Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.

1. How Social Media
Has Changed
Business Communications
@jeffreylcohen #prsaclt

5. How would the moon landing
be different if Twitter were
around in 1969? #prsaclt

11. Twitter peaked at 4,000
tweets per second during the
Bin Laden death
announcement #prsaclt

16. The Network Effect

17. Social media is not a tool or
technology. It’s a real-time
approach to communications and
engagement #prsaclt

23. Companies need to influence
search to be found.
Social media can help. #prsaclt

30. Use a variety of content to
connect with target audience.
#prsaclt

43. Social profiles expand the reach
of the message #prsaclt

51. Companies build relationships and
gain customers through providing
compelling content #prsaclt

58. Thank You!
@jeffreylcohen #prsaclt

59. Images
Road: http://www.flickr.com/photos/sambou/2611998145/
Moon: http://www.flickr.com/photos/jurvetson/97214206/
Kennedy: http://history.nasa.gov/moondec.html
Newspaper: http://www.flickr.com/photos/outtacontext/3738129561
NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979
At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159
Twin Towers: http://www.flickr.com/photos/vans0075/2196163926
Phone: http://www.flickr.com/photos/barron/3082365739/
Laptop: http://www.flickr.com/photos/bigpresh/3860586024/
Magazines: http://www.flickr.com/photos/pixelarity/4361102373/
Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995
Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636
Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/
Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/
Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/
Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/
Words: http://www.flickr.com/photos/feuilllu/739173692/
Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/
Video: http://www.flickr.com/photos/infusionsoft/4485023576/
Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/
Listen: http://www.flickr.com/photos/giara/2211500258/
Analyze: http://www.flickr.com/photos/marvaloha/3301706196/
Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/