic marketing
partner dedicated to effectively promoting your house via modern channels that yield
the quickest, most effective results. We do this by monitoring real estate marketing
trends so all of our efforts are informed by activities that yield sales.
In a recent survey of over 1,000 agents and brokers, Patrick Parker Realty uncovered
the Top 10 Most Effective Marketing Strategies.
1. Referrals
1.
2. Featured Listings Patrick Parker Realty integrates all of these
2.
3. Social Media marketing disciplines to find a buyer ready to pay
3.
4. Email Campaigns the price you ask in the timeframe you are asking.
4.
5. Blogging
5.
6. Online Lead Generation Let’s talk Online Marketing…
6.
7. Online Ads
8. Postcards/Mailers Look how many of these disciplines rely on the web.
9. Outdoor Ads
10. Print Ads

20. Online Marketing HOME
90% of home buyers and sellers HOME BUYERS AND SELLERS
use the Internet to search
for their home and this number is
consistently growing
Reach the widest audience of
potential buyers
More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
90% OF HOME BUYERS AND SELLERS
USED THE INTERNET TO SEARCH FOR
Source: National Association of REALTORS® THEIR HOME
Profile of Home Buyers and Sellers, 2010

21. Attracting Buyers Online HOME
2002
PATRICK PARKER REALTY KEEPING ON TOP OF THE TRENDS
Internet surpassed print ads
2004
More buyers found their home on
internet than from signs
2010
The internet is THREE TIMES as
powerful as signs
Patrick Parker Realty keeps on
top of the trends to find the
buyers right for your property.
Source: National Association of REALTORS®
Profile of Home Buyers and Sellers, 2010

22. Our Innovative Online Strategy HOME
Featured Listings
Your house will have premium positioning on the Patrick Parker Realty website, our many
online destinations, the MLS, the #1 real estate search site, REALTOR.com and Homes &
Land Online and their powerful syndicated network
Social Media
Patrick Parker Realty dedicates time and resources into promoting our brokerage and your
listing through Social Media
Inbound Marketing
Our Social Networks and Blogs create ripe Online Lead Generation opportunities as well
as incentive to drive word-of-mouth through sharing
Forward Thinking Strategy
Patrick Parker Realty implements the most innovative marketing practices into your real
estate plan including QR Codes and Mobile Marketing
Traditional Marketing
While Patrick Parker Realty stays atop marketing trends that work, there is always a need
for more traditional practices such as Showings and Print Advertising. Your listing will be
featured in The Real Estate Book, Homes and Land Print and the Asbury Park Press

23. About MLS BACK
MLS stands for Multiple Listing System. These are privately owned databases on
which properties are listed. It is the most popular Home Sales database.
Listing your home on the MLS through me can mean that you deal with two of the
most important areas of home selling in one step; not only will you be able to keep
more money from the sale for yourself, you will also have a potentially wider market as
far as buyers.

24. About Realtor.com® BACK
Visitors on REALTOR.com
stay longer than on other
comparable sites. They take
another look at a property
and really comb through the
details
Visitors on REALTOR.com
also come back more often
than on any other
comparable site

25. The Power of Realtor.com® BACK
When you list with me you will be featured on REALTOR.com as an Enhanced
Listing that will truly POP among REALTOR.com's expansive database of real estate
listings.
Presence on REALTOR.com offers comprehensive details about your property so
home shoppers have a clear picture of what features and amenities are included.
With REALTOR.com your listing will publish to their powerful network of partners…
Network Partner Channel
Move.com Homes by REALTOR.com
MSN.com House & Home
Excite Real Estate
Juno House & Home
NetZero House & Home
Wall Street Journal RealEstateJournal.com
Internet Broadcasting Real Estate
90+ local broadcast TV affiliate sites
World Now Real Estate
70+ local broadcast TV affiliate sites
Moving.com Real Estate

26. Homes & Land Online BACK
To further attract qualified buyers to your listing your house will be featured on Homes
& Land Online. Each month, homesandland.com draws 1.5 Million unique
visitors, nearly 90% of which are active home shoppers.
With intuitive search parameters such as county, state, zip code, price and more
homesandland.com offers another strong Online Forum where qualified buyers can
find your house.
Online Exposure
HUGE GREATHOMES
Homes & Land Online offers the strongest syndicated network of all our Online
partners. Once listed on homesandland.com your house will be automatically
published to their partners like Trulia, Zillow, Google, Yahoo!, AOL and more.
On day one with me you’ll instantaneously gain maximum reach!
YOUR
LISTING
justrealestatelistings.com ®

27. Social Media BACK
All Home Buyers
Social media channels such as
Facebook, Twitter and YouTube
increase the venues of choice
for home buyers to collect
information and connect with
your listing. This is a strategic
opportunity to create a “Social
Funnel” above the traditional
Qualified Home Buyers
marketing and sales funnel –
where consumers take the lead
in finding information and
content that ultimately drives
awareness and sales.
SOLD!

30. MLS ID # 212308275
2,200 SF HOME WITH 4 BEDROOMS AND 3 FULL BATHS. THIS
HOME SITS ON A 50 X 150 PIECE OF PROPERTY. BRADLEY BEACH
ALLOWS AN 800 SF 2 CAR GARAGE WITH A 600 SF APARTMENT
ABOVE IT IN THE REAR OF THE PROPERTY. MANY POSSIBILITIES
AND OPTIONS, LETS TALK!

31. New Jersey : Monmouth County : Bradley Beach : Patrick Parker Realty
ACTIVERAIN SCREENGRAB

32. WORDPRESS SCREENGRAB

33. Inbound Marketing… BACK
…Generating Qualified Inbound Leads
In sum, what does this mean to you?
Greater exposure and engagement of potential buyers through calculated tactics
will draw buyers to Patrick Parker Realty and, ultimately, your listing.

34. Forward Thinking Strategy… BACK
…Mobile Marketing
I understand the importance of implementing a creative,
targeted and impactful mobile marketing strategy that will
help generate quality buyers and maximize exposure for
your house.
Real estate text marketing service generating leads for
industry professionals. Buyers access listings
(Photos, Videos, Maps and more) from their cell phones
using SMS, real estate QR codes and mobile web
technology.

35. Forward Thinking Strategy… BACK
…QR Codes
A QR code (abbreviated from Quick Response code) is a specific matrix barcode that
is readable by dedicated QR readers and smartphones.
When you scan or read a QR code with your iPhone, Android or other camera-enabled
Smartphone, you can link to digital content on the web; activate a number of
phone functions including email, IM and SMS; and connect the mobile device to
a web browser.
When a potential buyer scans the QR code associated with your listing they will
automatically receive details, information and engaging content surrounding
your listing.
Ultimately, this forward thinking strategy will help maximize the effectiveness of your
overall marketing campaign. By including QR codes on your lawn signs, marketing
literature, print ads and more; qualified buyers will be further engaged and drawn to
pursue your listing. In the end, your QR codes will encourage that next action step
that is another step closer to purchase.

36. Traditional & Proven Practices… BACK
…Open House
The Broker’s Open House
Local and regional buyers make
There of another kind of Open
up half is the market
House that is not generally
More buyers = better chance of
advertised to the public. This is
finding one that is willing concept
the Brokers Open. The to meet
your invite all the Realtors that
is to terms, price and desired
closing date area of the listing so
work in the
they can take a look, get excited
I will tell their Open HouseThe
and post your buyers. on
the website
networking-like where
event more
helps
consumers are doing researchand
create buzz about your listing
drive more qualified buyers to
Those who
view your house. know the
neighborhood may refer their
friends to your Open House

37. Traditional & Proven Strategy… BACK
…Print Advertising
Because of my understanding of Real Estate Marketing Trends, I know that most
properties are sold as a result of Online Marketing, the MLS, specialty sites such at
REALTOR.com, Homes & Land Online and their respective affiliates and direct mail.
Print Advertising, however, remains a staple in your marketing mix.
Creating the Greatest Impact
Homes & Land Magazine is the most popular and widely read Marketing listings
Consider each prospective purchaser who sees your listing via any real estateMedium
an “impression.” United States. homeHomes & Land magazine isin this area, who
publication in the There are Each shoppers, particularly targeted per market
area and features house or even all, of prices, and MLS listings periodicals
purposefully pick up some,listings, home the local papers and sales in print for
convenient, offline estate in searching.
that promote real real estateour local and surrounding areas.
For that reason, though Patrick Parker Realty has found Print Advertising to yield
lesser results than other methods, the “impression” still counts. So your listing will
appear in Homes & Land Print, The Real Estate Book and The Asbury Park Press.
This additional “impression,” when integrated with each online
mention, postcard, email or personal contact, makes your listing that much more
memorable!

38. Your Marketing Action Plan BACK
As your strategic partner, everything I learn about your goals and objectives will go
into creating a customized marketing action plan that will provide you with a clear
idea of what will be done to attract the most potential, qualified buyers.
Your plan will include such features as…
 Entry into Multiple Listing Service (MLS)
 Listing presence on the Patrick Parker Realty website
 Realtor.com Enhanced Listing exposure
 Homes & Land Online advertising
 Extensive Online Marketing and Social Media Marketing
 Visual market presence with highly recognizable Patrick Parker Realty lawn signs
 Mobile Marketing lawn sign integration
 Targeted local and regional print advertising with QR code integration
 Scheduling and hosting broker and public open houses
 Direct mailing of customized “Just Listed” mailers
 Custom property and neighborhood brochures
 Dedicated Marketing Department

39. Home Enhancement

40. Through The Eyes of Buyers HOME
I will develop a custom tailored home enhancement plan that can make a difference
in how quickly your home sells and the price you can obtain.
• Focus on how buyers see your property
• Leverage ideas from my exclusive Home Enhancement Guide
• Identify enhancements that can pay for themselves in stronger offers from buyers

41. Home Enhancement Checklist HOME
Exterior comes to understanding what’s important to you as you embark on selling
When it
 Keep property,
your grass mowed, shrubs trimmed
 Pick up lawn tools, toys, sweep front walkway
 Clean up after pets
Interior
 Pick up toys and shoes; make beds, put clothes away
 Prepare tables with flowers and place settings; set out a game or “coffee table” book
 Turn off the television; play soft background music
 Tidy up bathrooms; set out show towels
 Open drapes and shades, turn on lights, make house look bright and cheerful
 Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs;
empty wastebaskets
 Keep pets out of the way; make sure all pet areas are clean and free of odor
Special tips for showings
 Secure jewelry, cash, medications and other valuables
 Leave while your house is being shown
 If people who are not accompanied by an agent ask to see your property, please refer
them to me; I will pre-screen them

42. The Best Price Attainable

43. Competitive Market Analysis HOME
The best price can only be determined by testing the market and challenging the
competition. The market dictates the value based on current conditions, number of
home buyers, etc.
Buyers do “comparison shopping” and the Competitive Market Analysis focuses on
properties on the market competing for buyer attention.
A Competitive Market Analysis will provide you with the information you need to
determine the present value of your home. The properties used for comparison
come from current listings and recent sales in your own neighborhood.
Your personal market analysis will contain detailed listing information from the
comparable properties and any special financing or terms known.

44. The Benefit of Right Pricing HOME
Right Pricing clearly works to the benefit of the home seller by resulting in a premium
selling price in the shortest marketing time.
I will help you price your house right the first time!
• Promote buyer and agent interest
• Generate home-viewings
• Create a sense of urgency
• Set the stage for multiple purchase offers during
the first 60 days of marketing
• Purchase offers tend to be higher in relation to
asking price
• Puts you in firm control of price negotiations
• Likely to result in a higher home selling price in a
shorter time period

45. Fair Market Value HOME
The higher a property is priced above realistic market value, the more time it will take to
When it comes to understanding what’s important to you as you embark on selling
sell and the less interest it will attract.
your property,
$ If a property fails to
appraise at fair market
value, it will either force the
buyer to make up the
difference in cash or cause
the sale to fall through.
Time on market
Since mortgages are
based on fair market
value, not the sale
price, more buyers will be
able to consider your
property when it is priced
competitively.
$
If your property is priced
right, more buyers will be
interested when it first
hits the market.
Priced at realistic market value Priced above realistic market value

46. Negotiation Strategy HOME
Negotiation is, a complex process, which goes beyond just numbers, details and
data collection. A skillful negotiator deals with various aspects, from running in-
depth cost analyses to determining how to deal with a specific party.
Part of my commitment to you is to deliver the refined negotiating skills I’ve
learned from experience.
In order to maintain the strongest negotiating position, I recommend that you do not
discuss the following information with any buyers or other real estate agents.
• Reason/Urgency for selling
• Willingness to consider an offer less than listing price
• Financing terms you would accept
• Personal property you might be willing to include
• Timing and benefits from your receive from Patrick Parker Realty
• Any other confidential information

47. The Sales Process

48. The Sales Process HOME
Agent presents Comparable Market Analysis Initial contact
Seller Price established/timing discussed Commitment to agent Buyer
Listing agreement with agent Create property wish-list
Disclosures gathered/completed Financial qualifications
Property prepared for Marketing Market education
MLS, Realtor.com and Agent Distribution Complete loan pre-approval process
Online Marketing begins View property
Open Houses (Public/Broker) Review disclosures as available
Private showings by appointment Write offer with agent
Purchase offer presented to seller
Negotiations
Purchase offer presented to seller
Accepted sales contract
Open Escrow Obtain Complete
Provide any additional Deposit earnest money necessary loan
Property disclosures
Receive additional disclosures property process
Contractor inspections inspections 10+ days
Facilitate property 7-10+
inspections Days
Title search Inspections
Preliminary report Loan
and conditions
Inspections and Condition
removal:
Conditions removal Additional negotiations, if necessary Removal
increase
Seller Agent 10-20+ days
deposit
| |
Agent Seller
Buyer & Seller sign documents
10+ Days
separately at Title Company
Receive cash proceed Loan funding title records Got Keys!
Rent back or move at City Hall Move In

49. Next Steps HOME

50. PATRICK PARKER
Broker / Owner
Contact
201.788.6182
pparker@patrickparkerrealty.com
www.patrickparkerrealty.com